Dallas SMC Presentation
Upcoming SlideShare
Loading in...5
×
 

Dallas SMC Presentation

on

  • 825 views

Chris Treadaway presentation to Dallas Social Media Club on March 9, 2011

Chris Treadaway presentation to Dallas Social Media Club on March 9, 2011

Statistics

Views

Total Views
825
Slideshare-icon Views on SlideShare
825
Embed Views
0

Actions

Likes
0
Downloads
14
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Dallas SMC Presentation Dallas SMC Presentation Presentation Transcript

    • Marketing in the Post-Social Era
      Chris Treadaway March 9, 2011
    • My Journey
    • Major brands face two distinct issues with social media
      Generating revenue directly from the social channel
      Dealing with content best practices, the volume of customer feedback, the proliferation of social assets, and customer abuse
      Social Commerce Platform
      http://www.getlasso.com
      Social Content Monitoring & Data Mining
      http://www.getoutlaw.com
      Notice Technologies Products
    • Friends of Notice Technologies
    • The Post-Social Era
    • Then
      Now
      150m Facebook users
      A “new” Facebook Mobile
      Early adopters had pages
      Facebook as another destination
      SMB dominated
      Simple “best practices”
      Not a serious marketing channel
      600+ million Facebook users
      200+ million mobile users
      EVERYONE has a Page
      Facebook as “social infrastructure”
      Massive intrusion by enterprises, brands
      Best practices less impact
      Higher expectations than ever from CMOs, marketing professionals
      The Post-Social Era
    • Facebook integration required Facebook apps, FBML
      No social plugins
      Custom code or blogging infrastructure required to allow comments
      Authentication was a chore (username/login)
      Dominated by Google, startups
      Not long ago…
    • ctreada@facebook.com
      E-mail accounts
    • http://www.insidefacebook.com/2011/03/08/insights-for-websites-demographics/
      Outsource your stats to Facebook?
    • What are best practices?
    • Establish a presence
      Segment your audience as needed
      Create an “Editorial Calendar” to maintain social assets
      Have a “genuine conversation”
      Run targeted Facebook Ads – especially impressions
      What Used to Work
    • Rationalize social assets
      Effectively run contests & promotions
      Edgerank-optimized and “fan-only” content
      Live “chat” events
      Web sites + social plugins
      Real-time interaction & customer service
      Manage data and inject into workflows
      CPC advertising, if the cost is justified
      Effective & trackable landing pages
      What Does Work Today
    • The boss & his/her demands
    • What do we do about it?
    • Group purchasing deals have been attractive to consumers because of significant savings, but they leave a small % of revenue for the advertiser.
      • Group purchasing providers feasted on mainstream businesses
      • Increased competition means mainstream businesses have choices and are fatigued by the options & often unhappy with the business model
      • As a result, group purchasing providers are offering more deals from niche/long tail businesses that are less interesting to consumers
      • This will force the next evolution of local social commerce
      # of transactions per business
      Local
      2008
      Local
      2011
      Mainstream
      Niche/Long Tail
      Group Purchasing awakens SMBs
    • http://www.informationweek.com/news/smb/ebusiness/showArticle.jhtml?articleID=229300508
    • http://bit.ly/SMBFeedback
      SMB Satisfaction w/ Social Marketing
    • What SMBs use & like for marketing
    • 65
      2
      1
      Comment/feedback volume
      What do Enterprises do?
    • Be human
      Respond to people & address problems
      Don’t hide the skeletons
      Manage the volume of content/comments
      Lead with customer need & not brand
      Integrate Facebook social plugins where possible
      Allow a culture of experimentation & serendipity
      Aim for ROI, but don’t make it a mandatory goal
      Wrong incentives short-term
      The war is long
      What I’d do in the Enterprise
    • Thank You!
      Chris Treadaway
      CEO, Notice Technologies
      chris@noticetechnologies.com
      ctreada@facebook.com
      Twitter @ctreada
      Facebook facebook.com/ctreada
      LinkedIn
      http://www.linkedin.com/in/christreadaway
      Book – bit.ly/facebook-mktg
      Deck -