Buffalo Social Media Summit Presentation

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Chris Treadaway's presentation at the Buffalo Social Media Summit, presented by The Buffalo News. March 23, 2011.

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Buffalo Social Media Summit Presentation

  1. 2. Social Media Marketing for Local Business Chris Treadaway March 23, 2011
  2. 9. Chris Treadaway Founder, CEO Notice Technologies 3 ½ years at Microsoft, Group Product Manager for Web 2.0 Strategy BA – Louisiana State University MBA – University of Texas [email_address] Twitter -- @ctreada http://www.facebook.com/marketingbook But in all seriousness…
  3. 10. Friends of Notice Technologies
  4. 13. <ul><li>Facebook is the #1 social network in the world by a large margin </li></ul><ul><li>Over 600 million active users worldwide </li></ul><ul><li>149m active users in the United States </li></ul><ul><li>~70% log in every day </li></ul><ul><li>Average session time – 55 minutes </li></ul><ul><li>Estimated 200 million+ people on Facebook mobile (up from 65 million in September 2009) </li></ul><ul><li>Twitter lagging in audience, repeated & habitual usage, and awareness </li></ul>Latest Social Media Statistics
  5. 15. Buffalo
  6. 16. <ul><li>540,000+ adult Facebook users </li></ul><ul><li>765,000+ in metro area </li></ul><ul><li>… and growing!!! </li></ul>Buffalo
  7. 18. Latest Facebook Demographic Data
  8. 19. Facebook Citizens of Buffalo
  9. 20. How Customers Find You
  10. 21. Facebook is Immersive
  11. 22. <ul><li>2003-2005 – sleepy, college phenomenon </li></ul><ul><li>2006-2007 – college student early adopters move on, want to keep in touch </li></ul><ul><li>2008-2010 – Facebook goes mainstream </li></ul>Anatomy of a Phenomenon
  12. 23. Is it good for marketing?
  13. 24. SMB Data from American Express
  14. 25. SMB Data from American Express
  15. 26. Social alternatives
  16. 27. Usefulness for SMBs
  17. 28. <ul><li>News Feed </li></ul><ul><li>Facebook Pages & Places </li></ul><ul><li>Facebook Advertising </li></ul><ul><li>Twitter </li></ul><ul><li>Reviews marketing – Yelp, Citysearch, Google </li></ul><ul><li>E-mail marketing </li></ul><ul><li>Good ol’fashioned print </li></ul>Your Toolbox
  18. 29. The News Feed Battleground
  19. 30. Content is king
  20. 31. <ul><li>Facebook prominent, but others important </li></ul><ul><ul><li>Yelp, Citysearch, etc. </li></ul></ul><ul><li>Reviews and the like make everyone a publisher </li></ul><ul><ul><li>Business </li></ul></ul><ul><ul><ul><li>“ We won’t charge you unless your car really needs work.” </li></ul></ul></ul><ul><ul><li>Customer </li></ul></ul><ul><ul><ul><li>“ I had a great customer experience with Lamb’s Automotive and Great Hills Auto Service.” </li></ul></ul></ul><ul><ul><li>Casual observer </li></ul></ul><ul><ul><ul><li>“ Wow that was a great customer experience.” </li></ul></ul></ul>Authenticity Authenticity in Shared Experiences
  21. 32. <ul><li>Play to your strengths </li></ul><ul><li>Establish authentic relationships w/ local customers </li></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Marketing communications </li></ul></ul><ul><li>Demand Generation </li></ul><ul><ul><li>Drive traffic to your storefront </li></ul></ul><ul><ul><li>Announce real-time deals & discounts </li></ul></ul><ul><li>Customer Service </li></ul><ul><ul><li>Manage Complaints </li></ul></ul><ul><ul><li>Manage Reviews </li></ul></ul>Engage or struggle…
  22. 33. It may seem frustrating…
  23. 34. <ul><li>Expertise comes when you know what tool to use when & why… </li></ul><ul><li>… figure it out on your own or get help from friends… </li></ul><ul><li>… so you can take control of your marketing… </li></ul><ul><li>and win customers!! </li></ul>But you can do it
  24. 35. [email_address] Twitter -- @ctreada http://www.facebook.com/marketingbook Thank You!

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