Social Media Basics
Get Started Today!
United Ways of Iowa
July 24, 2013
@ctrappe
Please get out a piece of paper or
your iPhone.
@ctrappe
Rules, rules, rules…
• Got a question? Ask it. That increases your
chances of it being answered.
• Share your
thoughts, ex...
Takeaways
- Basic understanding of change in user
behavior.
- Understand ease of use.
- Draft 1 of social media strategy!
...
@ctrappe
@ctrappe
OMG! Really?
Is this guy serious?
We know that!
But how do you implement this?
We’ll get there…
@ctrappe
Take a guess: What age group uses
social media?
@ctrappe
@ctrappe
Networks
• Facebook: Pictures, pictures, pictures.
(Engaging copy good, too.)
• Twitter: Lots of updates.
• YouTube: Short...
Social media strategy template
@ctrappe
Business goals!
@ctrappe
Examples
• We are the community connector!
• We fix the community together!
• We find resources to achieve our goals!
Take a minute
Define your business goals! (Have to be easy
enough to remember!)
Focus!
What are you going to Tweet about?
Your expertise. Needs to fit into goals!
Your brand voice
• Before you can start, though, decide on your
brand voice…. How do you want to come
across?
• Example fo...
Brand voice
Serious, but fun. But not silly!
Definitely not markety!
@ctrappe
What’s markety?
• Avoid words like this:
– This FANTASTIC event.
– Everyone has/will have fun.
– Biggest event ever.
– The...
@ctrappe
Define don’ts!
• Would you say it to somebody’s face?
• How will this help your brand?
• Could it hurt your brand?
• Short...
Follow up!
@ctrappe
Take a minute
Define your don’ts!
@ctrappe
Define dos!
• Social media is social! Be social! (Dinner party)
• Share success stories!
• Do you respond to national news...
@ctrappe
Take a moment
Write down your dos!
@ctrappe
But, but, but does it make money?
Metrics
Social
– Klout.com (60 plus starts showing you have
influence)
– Kred Score (920+)
– Reach, Likes, Public percepti...
Group exercise:
Share some of your tweets
@ctrappe
Report out…
How hard was tweeting?
@ctrappe
Couple more things…
Did we go over time?
Questions?
@ctrappe
We didn’t go over time? Great!
Please fill out the evaluations before you go!
Stay in touch:
ctrappe@uweci.org
319-804-985...
United ways of iowa social media basics 2013
United ways of iowa social media basics 2013
United ways of iowa social media basics 2013
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United ways of iowa social media basics 2013

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These slides were used as part of a presentation to United Ways of Iowa member organizations on how United Ways can use social media to engage with their communities. The meeting was held on July 24, 2013, at the Human Services Campus in downtown Cedar Rapids.

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  • Ask people to write tweets during the presentation.
  • Source: http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx
  • United ways of iowa social media basics 2013

    1. 1. Social Media Basics Get Started Today! United Ways of Iowa July 24, 2013 @ctrappe
    2. 2. Please get out a piece of paper or your iPhone. @ctrappe
    3. 3. Rules, rules, rules… • Got a question? Ask it. That increases your chances of it being answered. • Share your thoughts, experiences, opinions, etc. • This session is on the record…  you can find the slides here: UWECI.ORG/marketing/uwisocialmedia @ctrappe
    4. 4. Takeaways - Basic understanding of change in user behavior. - Understand ease of use. - Draft 1 of social media strategy! @ctrappe
    5. 5. @ctrappe
    6. 6. @ctrappe
    7. 7. OMG! Really? Is this guy serious? We know that! But how do you implement this? We’ll get there… @ctrappe
    8. 8. Take a guess: What age group uses social media? @ctrappe
    9. 9. @ctrappe
    10. 10. Networks • Facebook: Pictures, pictures, pictures. (Engaging copy good, too.) • Twitter: Lots of updates. • YouTube: Short! Especially early on. • Pinterest: Inspire! • Don’t always link back to your website! @ctrappe
    11. 11. Social media strategy template @ctrappe
    12. 12. Business goals! @ctrappe
    13. 13. Examples • We are the community connector! • We fix the community together! • We find resources to achieve our goals!
    14. 14. Take a minute Define your business goals! (Have to be easy enough to remember!)
    15. 15. Focus! What are you going to Tweet about? Your expertise. Needs to fit into goals!
    16. 16. Your brand voice • Before you can start, though, decide on your brand voice…. How do you want to come across? • Example for United Way in Cedar Rapids… @ctrappe
    17. 17. Brand voice Serious, but fun. But not silly! Definitely not markety! @ctrappe
    18. 18. What’s markety? • Avoid words like this: – This FANTASTIC event. – Everyone has/will have fun. – Biggest event ever. – The best – The fastest – The slickest – I’m an expert! From: ChristophsBlog.com @ctrappe
    19. 19. @ctrappe
    20. 20. Define don’ts! • Would you say it to somebody’s face? • How will this help your brand? • Could it hurt your brand? • Short and specific don’ts! But what if something goes wrong? @ctrappe
    21. 21. Follow up! @ctrappe
    22. 22. Take a minute Define your don’ts! @ctrappe
    23. 23. Define dos! • Social media is social! Be social! (Dinner party) • Share success stories! • Do you respond to national news? • Not much promotion. Not a print ad! • Share knowledge. • Respond! @ctrappe
    24. 24. @ctrappe
    25. 25. Take a moment Write down your dos! @ctrappe
    26. 26. But, but, but does it make money?
    27. 27. Metrics Social – Klout.com (60 plus starts showing you have influence) – Kred Score (920+) – Reach, Likes, Public perception, too – Lots of paid, tools, too – Referrals to website @ctrappe
    28. 28. Group exercise: Share some of your tweets @ctrappe
    29. 29. Report out… How hard was tweeting? @ctrappe
    30. 30. Couple more things…
    31. 31. Did we go over time? Questions? @ctrappe
    32. 32. We didn’t go over time? Great! Please fill out the evaluations before you go! Stay in touch: ctrappe@uweci.org 319-804-9853 Twitter.com/Ctrappe UWECI.ORG/Marketing ChristophTrappe.com @ctrappe
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