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United ways of iowa social media basics 2013
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United ways of iowa social media basics 2013

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These slides were used as part of a presentation to United Ways of Iowa member organizations on how United Ways can use social media to engage with their communities. The meeting was held on July 24, …

These slides were used as part of a presentation to United Ways of Iowa member organizations on how United Ways can use social media to engage with their communities. The meeting was held on July 24, 2013, at the Human Services Campus in downtown Cedar Rapids.

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  • Ask people to write tweets during the presentation.
  • Source: http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx
  • Transcript

    • 1. Social Media Basics Get Started Today! United Ways of Iowa July 24, 2013 @ctrappe
    • 2. Please get out a piece of paper or your iPhone. @ctrappe
    • 3. Rules, rules, rules… • Got a question? Ask it. That increases your chances of it being answered. • Share your thoughts, experiences, opinions, etc. • This session is on the record…  you can find the slides here: UWECI.ORG/marketing/uwisocialmedia @ctrappe
    • 4. Takeaways - Basic understanding of change in user behavior. - Understand ease of use. - Draft 1 of social media strategy! @ctrappe
    • 5. @ctrappe
    • 6. @ctrappe
    • 7. OMG! Really? Is this guy serious? We know that! But how do you implement this? We’ll get there… @ctrappe
    • 8. Take a guess: What age group uses social media? @ctrappe
    • 9. @ctrappe
    • 10. Networks • Facebook: Pictures, pictures, pictures. (Engaging copy good, too.) • Twitter: Lots of updates. • YouTube: Short! Especially early on. • Pinterest: Inspire! • Don’t always link back to your website! @ctrappe
    • 11. Social media strategy template @ctrappe
    • 12. Business goals! @ctrappe
    • 13. Examples • We are the community connector! • We fix the community together! • We find resources to achieve our goals!
    • 14. Take a minute Define your business goals! (Have to be easy enough to remember!)
    • 15. Focus! What are you going to Tweet about? Your expertise. Needs to fit into goals!
    • 16. Your brand voice • Before you can start, though, decide on your brand voice…. How do you want to come across? • Example for United Way in Cedar Rapids… @ctrappe
    • 17. Brand voice Serious, but fun. But not silly! Definitely not markety! @ctrappe
    • 18. What’s markety? • Avoid words like this: – This FANTASTIC event. – Everyone has/will have fun. – Biggest event ever. – The best – The fastest – The slickest – I’m an expert! From: ChristophsBlog.com @ctrappe
    • 19. @ctrappe
    • 20. Define don’ts! • Would you say it to somebody’s face? • How will this help your brand? • Could it hurt your brand? • Short and specific don’ts! But what if something goes wrong? @ctrappe
    • 21. Follow up! @ctrappe
    • 22. Take a minute Define your don’ts! @ctrappe
    • 23. Define dos! • Social media is social! Be social! (Dinner party) • Share success stories! • Do you respond to national news? • Not much promotion. Not a print ad! • Share knowledge. • Respond! @ctrappe
    • 24. @ctrappe
    • 25. Take a moment Write down your dos! @ctrappe
    • 26. But, but, but does it make money?
    • 27. Metrics Social – Klout.com (60 plus starts showing you have influence) – Kred Score (920+) – Reach, Likes, Public perception, too – Lots of paid, tools, too – Referrals to website @ctrappe
    • 28. Group exercise: Share some of your tweets @ctrappe
    • 29. Report out… How hard was tweeting? @ctrappe
    • 30. Couple more things…
    • 31. Did we go over time? Questions? @ctrappe
    • 32. We didn’t go over time? Great! Please fill out the evaluations before you go! Stay in touch: ctrappe@uweci.org 319-804-9853 Twitter.com/Ctrappe UWECI.ORG/Marketing ChristophTrappe.com @ctrappe

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