Some form or another has been around since the 70s, but wasn’t as amplified.
Nobody has to listen to anyone else on social media. Connections are opt-in and opting out is easy.
Only thing we can control is: Our authenticity. That we are sharing things.
Discuss the different networksHow to building following connections? Good content. Networks intermix and sometimes conversations move between them
Ask people to guess audience response
Examples: Who decides if something worked? The audience. But be careful, one opinion might not reflect everyone's opinions. More and more personalization.Metrics
Disadvantages and advantages for eachWhile considering this… think about your brand voice. That could also help make a decision
Get group to answer.Good belief to hold onto. But is that possibly as professionals?
I run across interesting and related info just by participating. Mention volunteer example
We will walk through this and you’ll have your first draft by the time we are done here.
Define does and donts. Just a few!
Hint: How do you want to be viewed? What are you trying to accomplish?
By participating I mean responding, yes, but we won’t go into that much today. Participating also means leading! Sharing stories that are relevant. What’s relevant? Of course your audience/customers decide that…. But stories work.
Authentic stories vs. talking pointsQuestions to ask: Does it fit into overall mission?
After sharing traffic ticket and then walking story ask the typical questions!
Even if it’s internal first.Change at UW…
It takes time. Good content will get you more followers
Spikes are volunteer projects
Have to be on board…Positive reinforcementGet them sharing storiesMy story!
How hard was it?
Nonprofit management academy 2013
Nonprofit Management Academy
Cedar Rapids, Iowa
Oct. 24, 2013
By @ctrappe of @uweci
Rules, rules, rules…
• Got a question? Ask it. That increases your
chances of it being answered.
• Share your
thoughts, experiences, opinions, etc.
• This session is on the record… You may Tweet.
• Questions: During sessions, please.
Please get out a piece of paper or
Reasons why we are here..
Learn effective ways to use social.
Who are we talking to? (Audience!)
Learn/think about what to share.
Trends … forward looking, too!
Impactful posts. Gaining audience.
9:15 - 9:45 History/background
9:45 - 10:30 Networks and Examples
10:30 - 10:45 Break
10:45 - 11:30 What to call it
11:30 - 12 Listening
12 - 1 Lunch
1 - 2 Social media strategy
2 - 2:15 Break
2:15 – 3 Stories
3 – 3:30 Tools set up
3:30 – 4 Wrap, remaining questions and
Your brand voice
• Before you can start, though, decide on your
brand voice…. How do you want to come
across? What’s a natural tone for your
• Example for United Way in Cedar Rapids…
Serious, but fun. But not silly!
Conversational, professional, approachable.
Definitely not markety!
• Avoid words like this:
This FANTASTIC event.
Everyone has/will have fun.
Biggest event ever.
I’m an expert!
Take a few moments …
• How would you describe your typical customer?
• How would you describe a customer group that
you would like to engage but haven’t been able
• How would you describe the atmosphere in your
business environment? This could be in your
store, over the phone, etc.
• How would you describe how you want your
business to be described by the public?
How might you sound talking to those
customers and describing your surroundings?
Personal or brand or a mix?
Get the name on all accounts.
Take a few moments – define voice
Example structure: This and that but not this.
Social media is social! Be social! (Dinner party)
Share success stories!
Do you respond to national news?
Not much promotion. Not a print ad!
Help people spot stories
If you want to share something because it’s
unique, interesting or caught your eye for
another reason it might be a story!
Share the story with somebody to see if it’s
interesting to others!
We didn’t go over time? Great!
Please fill out the evaluations before you go!
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