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Leaders in volunteerism thriving in the social media jungle for internet marketing association 2013 copy



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  • By participating I mean responding, yes, but we won’t go into that much today. Participating also means leading! Sharing stories that are relevant. What’s relevant? Of course your audience/customers decide that…. But stories work.
  • Define does and donts. Just a few!
  • Authentic stories vs. talking pointsQuestions to ask: Does it fit into overall mission?
  • After sharing traffic ticket and then walking story ask the typical questions!
  • Even if it’s internal first.Change at UW…
  • So, why is all of this important for volunteering…? Volunteering drives engagement
  • Spikes are volunteer projects
  • Have to be on board…Positive reinforcementGet them sharing storiesMy story!


  • 1. How to thrive in the Social Media Jungle By @ctrappe Leaders in Volunteerism Cedar Rapids Oct. 8, 2013 @ctrappe Photo by Luke Jones
  • 2. Objective today: Getting ideas to really allow your organization and front-line employees to participate in social media! @ctrappe
  • 3. Survive by sharing … • relevant content • authentic content • snackable content • constant content @ctrappe
  • 4. What it’s not… • Only selling • Marketing-related departments only come up with stories • Ads! • Interruption! • Few updates • Unrelated updates. “Happy Thursday!” @ctrappe
  • 5. Many social media policies look like this… Photo by
  • 6. Social media policy … Seriously: Social media fits into overall communications! @ctrappe
  • 7. Social media plan • Business goals • Focus • Time management • Definitely do NOT do this • Do this • How will you measure success? template/
  • 8. Did I mention stories? Anyone got a good story? Was it a personal or business story? Traffic ticket story @ctrappe
  • 9. Lessons Stories most meaningful when personal! (Engage SMEs, employees, etc.) Interesting, different and new things get people to pay attention! @ctrappe
  • 10. Create a space to share stories @ctrappe
  • 11. Channels @ctrappe
  • 12. Volunteering drives engagement @ctrappe
  • 13. New things get attention @ctrappe
  • 14. Help people spot stories If you want to share something because it’s unique, interesting or caught your eye for another reason it might be a story! Share the story with somebody to see if it’s interesting to others! @ctrappe
  • 15. How people spot stories More questions to ask on handout. (Also here: questions-can-help-with-specific-stories/) @ctrappe
  • 16. One last thing: The C/VP level @ctrappe
  • 17. @ctrappe@ctrappe