WordCamp Omaha 2014: Branding with WordPress
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WordCamp Omaha 2014: Branding with WordPress

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Slides from my WordCamp Omaha 2014 talk on branding/storytelling with WordPress.

Slides from my WordCamp Omaha 2014 talk on branding/storytelling with WordPress.

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WordCamp Omaha 2014: Branding with WordPress WordCamp Omaha 2014: Branding with WordPress Presentation Transcript

  • Building your brand with WordPress By @ctrappe WordCamp Omaha 2014 August 2014 @ctrappe #wcoma2014 AuthenticStorytelling.net
  • Rules, etc. ● Feel free to blog, live tweet, etc. ● Questions? Ask ‘em. ● Slides are at: AuthenticStorytelling.net/wcoma2014
  • @ctrappe #wcoma2014 AuthenticStorytelling.net
  • @ctrappe #wcoma2014 AuthenticStorytelling.net
  • Not rhetorical! :) How do you build a relevant audience? @ctrappe #wcoma2014 AuthenticStorytelling.net
  • @ctrappe #wcoma2014 AuthenticStorytelling.net
  • We connect and deal with people we like, trust and who add meaning to our lives! @ctrappe #wcoma2014 AuthenticStorytelling.net
  • Today... Not talking about.. ● Lead generation ● Messaging ● Manipulation Talking about: ● Inclusive strategy ● Storytelling ● Meaningful sharing @ctrappe #wcoma2014 AuthenticStorytelling.net
  • Not rocket science: All interactions 100 percent @ctrappe #wcoma2014 AuthenticStorytelling.net
  • What percentage online? @ctrappe #wcoma2014 AuthenticStorytelling.net
  • Usual guesses: Online 50-70 percent Offline 50-30 percent Source: Jonah Berger’s “Contagious: Why Things Catch on.” @ctrappe #wcoma2014 AuthenticStorytelling.net
  • Actual breakdown ... But the perception … And people are online! Online: 7 percent Offline: 93 percent @ctrappe #wcoma2014 AuthenticStorytelling.net
  • What to do first… Why? I do what I do because ... @ctrappe #wcoma2014 AuthenticStorytelling.net
  • Why? Share that… publicly. Scary? @ctrappe #wcoma2014 AuthenticStorytelling.net
  • Benefits? Connections Business Meaning @ctrappe #wcoma2014 AuthenticStorytelling.net
  • How to get there? Decision time: Do you want to? Commit the time Decide what to share! Constant, relevant, new! “On Facebook much?” @ctrappe #wcoma2014 AuthenticStorytelling.net
  • Tools Pick the right tools @ctrappe TrappeDigital.com @ctrappe #wcoma2014 AuthenticStorytelling.net
  • Getting started Go Make it a habit Measure what works and what doesn’t @ctrappe #wcoma2014 AuthenticStorytelling.net
  • Questions? Comments? Christoph Trappe @ctrappe AuthenticStorytelling.net 319-804-9853 ctrappe@gmail.com @ctrappe #wcoma2014 AuthenticStorytelling.net