United Way Communications                      2013                 University of Iowa                  April 17, 2013@ctr...
Hi!  • Who is this guy (@ctrappe) ? Where I came    from … where I’m heading.            ChristophTrappe.com              ...
@ctrappe
@ctrappe
One more change: ZMOT@ctrappe
The Zero Moment of Truth@ctrappe
Channels@ctrappe
Brand voice           Serious, but fun. But not silly!              Definitely not markety!@ctrappe
What’s markety?  • Avoid words like this:      – This FANTASTIC event.      – Everyone has/will have fun.      – Biggest e...
@ctrappe
Step 2  • Transcript posted to website      – Web searches (Adds content and keywords)      – Makes it easier for you to f...
Step 3  • Determine other uses (if not done, yet)  • Could depend on topic (Examples: KPACE,    Powerball winner, campaign...
@ctrappe
@ctrappe
Questions?@ctrappe
Did I go over time?  Stay in touch:  ctrappe@uweci.org  319-804-9853  Twitter.com/Ctrappe  ChristophTrappe.com  UWECI.ORG@...
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United Way Communications in 2013 - UI Class

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United Way Communications in 2013 - UI Class

  1. 1. United Way Communications 2013 University of Iowa April 17, 2013@ctrappe
  2. 2. Hi! • Who is this guy (@ctrappe) ? Where I came from … where I’m heading. ChristophTrappe.com UWECI.org@ctrappe
  3. 3. @ctrappe
  4. 4. @ctrappe
  5. 5. One more change: ZMOT@ctrappe
  6. 6. The Zero Moment of Truth@ctrappe
  7. 7. Channels@ctrappe
  8. 8. Brand voice Serious, but fun. But not silly! Definitely not markety!@ctrappe
  9. 9. What’s markety? • Avoid words like this: – This FANTASTIC event. – Everyone has/will have fun. – Biggest event ever. – The best – The fastest – The slickest From: ChristophsBlog.com@ctrappe
  10. 10. @ctrappe
  11. 11. Step 2 • Transcript posted to website – Web searches (Adds content and keywords) – Makes it easier for you to find quotes, etc., for other channels.@ctrappe
  12. 12. Step 3 • Determine other uses (if not done, yet) • Could depend on topic (Examples: KPACE, Powerball winner, campaign results)@ctrappe
  13. 13. @ctrappe
  14. 14. @ctrappe
  15. 15. Questions?@ctrappe
  16. 16. Did I go over time? Stay in touch: ctrappe@uweci.org 319-804-9853 Twitter.com/Ctrappe ChristophTrappe.com UWECI.ORG@ctrappe
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