United Way Communications in 2013   - UI Class
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  • 1. United Way Communications 2013 University of Iowa April 17, 2013@ctrappe
  • 2. Hi! • Who is this guy (@ctrappe) ? Where I came from … where I’m heading. ChristophTrappe.com UWECI.org@ctrappe
  • 3. @ctrappe
  • 4. @ctrappe
  • 5. One more change: ZMOT@ctrappe
  • 6. The Zero Moment of Truth@ctrappe
  • 7. Channels@ctrappe
  • 8. Brand voice Serious, but fun. But not silly! Definitely not markety!@ctrappe
  • 9. What’s markety? • Avoid words like this: – This FANTASTIC event. – Everyone has/will have fun. – Biggest event ever. – The best – The fastest – The slickest From: ChristophsBlog.com@ctrappe
  • 10. @ctrappe
  • 11. Step 2 • Transcript posted to website – Web searches (Adds content and keywords) – Makes it easier for you to find quotes, etc., for other channels.@ctrappe
  • 12. Step 3 • Determine other uses (if not done, yet) • Could depend on topic (Examples: KPACE, Powerball winner, campaign results)@ctrappe
  • 13. @ctrappe
  • 14. @ctrappe
  • 15. Questions?@ctrappe
  • 16. Did I go over time? Stay in touch: ctrappe@uweci.org 319-804-9853 Twitter.com/Ctrappe ChristophTrappe.com UWECI.ORG@ctrappe