Social media branding 2013
Upcoming SlideShare
Loading in...5

Social media branding 2013



This specific presentation was first created for 15-minute presentations at the Cedar Rapids Optimist and Marion/Cedar Rapids Rotary clubs.

This specific presentation was first created for 15-minute presentations at the Cedar Rapids Optimist and Marion/Cedar Rapids Rotary clubs.



Total Views
Views on SlideShare
Embed Views



1 Embed 3 3



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Social media branding 2013 Social media branding 2013 Presentation Transcript

  • By Christoph Trappe April 2013Tweet me at @ctrappe
  • My value proposition (current draft):I help … people recognize good stories. people tell authentic stories through the best channel as well as multiple channels. tell the community’s story. do all of this to improve our community. United Way (and the community) come up with new, fun and innovative ways of telling their stories. Tweet me at @ctrappe
  • Who here is comfortablein public? (Publicspeaking, meetings, etc.) Tweet me at @ctrappe
  • Who is here is comfortableon social media? Tweet me at @ctrappe
  •  Comfortable in public… but not on social. Why? ◦ Permanent ◦ So much more public ◦ People can go back to it ◦ There are dangers: Voice and tone, people read what they want to read, might say something “wrong.” ◦ It takes time to be public. Tweet me at @ctrappe
  •  Brands can be built on social Jobs, jobs, jobs Connections, connections, connections Knowledge History Tweet me at @ctrappe
  •  91% of online adults use social media regularly (The Social Skinny) There are more devices connected to the Internet than there are people on Earth 40% of people spend more time socializing online than they do face-to-face(source: AllTwitter) Tweet me at @ctrappe
  • Guesses? According to Pew … Networking-full-detail.aspx Tweet me at @ctrappe
  • Tweet me at @ctrappe
  • … a dinner party. You share stories, connect with people, listen! You hardly ever sell.Success in social media: Connect first. People might buy later.Not traditional marketing.
  •  Define what you want to accomplish… ◦ Gain knowledge ◦ Become a thought leader ◦ Chronicle the community’s story Define what you can and cannot say Start Re-evaluate (based on feedback – off and online) Interact (Monitor what people are saying to you! 70 percent of top brands do not respond.) Tweet me at @ctrappe
  •  Interactions Followers Offline comments Other Tweet me at @ctrappe
  •  Everyone is a brand: What do people say about you? Who has a story to tell? Where can I find this story? Tweet me at @ctrappe
  •  (start a blog – I don’t consider a blog social media, but some do) Tweet me at @ctrappe
  • Questions? Tweet me at @ctrappe
  • Tweet me at @ctrappe