0
(Nonprofit) Social Media
Branding
By @ctrappe
New Leaders Council
May 2014
@ctrappe
TrappeDigital.com
Living Authentically
and Publicly
By @ctrappe
New Leaders Council
May 2014
@ctrappe
TrappeDigital.com
Hi … this is interactive :)
● Tell me about yourself - your job, family,
etc.
● What’s your story?
@ctrappe
TrappeDigital....
@ctrappe
TrappeDigital.com
Rules
Please ask your questions: This will increase
the chance to get an answer.
Feel free to share opinions.
Tweets, Blog...
Today...
Not talking about..
● Social media
marketing
● Messaging
● Manipulation
Talking about:
● Inclusive strategy -
inc...
@ctrappe
TrappeDigital.com
@ctrappe
TrappeDigital.com
People connect with organizations…
● they believe in.
● they have a connection to.
● they trust.
@ctrappe
TrappeDigital.com
How do you build those?
● Stand for something
● Be transparent
● Be responsive
@ctrappe
TrappeDigital.com
Not rocket science: All interactions
100 percent
@ctrappe
TrappeDigital.com
What percentage online?
@ctrappe
TrappeDigital.com
Usual guesses:
Online
50-70 percent
Offline
50-30 percent
Source: Jonah Berger’s “Contagious: Why Things Catch on.”
@ctrap...
Actual breakdown ...
But the perception …
And people are online!
Online:
7 percent
Offline:
93 percent
@ctrappe
TrappeDigi...
We connect and deal with people we like,
trust and who add meaning to our lives!
@ctrappe
TrappeDigital.com
Simon Sinek: Start with why
What to do first…
Why?
I do what I do because ...
@ctrappe
TrappeDigital.com
Why?
Share that… publicly.
Scary?
@ctrappe
TrappeDigital.com
Benefits?
Connections
Business
Meaning
@ctrappe
TrappeDigital.com
How to get there?
Decision time: Do you want to?
Commit the time
Decide what to share!
Constant, relevant, new!
“On Facebo...
Things you share
● Brand voice
● Topics of expertise
● Fit into business goals
Tools
Make it a habit
Pick the right tools
Go
Measure what works and what doesn’t
@ctrappe
TrappeDigital.com
Be prepared: Everyone starts at 0
Exercise
What do you stand for?
Exercise
Why do you do what you do?
Exercise
What’s your expertise?
Expertise
What can you say about this?
Will you share?
What do you stand for?
Why do you do what you do?
What’s your expertise?
What can you say about this?
Let’s discuss...
Christoph Trappe
@ctrappe
TrappeDigital.com
319-804-9853
ctrappe@gmail.com
New Leaders Council Des Moines Social Media Branding
New Leaders Council Des Moines Social Media Branding
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New Leaders Council Des Moines Social Media Branding

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These are slides from a May 17, 2014, presentation to the New Leaders Council in Des Moines.

Published in: Technology, Business
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Transcript of "New Leaders Council Des Moines Social Media Branding"

  1. 1. (Nonprofit) Social Media Branding By @ctrappe New Leaders Council May 2014 @ctrappe TrappeDigital.com
  2. 2. Living Authentically and Publicly By @ctrappe New Leaders Council May 2014 @ctrappe TrappeDigital.com
  3. 3. Hi … this is interactive :) ● Tell me about yourself - your job, family, etc. ● What’s your story? @ctrappe TrappeDigital.com
  4. 4. @ctrappe TrappeDigital.com
  5. 5. Rules Please ask your questions: This will increase the chance to get an answer. Feel free to share opinions. Tweets, Blog, etc. - That’s all allowed. (Send a link, please!)
  6. 6. Today... Not talking about.. ● Social media marketing ● Messaging ● Manipulation Talking about: ● Inclusive strategy - including social ● Storytelling ● Meaningful sharing ● Solving people’s problems ● Connecting @ctrappe TrappeDigital.com
  7. 7. @ctrappe TrappeDigital.com
  8. 8. @ctrappe TrappeDigital.com
  9. 9. People connect with organizations… ● they believe in. ● they have a connection to. ● they trust. @ctrappe TrappeDigital.com
  10. 10. How do you build those? ● Stand for something ● Be transparent ● Be responsive @ctrappe TrappeDigital.com
  11. 11. Not rocket science: All interactions 100 percent @ctrappe TrappeDigital.com
  12. 12. What percentage online? @ctrappe TrappeDigital.com
  13. 13. Usual guesses: Online 50-70 percent Offline 50-30 percent Source: Jonah Berger’s “Contagious: Why Things Catch on.” @ctrappe TrappeDigital.com
  14. 14. Actual breakdown ... But the perception … And people are online! Online: 7 percent Offline: 93 percent @ctrappe TrappeDigital.com
  15. 15. We connect and deal with people we like, trust and who add meaning to our lives! @ctrappe TrappeDigital.com
  16. 16. Simon Sinek: Start with why
  17. 17. What to do first… Why? I do what I do because ... @ctrappe TrappeDigital.com
  18. 18. Why? Share that… publicly. Scary? @ctrappe TrappeDigital.com
  19. 19. Benefits? Connections Business Meaning @ctrappe TrappeDigital.com
  20. 20. How to get there? Decision time: Do you want to? Commit the time Decide what to share! Constant, relevant, new! “On Facebook much?” @ctrappe TrappeDigital.com
  21. 21. Things you share ● Brand voice ● Topics of expertise ● Fit into business goals
  22. 22. Tools Make it a habit Pick the right tools Go Measure what works and what doesn’t @ctrappe TrappeDigital.com
  23. 23. Be prepared: Everyone starts at 0
  24. 24. Exercise What do you stand for?
  25. 25. Exercise Why do you do what you do?
  26. 26. Exercise What’s your expertise?
  27. 27. Expertise What can you say about this?
  28. 28. Will you share? What do you stand for? Why do you do what you do? What’s your expertise? What can you say about this?
  29. 29. Let’s discuss... Christoph Trappe @ctrappe TrappeDigital.com 319-804-9853 ctrappe@gmail.com
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