New Leaders Council Des Moines Social Media Branding

219
-1

Published on

These are slides from a May 17, 2014, presentation to the New Leaders Council in Des Moines.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
219
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

New Leaders Council Des Moines Social Media Branding

  1. 1. (Nonprofit) Social Media Branding By @ctrappe New Leaders Council May 2014 @ctrappe TrappeDigital.com
  2. 2. Living Authentically and Publicly By @ctrappe New Leaders Council May 2014 @ctrappe TrappeDigital.com
  3. 3. Hi … this is interactive :) ● Tell me about yourself - your job, family, etc. ● What’s your story? @ctrappe TrappeDigital.com
  4. 4. @ctrappe TrappeDigital.com
  5. 5. Rules Please ask your questions: This will increase the chance to get an answer. Feel free to share opinions. Tweets, Blog, etc. - That’s all allowed. (Send a link, please!)
  6. 6. Today... Not talking about.. ● Social media marketing ● Messaging ● Manipulation Talking about: ● Inclusive strategy - including social ● Storytelling ● Meaningful sharing ● Solving people’s problems ● Connecting @ctrappe TrappeDigital.com
  7. 7. @ctrappe TrappeDigital.com
  8. 8. @ctrappe TrappeDigital.com
  9. 9. People connect with organizations… ● they believe in. ● they have a connection to. ● they trust. @ctrappe TrappeDigital.com
  10. 10. How do you build those? ● Stand for something ● Be transparent ● Be responsive @ctrappe TrappeDigital.com
  11. 11. Not rocket science: All interactions 100 percent @ctrappe TrappeDigital.com
  12. 12. What percentage online? @ctrappe TrappeDigital.com
  13. 13. Usual guesses: Online 50-70 percent Offline 50-30 percent Source: Jonah Berger’s “Contagious: Why Things Catch on.” @ctrappe TrappeDigital.com
  14. 14. Actual breakdown ... But the perception … And people are online! Online: 7 percent Offline: 93 percent @ctrappe TrappeDigital.com
  15. 15. We connect and deal with people we like, trust and who add meaning to our lives! @ctrappe TrappeDigital.com
  16. 16. Simon Sinek: Start with why
  17. 17. What to do first… Why? I do what I do because ... @ctrappe TrappeDigital.com
  18. 18. Why? Share that… publicly. Scary? @ctrappe TrappeDigital.com
  19. 19. Benefits? Connections Business Meaning @ctrappe TrappeDigital.com
  20. 20. How to get there? Decision time: Do you want to? Commit the time Decide what to share! Constant, relevant, new! “On Facebook much?” @ctrappe TrappeDigital.com
  21. 21. Things you share ● Brand voice ● Topics of expertise ● Fit into business goals
  22. 22. Tools Make it a habit Pick the right tools Go Measure what works and what doesn’t @ctrappe TrappeDigital.com
  23. 23. Be prepared: Everyone starts at 0
  24. 24. Exercise What do you stand for?
  25. 25. Exercise Why do you do what you do?
  26. 26. Exercise What’s your expertise?
  27. 27. Expertise What can you say about this?
  28. 28. Will you share? What do you stand for? Why do you do what you do? What’s your expertise? What can you say about this?
  29. 29. Let’s discuss... Christoph Trappe @ctrappe TrappeDigital.com 319-804-9853 ctrappe@gmail.com

×