Analytics
  A University Web Team’s Approach




Chris Traganos    |   ABCD-WWW
                                     1
Google Analytics
• Google Analytics is an enterprise grade
  web service that provides detailed and
  accurate reporting o...
• University Operations Services (UOS) is a
  service organization within Harvard.

• Provides many essential services use...
Pilot

• The vast majority of our users visit
  www.uos.harvard.edu because they need
  specific services and information....
Capture Process
• The Google Analytics Tracking Code
  (GATC) is a Javascript snippet that is on
  every page within the s...
Insert Tracking Code

Insert the following
code into repeating
HTML template
(i.e. Footer)




                           ...
Motion Charts                Map Overlay



Traffic Sources       Custom Reporting
                               Visitors...
The Interface




                8
Visitors




           9
Map Overlay
         City, Country, Region,
         and Continent level
         detail.
         Exporting Options:
    ...
Traffic Sources

Direct traffic,
referring
sites, search
engines, all
sources,
keywords




                              ...
The User’s Path to Content
   Quick Links & 404 Query strings




                                     12
Query Strings
/fmo/recycling/newsletter/08/november.shtml?s=fmo&d=1108




                                               ...
Benchmarking
Compare site with industry wide metrics.




                                           14
Custom Reporting   BETA




• Create your own
  reports based on
  the dimension -
  metric
  combinations
  inside your
 ...
Advanced Segments   BETA




                           16
Motion Charts   BETA



5 Dimensions
to control:
• X-Axis
• Y-Axis
• Color of bubble
• Size of bubble
• Motion over time

...
Scheduled Reports




                    18
Limitations
• Ad Filters such as NoScript and AdBlock
  can block the GATC from collecting data.

• Browsers that cannot r...
Questions?
       christopher_traganos@harvard.edu

Discussion for group:
• Use Google Analytics or other web metrics
  so...
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A University Web Team's Approach to Google Analytics

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Google Analytics:
A University Web Team’s Approach

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A University Web Team's Approach to Google Analytics

  1. 1. Analytics A University Web Team’s Approach Chris Traganos | ABCD-WWW 1
  2. 2. Google Analytics • Google Analytics is an enterprise grade web service that provides detailed and accurate reporting on website metrics. • Unique marketing based approach to analyzing web traffic. • Free for use with a Google Account • Multiple sites can be analyzed, along with multiple users per site (administrators & view only reports are options). 2
  3. 3. • University Operations Services (UOS) is a service organization within Harvard. • Provides many essential services used by the Harvard community on a daily basis. • Website has monthly traffic of 20k unique visitors averaging 100k pageviews. • Previous metrics software was WebTrends 3
  4. 4. Pilot • The vast majority of our users visit www.uos.harvard.edu because they need specific services and information. • By reviewing the metric using Analytics, we can better serve the user while they travel throughout our website. 4
  5. 5. Capture Process • The Google Analytics Tracking Code (GATC) is a Javascript snippet that is on every page within the site. It collects anonymous visitor data and sends it back to Google for processing. Results are within 3-4 hours of real time. • The load time is extremely short since the ga.js (18kb) is cached from any site using ga.js Analytics. The individual site data is stored in your Google account only. 5
  6. 6. Insert Tracking Code Insert the following code into repeating HTML template (i.e. Footer) 6
  7. 7. Motion Charts Map Overlay Traffic Sources Custom Reporting Visitors Advanced Segments Scheduled Reports Features 7
  8. 8. The Interface 8
  9. 9. Visitors 9
  10. 10. Map Overlay City, Country, Region, and Continent level detail. Exporting Options: PDF, XML, CSV, TSV 10
  11. 11. Traffic Sources Direct traffic, referring sites, search engines, all sources, keywords 11
  12. 12. The User’s Path to Content Quick Links & 404 Query strings 12
  13. 13. Query Strings /fmo/recycling/newsletter/08/november.shtml?s=fmo&d=1108 13
  14. 14. Benchmarking Compare site with industry wide metrics. 14
  15. 15. Custom Reporting BETA • Create your own reports based on the dimension - metric combinations inside your website. 15
  16. 16. Advanced Segments BETA 16
  17. 17. Motion Charts BETA 5 Dimensions to control: • X-Axis • Y-Axis • Color of bubble • Size of bubble • Motion over time 17
  18. 18. Scheduled Reports 18
  19. 19. Limitations • Ad Filters such as NoScript and AdBlock can block the GATC from collecting data. • Browsers that cannot render JavaScript will have similar blocking issues. • Such gaps in data collection are considered acceptable since the aggregate metric data is accurate. (3.05% in the US) 19
  20. 20. Questions? christopher_traganos@harvard.edu Discussion for group: • Use Google Analytics or other web metrics software at the University? 20
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