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A University Web Team's Approach to Google Analytics
 

A University Web Team's Approach to Google Analytics

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Google Analytics:
A University Web Team’s Approach

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    A University Web Team's Approach to Google Analytics A University Web Team's Approach to Google Analytics Presentation Transcript

    • Analytics A University Web Team’s Approach Chris Traganos | ABCD-WWW 1
    • Google Analytics • Google Analytics is an enterprise grade web service that provides detailed and accurate reporting on website metrics. • Unique marketing based approach to analyzing web traffic. • Free for use with a Google Account • Multiple sites can be analyzed, along with multiple users per site (administrators & view only reports are options). 2
    • • University Operations Services (UOS) is a service organization within Harvard. • Provides many essential services used by the Harvard community on a daily basis. • Website has monthly traffic of 20k unique visitors averaging 100k pageviews. • Previous metrics software was WebTrends 3
    • Pilot • The vast majority of our users visit www.uos.harvard.edu because they need specific services and information. • By reviewing the metric using Analytics, we can better serve the user while they travel throughout our website. 4
    • Capture Process • The Google Analytics Tracking Code (GATC) is a Javascript snippet that is on every page within the site. It collects anonymous visitor data and sends it back to Google for processing. Results are within 3-4 hours of real time. • The load time is extremely short since the ga.js (18kb) is cached from any site using ga.js Analytics. The individual site data is stored in your Google account only. 5
    • Insert Tracking Code Insert the following code into repeating HTML template (i.e. Footer) 6
    • Motion Charts Map Overlay Traffic Sources Custom Reporting Visitors Advanced Segments Scheduled Reports Features 7
    • The Interface 8
    • Visitors 9
    • Map Overlay City, Country, Region, and Continent level detail. Exporting Options: PDF, XML, CSV, TSV 10
    • Traffic Sources Direct traffic, referring sites, search engines, all sources, keywords 11
    • The User’s Path to Content Quick Links & 404 Query strings 12
    • Query Strings /fmo/recycling/newsletter/08/november.shtml?s=fmo&d=1108 13
    • Benchmarking Compare site with industry wide metrics. 14
    • Custom Reporting BETA • Create your own reports based on the dimension - metric combinations inside your website. 15
    • Advanced Segments BETA 16
    • Motion Charts BETA 5 Dimensions to control: • X-Axis • Y-Axis • Color of bubble • Size of bubble • Motion over time 17
    • Scheduled Reports 18
    • Limitations • Ad Filters such as NoScript and AdBlock can block the GATC from collecting data. • Browsers that cannot render JavaScript will have similar blocking issues. • Such gaps in data collection are considered acceptable since the aggregate metric data is accurate. (3.05% in the US) 19
    • Questions? christopher_traganos@harvard.edu Discussion for group: • Use Google Analytics or other web metrics software at the University? 20