2. Two camps
DISRUPTER
• Technology Innovators (smart
phones & tablets, SNS, and their
applications) disrupt the traditional
market from major players in PCs
(HP, Dell) and Windows (Microsoft,
Intel) and traditional channels (Best
Buy, Barnes and Nobles)
• KEY PLAYERS IN DISRUPTER
SECTORS
– APPLE
– GOOGLE
– QUALCOMM
– AMAZON
– FACEBOOK
DISRUPTED
• Major players in the traditional
sectors without technology
innovations are losing momentums
and hence market shares
• KEY PLAYERS IN DISRUPTED
SECTORS
– MICROSOFT
– IBM
– HP
– DELL
– YAHOO
– BARNES AND NOBLE
