Persuasive
Writing
Quickwrite:
What is your experience with writing
persuasive essays?
 If you have never written one, have you
ever tried t...
Persuasive Writing
 In persuasive writing, a writer takes a
position FOR or AGAINST an issue and
writes to convince the r...
Where do you find Persuasive
Writing?
 In advertisements to get the reader to buy a
product
 In newspapers, magazines, e...
Examples of Persuasive Writing
 Editorials
 Essays
 Advertisements
 Speeches
 Petitions
 Political Cartoons
 Editor...
What are some topics that you
make, argue, or debate over?
 Examples:
 Students should be required to go to
school all y...
Persuasive Arguments
Should have the following:
 A claim
 Evidence Supporting the claim (reasons)
 An opposing viewpoin...
Making a Claim
 A writer must express an opinion to turn a
topic into a claim. For example, if your
topic is “school star...
Thesis statements or claims
avoid the following:
• the first person (I believe, In my opinion, etc.)
• unclear language (I...
Claim Opposing Viewpoints
School should start
later in the day.
FOR Starting later will allow more
sleep for students. Res...
Now you write a Thesis Statement
Step 1: TOPIC
State the topic under consideration:
energy drinks
Now you write a Thesis Statement
Step 2: ISSUE
State the specific issue in the form of a
debating proposition (for somet...
Now you write a Thesis Statement
Step 3: Position + Rationale ( because-
clause)
Your topic and issue = your position.
N...
Persuasive Techniques
People aren’t always logical. Emotion can
play a key role in decision- making. That’s
why writers an...
Appeals by Association
 Link an idea or a product to something or
someone positive or influential
 Bandwagon Appeal
 Ta...
Burger King Commercial
 http://www.youtube.com/watch?v=7p5fh
PkdJZM
Emotional Appeals
 Use strong feelings, rather than facts, to
persuade
 Appeal to Pity
 Taps into people’s compassion f...
Animal Cruelty Commercial
 http://www.youtube.com/watch?v=9gsp
Elv1yvc
Loaded Language
 Uses words with strongly positive or
negative associations
 Words with Positive Associations
 Call up ...
Orbit Commercial
 http://www.youtube.com/watch?v=Bxmki
y9txBE
Practice
 Now you will analyze the following
persuasive arguments. Remember to ask
yourself the following questions:
Purpose:
 What is the writer’s purpose for writing this
argument? Why does the writer want to
convince the audience to ac...
Audience:
 To whom is the letter written? To whom
do the reasons and evidence seem
targeted? How do you know?
Support:
 What facts, examples, and personal
experiences are presented?
Organization:
 What do you notice about the structure of
the essay? How does it begin? What is
included in the body parag...
Get Started
 What is your topic or idea?
 What claim are you making about this idea?
 What is your thesis statement or ...
Organizing the Essay
 Topic sentence: Statement of a reason to
support your claim.
 Evidence: Examples to support the cl...
Concluding a Persuasive Essay
When generating a conclusion for a persuasive
essay, writers should do the following:
 Wrap...
Directions
1. Establish a position: Decide what your opinion is. Are
you for or against mandatory recycling?
2. Create a t...
Persuasive Essay:
Revision Checklist
1. Issue/Topic • Are there multiple viewpoints surrounding this issue?
2. Claim • Doe...
Persuasive Essay Powerpoint
Persuasive Essay Powerpoint
Persuasive Essay Powerpoint
Persuasive Essay Powerpoint
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Persuasive Essay Powerpoint

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Persuasive Essay Powerpoint

  1. 1. Persuasive Writing
  2. 2. Quickwrite: What is your experience with writing persuasive essays?  If you have never written one, have you ever tried to convince someone to act a certain way or do something?  If so, what techniques did you use? What kind of argument did you make?
  3. 3. Persuasive Writing  In persuasive writing, a writer takes a position FOR or AGAINST an issue and writes to convince the reader to BELIEVE or DO something.
  4. 4. Where do you find Persuasive Writing?  In advertisements to get the reader to buy a product  In newspapers, magazines, essays and other texts to get the reader to accept a point of view  In speeches, petitions, and political cartoons to convince readers to believe a certain political viewpoint  On blogs, webpages, and social media sites to convince the reader to subscribe to or follow the author
  5. 5. Examples of Persuasive Writing  Editorials  Essays  Advertisements  Speeches  Petitions  Political Cartoons  Editorial Letters  Blogs  Tweets  Facebook  Advice Columns
  6. 6. What are some topics that you make, argue, or debate over?  Examples:  Students should be required to go to school all year.  The United States troops should leave Iraq.  Come up with at least 5 topics that have opposing views that interest you.
  7. 7. Persuasive Arguments Should have the following:  A claim  Evidence Supporting the claim (reasons)  An opposing viewpoint with counter- arguments  A conclusion
  8. 8. Making a Claim  A writer must express an opinion to turn a topic into a claim. For example, if your topic is “school start time,” then a possible claim could be “school should start later in the day.” Remember that your claim has to be arguable, meaning it needs to have at least two sides.
  9. 9. Thesis statements or claims avoid the following: • the first person (I believe, In my opinion, etc.) • unclear language (It seems, etc.) • attempting two topics at once (even if they seem related). Pick one and stick with it. • just stating a fact - A thesis is something you plan to make an argument about.
  10. 10. Claim Opposing Viewpoints School should start later in the day. FOR Starting later will allow more sleep for students. Rested students are good students. AGAINST Starting later will take away time from after-school activities. Example:
  11. 11. Now you write a Thesis Statement Step 1: TOPIC State the topic under consideration: energy drinks
  12. 12. Now you write a Thesis Statement Step 2: ISSUE State the specific issue in the form of a debating proposition (for something). The issue usually answers the question “what?” What about energy drinks? Energy drinks should be banned.
  13. 13. Now you write a Thesis Statement Step 3: Position + Rationale ( because- clause) Your topic and issue = your position. Now, using a because-clause. Energy drinks should be banned because they are not FDA approved.
  14. 14. Persuasive Techniques People aren’t always logical. Emotion can play a key role in decision- making. That’s why writers and speakers use persuasive techniques, or methods that are intended to sway people’s feelings and actions.  Appeals by Association  Emotional Appeals  Loaded Appeals
  15. 15. Appeals by Association  Link an idea or a product to something or someone positive or influential  Bandwagon Appeal  Taps into people’s desire to belong  Testimonial  Uses celebrities or satisfied customers to persuade  Transfer  Connects a product, a candidate, or a cause with a positive image or idea
  16. 16. Burger King Commercial  http://www.youtube.com/watch?v=7p5fh PkdJZM
  17. 17. Emotional Appeals  Use strong feelings, rather than facts, to persuade  Appeal to Pity  Taps into people’s compassion for others  Appeal to Fear  Preys upon people’s fear for their safety  Appeal to Vanity  Uses flattery to win people over
  18. 18. Animal Cruelty Commercial  http://www.youtube.com/watch?v=9gsp Elv1yvc
  19. 19. Loaded Language  Uses words with strongly positive or negative associations  Words with Positive Associations  Call up favorable images, feelings, or experiences  Words with Negative Associations  May bring to mind unpleasant images, feelings, or experiences; often create a sense of distrust or unease
  20. 20. Orbit Commercial  http://www.youtube.com/watch?v=Bxmki y9txBE
  21. 21. Practice  Now you will analyze the following persuasive arguments. Remember to ask yourself the following questions:
  22. 22. Purpose:  What is the writer’s purpose for writing this argument? Why does the writer want to convince the audience to accept the claim?
  23. 23. Audience:  To whom is the letter written? To whom do the reasons and evidence seem targeted? How do you know?
  24. 24. Support:  What facts, examples, and personal experiences are presented?
  25. 25. Organization:  What do you notice about the structure of the essay? How does it begin? What is included in the body paragraphs? How does the essay end?
  26. 26. Get Started  What is your topic or idea?  What claim are you making about this idea?  What is your thesis statement or topic sentence?  What evidence do you have to support your claim?  Do you have an argument against an opposing viewpoint?  How will you wrap up or conclude your argument?  Do you have an action you want the reader to take?
  27. 27. Organizing the Essay  Topic sentence: Statement of a reason to support your claim.  Evidence: Examples to support the claim (facts, details, stories, etc.).  Commentary: Explanation of the significance of the evidence or the connection to the claim (reasoning).  Counter-Argument: An argument acknowledging and defending against an opposing viewpoint.  Conclusion: Wrapping up the argument and restatement of the claim.
  28. 28. Concluding a Persuasive Essay When generating a conclusion for a persuasive essay, writers should do the following:  Wrap up the argument.  Restate the claim.  Provide a new appeal to needs or values.  Add additional commentary.  Ask for readers to take action or change thinking.  Refrain from repeating information.
  29. 29. Directions 1. Establish a position: Decide what your opinion is. Are you for or against mandatory recycling? 2. Create a thesis statement: Make a claim and include several key facts to support your claim. 3. Identify Supporting Evidence: What evidence supports your claim? Use specific evidence and cite where you found it. 4. Consider alternatives: What is the counter argument? How will you defend against an opposing viewpoint? 5. Include a Conclusion: Wrap-up your argument. Restate your claim and summarize briefly any important ideas. Ask readers to take action. 6. Revise and Edit: Does your essay follow guidelines given? Did you check the rubric?
  30. 30. Persuasive Essay: Revision Checklist 1. Issue/Topic • Are there multiple viewpoints surrounding this issue? 2. Claim • Does the claim have a topic and opinion? • Does the writer give reasons for making the claim? 3. Support • What facts, statistics, examples, and personal experiences are used? • Does the writer use sound reasoning and relevant details? • Is the evidence relevant, accurate, current, and typical? 4. Audience • To whom do the reasons, evidence, appeals, and examples seem to be targeted? • Are the above appropriate for the intended audience? 5. Opposing Viewpoints • Does the writer address opposing viewpoints clearly, fairly, and completely? • Does the writer acknowledge and refuse opposing viewpoints with logic and relevant evidence? 6. Conclusion • Does the writer conclude the argument effectively?
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