Just The Facts, Ma’am… • Founded in 1970• More than 130 stores in the US, Canada and Europe• Eclectic, Contemporary, Artsy, Independent Educated, Urban-Minded, Individualistic, ages 18-30, Grungy, Vintage, Ironic, Eccentric
The Plan• Instagram pictures of customers wearing favorite Urban products• Tweeting picture= Prizes, gift cards and more• Checking into the Urban location on Foursquare= badges, points, deals,mayorships Sharing Urban Outfitters content is the main goal.
Budget• Maintaining Twitter presence• Active Social media managers • Creative awareness • Prizes
Urban Outfitter’s ToneRelaxed, neutral, quirky, clever, snarkyNever mean-spirited and always encouraging more followers, pictures andcheck-ins of the customers favorite products.
Get To Know The Brand Top 5 Things an Urban Outfitters Fan Would Enjoy: • Vintage everything • Photography• Irony/Fake Mustaches (they go hand-in-hand) • Their own personal fashion sense • Music no one has heard of yet
Ad WordsHigh-waisted jeanLevi jacketBandeau bikini topTrucker jacket
Finally… Remember the audience’s genuine interests, priorities and needs.The campaign needs to be convincing and well- implemented or else the consumers will quickly catch on and not adopt any new habits of creating new, creative content