Cristina Toscano NMDL Final Presentation

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Cristina Toscano NMDL Final Presentation

  1. 1. By Cristina Toscano
  2. 2. Just The Facts, Ma’am… • Founded in 1970• More than 130 stores in the US, Canada and Europe• Eclectic, Contemporary, Artsy, Independent Educated, Urban-Minded, Individualistic, ages 18-30, Grungy, Vintage, Ironic, Eccentric
  3. 3. Tools iPhoneFoursquare Instagram Twitter
  4. 4. The Plan• Instagram pictures of customers wearing favorite Urban products• Tweeting picture= Prizes, gift cards and more• Checking into the Urban location on Foursquare= badges, points, deals,mayorships Sharing Urban Outfitters content is the main goal.
  5. 5. Budget• Maintaining Twitter presence• Active Social media managers • Creative awareness • Prizes
  6. 6. Urban Outfitter’s ToneRelaxed, neutral, quirky, clever, snarkyNever mean-spirited and always encouraging more followers, pictures andcheck-ins of the customers favorite products.
  7. 7. Get To Know The Brand Top 5 Things an Urban Outfitters Fan Would Enjoy: • Vintage everything • Photography• Irony/Fake Mustaches (they go hand-in-hand) • Their own personal fashion sense • Music no one has heard of yet
  8. 8. Ad WordsHigh-waisted jeanLevi jacketBandeau bikini topTrucker jacket
  9. 9. Finally… Remember the audience’s genuine interests, priorities and needs.The campaign needs to be convincing and well- implemented or else the consumers will quickly catch on and not adopt any new habits of creating new, creative content

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