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Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics
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Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot Topics

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This presentation, which was given by invitation at a fitness blogger summit: …

This presentation, which was given by invitation at a fitness blogger summit:
- highlights the huge reach of fitness and health bloggers
- provides 8 tips to ensure your content is accurate
- shares several new audience and outreach opportunities
- reveals 8 hot topics that you should keep an eye on

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  • Workout, sets,
  • Workout, sets,
  • http://www.forbes.com/sites/groupthink/2013/04/19/hackathon-events-do-they-really-help-anyone/http://blogs.hbr.org/2013/03/you-cant-just-hack-your-way-to/http://www.istockphoto.com/stock-photo-7149177-row-of-laptops-with-hands-on-them-isolated.php?st=9c1e093
  • http://www.flickr.com/photos/jonathan_bliss/3402567108/sizes/z/in/photostream/
  • Transcript

    • 1. Communicating evidence-based health & wellness information: 8 tips + 8 hot topics Carol E. Torgan, PhD, FACSM www.caroltorgan.com Twitter @ctorgan on behalf of the American College of Sports Medicine Fitness & Health Social Media Conference September 2013
    • 2. A full list of resources for this talk is available at: www.caroltorgan.com Twitter @ctorgan www.acsm.org PublicInfo@acsm.org Twitter @acsmnews
    • 3. Disclaimers This presentation was developed in my private capacity. The views should not be construed as an official statement of the American College of Sports Medicine. The views expressed in this presentation do not represent the views of or endorsement by the United States Government or the National Institutes of Health. The products, sites, and tools shown or mentioned are for illustrative purposes only. I do not endorse or recommend any commercial products, processes, or services.
    • 4. What you do is really important Tips to make sure you do what you do really well (the evidence part) Why your future is really bright (the communication part) Outline
    • 5. What you do is really, REALLY important Your audience is really big (and getting bigger) Image courtesy of Alan Grinberg via Flickr Creative Commons
    • 6. More than 1/2 of Internet users look online for information about exercise or fitness The Social Life of Health Information, Susannah Fox, Sydney Jones, Pew Internet, June 2009 www.pewinternet.org
    • 7. The Social Life of Health Information, Susannah Fox, Sydney Jones, Pew Internet, June 2009 http://www.pewinternet.org
    • 8. Fitness Information Flow YOU Press Release s, News Publish, Present (Or Perish) Scientists Doing Research Your Audience
    • 9. Fitness Information Flow YOU Press Release s, News Publish, Present (Or Perish) Scientists Doing Research Your Audience
    • 10. Fitness Information Flow: By time invested* You Scientists / Research (the work behind what you cover) *Not exactly to scale. Your Audience
    • 11. You never get a second chance to make a first impression. YOU
    • 12. You never get a second chance to make a first impression. YOU Consumer Audience People notice: Advice Accuracy Advertising Your Future Employers, Clients Experts whose work you cover Your Peers
    • 13. 8 Tips to get it right (the evidence part) Resource: www.HealthNewsReview.org Independent expert reviews of news stories Image courtesy of Daniel Kulinski via Flickr Creative Commons
    • 14. Lab Rats People Tip 1.
    • 15. Lab Rats People 2-3 years Life Span 79 years 250-400 bpm Resting Heart Rate 60-100 bpm Tip 1.
    • 16. Correlation and Association Cause and Effect http://commons.wikimedia.org/wiki/File:PiratesVsTemp_English.jpg Huh? Tip 2.
    • 17. Abstract presented at scientific meeting Paper published in peer-reviewed journal “Research highlighted in this news release has been presented at a professional meeting but has not been peer-reviewed.” Tip 3. http://www.acsm.org/about-acsm/media-room/news-releases
    • 18. Go to the original source. Press releases and news reports can be wrong. Tip 4.
    • 19. Interviewing the expert who did the research? Interview someone else, too. Lots of experts are available from professional orgs: ACSM Media Referral Network www.acsm.org/about-acsm/media-room Watch for conflicts of interest Read the fine print Tip 5.
    • 20. Discussing a treatment, therapy, product, or device? Help your audience understand their options! What is the cost? What are the alternatives? Are there side effects & potential harms? Tip 6.
    • 21. Be humble. Know what you don’t know. Tip 7. Kale chips image courtesy of Melly Kay via Flickr Creative Commons
    • 22. Tip 7.
    • 23. Baldness, wrinkles, cellulite, shyness, muffin top … What do these have in common? Tip 8.
    • 24. Baldness, wrinkles, cellulite, shyness, muffin top … They’re normal states! They aren’t diseases They don’t need cures What do these have in common? Tip 8.
    • 25. Why your future is really, REALLY bright Your audience and reach can be much, much bigger (the communication part)
    • 26. Communication tools to spread your message …
    • 27. Who is your current audience? Age Gender Race / ethnicity Marital status Health status Education / Literacy level Communication styles Location / time zone Interests Web Platform Who is NOT your audience?
    • 28. Audience & Outreach Opportunities
    • 29. What fitness communities are you part of? #Fitness
    • 30. Specialized communities & certification programs ACSM http://certification.acsm.org/get-certified ACE http://www.acefitness.org/fitness-certifications NASM http://www.nasm.org/get-credentialed By age and stage: kids, tweens, moms, boomers athletes, pregnant women, cancer survivors
    • 31. www.23andme.com Patient Communities
    • 32. http://blog.23andme.com
    • 33. http://blog.23andme.com
    • 34. www.patientslikeme.com
    • 35. www.patientslikeme.com
    • 36. Caregivers Family Caregivers are Wired for Health, Susannah Fox, Maeve Duggan, Kristen Purcell, June, 2013 www.pewinternet.org Nearly 4 in 10 U.S. adults are caring for an adult or child with significant health issues. Caregivers need care, too!
    • 37. Techies App Developers 94% male 33 yrs median age >70% college degree A demographic and business model analysis of today’s app developer, Amy Cravens, Sept 2012 http://appdevelopersalliance.org/files/pages/GigaOMApplicationDevelopers.pdf
    • 38. A demographic and business model analysis of today’s app developer, Amy Cravens, Sept 2012 http://appdevelopersalliance.org/files/pages/GigaOMApplicationDevelopers.pdf
    • 39. Artists http://athletesandthearts.com Athletes and the Arts - initiative linking the sport athlete and musician/performing artist communities
    • 40. 80% of U.S. adults use the internet 20% do not Nearly 9/10 adults have difficulty using everyday health information that is available in health care facilities, retail outlets, media, and communities. Do you check jargon & reading level? Innovations in Health Literacy March, 2011 Institute of Medicine Report www.iom.edu/Reports/2011/Innovations-in-Health-Literacy.aspx Are we reaching everyone we should? If not, how do we reach them?
    • 41. Future hot topics to keep an eye on …
    • 42. Love gadgets and data?
    • 43. Keep an eye on … Quantified Self http://quantifiedself.com/ www.pinterest.com/caroltpin/wearable-tech/
    • 44. Love fashion and textiles?
    • 45. Keep an eye on … e-textiles, wearable tech Move, Jennifer Darmour, Electricfoxy; TeKila Dress, Shiping Toohey Screen-printed carbon sensor arrays, Yang-Li Yang, et al.
    • 46. Love being part of the crowd?
    • 47. Keep an eye on … crowdsourcing Funding www.kickstarter.com www.indiegogo.com Data www.nwcr.ws
    • 48. Love world travel and changing time zones?
    • 49. Keep an eye on … circadian rhythm & chronobiology What time of day do you like to exercise? What’s your sleep / wake cycle? Image courtesy of Jonathan Bliss via Flickr Creative Commons
    • 50. Love sitting down?
    • 51. Inactivity (sitting too much) is hazardous to your health. Sitting too much is not the same as exercising too little. Your next posture is your best posture. Keep an eye on … inactivity physiology Hamilton MT, Hamilton DG, Zderic TW. Diabetes. 2007 Nov;56(11):2655-67. Image: Watch Cycle of life (concept) by Andy Kurovets on Coroflot
    • 52. Love standing up … for someone or something?
    • 53. Keep an eye on … physical activity advocacy issues Exercise is Medicine Concussion in Youth Sports Physical Activity Guidelines Pre-Participation Evaluation Anti-Doping ACSM Advocacy Resources http://www.acsm.org/about-acsm/policy-center/advocacy-resources
    • 54. Love crossword puzzles? Image courtesy of acorn via Flickr Creative Commons
    • 55. Keep an eye on … the brain, exercise & neuroplasticity Image courtesy of Pacific Northwest National Laboratory via Flickr Creative Commons
    • 56. Love food?
    • 57. The community of organisms that live in and on us Bacteria, fungi, protozoa, viruses 1-3% of your body weight = 2-6 lb (your brain weighs 3 lb) probiotics, poop, dirt, antibiotics, obesity Keep an eye on … the microbiome #microbiomeImage of human gut bacterium courtesy of www.genome.gov
    • 58. Get involved! Conferences Meetups LinkedIn Groups Hackathons Other blogger communities (food, science, tech) Read outside of your area of expertise Think globally, act locally
    • 59. Lots of people are listening … Help make a difference!
    • 60. Carol Torgan, PhD, FACSM A full list of resources for this talk is available at: www.caroltorgan.com Twitter @ctorgan PublicInfo@acsm.org www.acsm.org @acsmnews

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