Social media for non profit


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Presentation for the Basin Foundation. Oct. 9, 2010. To register for Social Media Saturdays with Cheryl Lawson visit

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Social media for non profit

  1. 1. Welcome toSocial Mediaby Cheryl Lawson<br />
  2. 2. Topics Covered<br />What is Social Media<br />Everyone is a Publisher<br />Social Bookmarking<br />Search<br />Mobile<br />Social Strategy<br />
  3. 3. Is Social Media a Fad?<br />
  4. 4. What is Social Media?<br />Social media is all about enabling conversations.<br />
  5. 5. What is Social Media?<br />You Cannot control conversations, but you can influence them.<br />
  6. 6. What is Social Media?<br />It’s all about engagement<br />Communication<br />Collaboration<br />Education<br />Entertainment<br />
  7. 7. What is Social Media?<br />Find and Exploit Your Niche<br />The Formula for Success: Experiment and Explore<br />
  8. 8. What is Social Media?<br />Social Media Marketing as tactic<br />Advertising<br />Direct Mail<br />TV ad<br />Newspaper / Magazine <br />SOCIAL MEDIA Marketing<br />Advertising<br />Communication<br />
  9. 9. What is Social Media?<br />Facebook<br />Twitter<br />Linked In<br />Foursquare<br />Flickr<br />YouTube<br />Just to name a few <br />
  10. 10. Everyone’s a Publisher<br />
  11. 11. Everyone’s a PublisherWhat’s in it for you?<br />Three compelling reasons to think like a publisher:<br />Survival<br />Increased Revenues<br />Higher Profit Margins<br />
  12. 12. Everyone’s a PublisherBasic Principles<br />Find a voice that can fill a need or solve a problem<br />Establish Audience Archetypes or Personas<br />Create a Community <br />Make it Free<br />
  13. 13. Everyone’s a PublisherFive Ways Content Engages People<br />The will willingly become co-producers or content contributors.<br />They will comment on content that you or someone else in the community has created.<br />They will refer your content to friends or colleagues.<br />They will simply read your content<br />They will ignore your content<br />
  14. 14. A Picture is Worth a Thousand Words <br />
  15. 15. Got Video?<br />
  16. 16. Live From Anywhere --- It’sLive-casting<br />
  17. 17. Live From Anywhere --- It’sLive-casting Blog talk Radio<br />
  18. 18. Social BookmarkingAre Small Icons found on nearly all blogs, websites, news sites, sports sites …<br />
  19. 19. Social Bookmarking<br />
  20. 20. SEARCH <br />
  21. 21. SEO<br />Techniques by which you optimize your web pages, photos, and even videos to maximize search engine rankings. <br />When people are conducting an online search for the type of product or service you provide, they will use their favorite search engine. Type in one or two words.<br />
  22. 22. Good Search<br />
  23. 23. MobileIs your site mobile ready?<br />
  24. 24. MobileGiving<br />
  25. 25. MobileApplications<br />
  26. 26. The Four Pillars of Social Media Strategy<br />
  27. 27. Four Pillars of Social Media Strategy<br />Communication<br />Collaboration<br />Education <br />Entertainment<br />
  28. 28. Communication<br />
  29. 29. In Celebration of CollaborationUser Generated Content<br />
  30. 30. Engagement Through Education Convert your expertise into content<br />
  31. 31. Now That’s Entertainment<br /><ul><li>Don’t Be afraid to experiment.
  32. 32. Be interesting and compelling rather than miss the mark.
  33. 33. Don’t avoid humor, just respect it</li></li></ul><li>Entertain your audience and have them invite their friends<br />
  34. 34. Giving up Some Controland Seeking Influence<br />Embracing social media doesn’t mean you should abandon everything you’ve learned about business, but it does require you to challenge a few of the practices you’ve probably been observing for years.<br />Careful management and protection of your brand. <br />A brand means something to your cust. <br />The relationship between the brand and cust. Needs to be nurtured<br />
  35. 35. Social Media “Rules”<br />Social media is all about enabling the conversations among your audience or market.<br />You cannot control conversations with social media, but you can influence them.<br />Influence is the bedrock on which all economically viable relationships are built.<br />Paranoia in business is good<br />
  36. 36. Social Media Strategy<br />
  37. 37. Your Implementation Plan<br />Define your personal social media strategy<br />Define a 12-month social media strategy for your business/Org.<br />Work through a six step process for implementing your strategy <br />
  38. 38. Your Social Media Business Strategy<br />Step one: Define a 12-month social media macro strategy.<br />Add a tool each month<br />Select your 12 tools <br />
  39. 39. Your Social Media Business Strategy<br />Step Four: Think like a publisher <br />Step Five: Create a community<br />Step Six: Measure what’s most important<br />
  40. 40. The Social Media Ecosystem<br />Wild and evolving<br />Many opportunities<br />Go forth and connect!<br />
  41. 41. Thank YOU<br />Cheryl Lawson<br />Event and Marketing Specialist<br />@PartyAficionado<br />Reference: The Social Media Bible by Lon Safko<br />