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Social Media 101BarkWorld Expo 2011<br />By Cheryl Lawson<br />@PartyAficionado<br />@Imajackrussell<br />
gplus.to/cheryl<br />
What  is Social Media ?<br />
Enabling the conversation<br />
You Can Not Control The Conversation<br />
But you can influence it<br />
It’s all about engagement<br />
The Social Networks<br />
More than 800 million active users<br />50% of active users log on to Facebook in any given day<br />Average user has 130 ...
Pages vs Profiles<br />
Facebook Timeline<br />
What else is new?!<br />
Facebook.com/Facebook<br />
What About Bad Comments?<br />
Twitter is an information network. Millions of people, organizations, and businesses use it to discover and share new info...
Speak Tweet<br />Mention<br />Once you've signed up and chosen a Twitter username, you and others can mention an account i...
Speak Tweet<br />Retweet RT<br />When you see a Tweet by another user that you want to share, click Retweet below it to fo...
A PICTURE IS WORTH A THOUSAND WORDS WORDS<br />
A PICTURE IS WORTH A THOUSAND WORDS<br />
When People Search, Will They Find YOU?<br />
Picture This SEO<br />
Photo SEO<br />
Got Video?<br />
Go Live!<br />
Ustream.TV<br />
Is Your Site Mobile Ready?<br />
Is there an App for that?<br />
Sharing is Caring<br />
Location, Location, Location<br />
What’s your Goal?<br />
Listen<br />
Identify your Audience<br />
Think Like a Publisher<br />
Create a Timeline<br />Month 1<br />Month 2<br />Month 3<br />Month 4<br />Month 5<br />Month 6<br />
Communicate<br />
Collaborate<br />
Entertain<br />
Engage<br />
Go Offline<br />
Explore<br />
Enjoy!  <br />
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Social media 101 for BarkWorld Expo

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My session was entitled Social Media 101. BarkWorld Expo is THE pet social media conference covering ALL facets of social media & pet education for the thriving online pet community! This is my second year as a speaker here, and Precious aka @Imajackrussell and I love this conference.

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  • The New kid on the block. A very powerful tool in personal branding. We wont spend much time on it today. At the very least. Set up your profile. The about section, upload/link your photos, and add links to your blog, Twitter feed, Facebook, etc. Google plus has Google Juice. Has been the top 5 referrer to my website since I joined. June 28.
  • Before we get too far, I want to introduce social bookmarking. Delicious, Stumble upon, Diigo, Catch, Evernote, Etc.
  • What is Social Media
  • Here’s where most traditional marketers have issues.
  • Now that you know the basics, let’s take a look at a few of the social networks.
  • Facebook Founded in 2004 has over 750 Million active users
  • What’s NEW… What’s not new at Facebook
  • A page on Facebook that everyone should LIKE.
  • SEO for Photos – Search engines LOVE photos (&amp; video)
  • Vimeo is another option.
  • Ustream.TV Livestream.com
  • Would your product, service, benefit from a mobile app?
  • Your community, who are the influencers?
  • Channel Twitter, Channel Facebook, Channel Youtube, Channel Google+
  • You don’t have to be on every site. And you don’t need to start everything at once.
  • meet your friends, followers, and fans offline
  • Thank you. ??s
  • Transcript of "Social media 101 for BarkWorld Expo "

    1. 1. Social Media 101BarkWorld Expo 2011<br />By Cheryl Lawson<br />@PartyAficionado<br />@Imajackrussell<br />
    2. 2. gplus.to/cheryl<br />
    3. 3.
    4. 4. What is Social Media ?<br />
    5. 5. Enabling the conversation<br />
    6. 6. You Can Not Control The Conversation<br />
    7. 7. But you can influence it<br />
    8. 8. It’s all about engagement<br />
    9. 9. The Social Networks<br />
    10. 10. More than 800 million active users<br />50% of active users log on to Facebook in any given day<br />Average user has 130 friends<br />People spend over 700 billion minutes per month on Facebook<br />
    11. 11. Pages vs Profiles<br />
    12. 12. Facebook Timeline<br />
    13. 13. What else is new?!<br />
    14. 14. Facebook.com/Facebook<br />
    15. 15. What About Bad Comments?<br />
    16. 16.
    17. 17. Twitter is an information network. Millions of people, organizations, and businesses use it to discover and share new information.<br />230,000,000 Tweets per day<br />100,000,000 + active users<br />
    18. 18.
    19. 19. Speak Tweet<br />Mention<br />Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!“<br />Hashtag<br />Users often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.<br />
    20. 20. Speak Tweet<br />Retweet RT<br />When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.<br />Message<br />If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"<br />
    21. 21.
    22. 22. A PICTURE IS WORTH A THOUSAND WORDS WORDS<br />
    23. 23. A PICTURE IS WORTH A THOUSAND WORDS<br />
    24. 24. When People Search, Will They Find YOU?<br />
    25. 25. Picture This SEO<br />
    26. 26. Photo SEO<br />
    27. 27. Got Video?<br />
    28. 28. Go Live!<br />
    29. 29. Ustream.TV<br />
    30. 30. Is Your Site Mobile Ready?<br />
    31. 31. Is there an App for that?<br />
    32. 32. Sharing is Caring<br />
    33. 33. Location, Location, Location<br />
    34. 34.
    35. 35. What’s your Goal?<br />
    36. 36.
    37. 37. Listen<br />
    38. 38.
    39. 39.
    40. 40.
    41. 41. Identify your Audience<br />
    42. 42. Think Like a Publisher<br />
    43. 43.
    44. 44. Create a Timeline<br />Month 1<br />Month 2<br />Month 3<br />Month 4<br />Month 5<br />Month 6<br />
    45. 45. Communicate<br />
    46. 46. Collaborate<br />
    47. 47. Entertain<br />
    48. 48. Engage<br />
    49. 49. Go Offline<br />
    50. 50. Explore<br />
    51. 51. Enjoy! <br />

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