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Social media 101 for BarkWorld Expo
 

Social media 101 for BarkWorld Expo

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My session was entitled Social Media 101. BarkWorld Expo is THE pet social media conference covering ALL facets of social media & pet education for the thriving online pet community! This is my ...

My session was entitled Social Media 101. BarkWorld Expo is THE pet social media conference covering ALL facets of social media & pet education for the thriving online pet community! This is my second year as a speaker here, and Precious aka @Imajackrussell and I love this conference.

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http://elearn.extension.ucr.edu 8
http://www.theperfect-date.com 7
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  • The New kid on the block. A very powerful tool in personal branding. We wont spend much time on it today. At the very least. Set up your profile. The about section, upload/link your photos, and add links to your blog, Twitter feed, Facebook, etc. Google plus has Google Juice. Has been the top 5 referrer to my website since I joined. June 28.
  • Before we get too far, I want to introduce social bookmarking. Delicious, Stumble upon, Diigo, Catch, Evernote, Etc.
  • What is Social Media
  • Here’s where most traditional marketers have issues.
  • Now that you know the basics, let’s take a look at a few of the social networks.
  • Facebook Founded in 2004 has over 750 Million active users
  • What’s NEW… What’s not new at Facebook
  • A page on Facebook that everyone should LIKE.
  • SEO for Photos – Search engines LOVE photos (& video)
  • Vimeo is another option.
  • Ustream.TV Livestream.com
  • Would your product, service, benefit from a mobile app?
  • Your community, who are the influencers?
  • Channel Twitter, Channel Facebook, Channel Youtube, Channel Google+
  • You don’t have to be on every site. And you don’t need to start everything at once.
  • meet your friends, followers, and fans offline
  • Thank you. ??s

Social media 101 for BarkWorld Expo Social media 101 for BarkWorld Expo Presentation Transcript

  • Social Media 101BarkWorld Expo 2011
    By Cheryl Lawson
    @PartyAficionado
    @Imajackrussell
  • gplus.to/cheryl
  • What is Social Media ?
  • Enabling the conversation
  • You Can Not Control The Conversation
  • But you can influence it
  • It’s all about engagement
  • The Social Networks
  • More than 800 million active users
    50% of active users log on to Facebook in any given day
    Average user has 130 friends
    People spend over 700 billion minutes per month on Facebook
  • Pages vs Profiles
  • Facebook Timeline
  • What else is new?!
  • Facebook.com/Facebook
  • What About Bad Comments?
  • Twitter is an information network. Millions of people, organizations, and businesses use it to discover and share new information.
    230,000,000 Tweets per day
    100,000,000 + active users
  • Speak Tweet
    Mention
    Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!“
    Hashtag
    Users often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
  • Speak Tweet
    Retweet RT
    When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.
    Message
    If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"
  • A PICTURE IS WORTH A THOUSAND WORDS WORDS
  • A PICTURE IS WORTH A THOUSAND WORDS
  • When People Search, Will They Find YOU?
  • Picture This SEO
  • Photo SEO
  • Got Video?
  • Go Live!
  • Ustream.TV
  • Is Your Site Mobile Ready?
  • Is there an App for that?
  • Sharing is Caring
  • Location, Location, Location
  • What’s your Goal?
  • Listen
  • Identify your Audience
  • Think Like a Publisher
  • Create a Timeline
    Month 1
    Month 2
    Month 3
    Month 4
    Month 5
    Month 6
  • Communicate
  • Collaborate
  • Entertain
  • Engage
  • Go Offline
  • Explore
  • Enjoy!