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#SMTulsa Social Media Summit by Cheryl Lawson

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Social Media Tulsa, the area's most active social media group, has rapidly become the place for thought leaders and newbies alike to share social media's best practices while going beyond the …

Social Media Tulsa, the area's most active social media group, has rapidly become the place for thought leaders and newbies alike to share social media's best practices while going beyond the technology.

This presentation from
Speaker, Cheryl Lawson of Party Aficionado and Founder of Social Media Tulsa

Published in: Technology

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  • Here’s where most traditional marketers have issues.
  • Now that you know the basics, let’s take a look at a few of the social networks.
  • Before we get too far, I want to introduce social bookmarking. Delicious, Stumble upon, Diigo, Catch, Evernote, Etc.
  • The New kid on the block. A very powerful tool in personal branding. We wont spend much time on it today. At the very least. Set up your profile. The about section, upload/link your photos, and add links to your blog, Twitter feed, Facebook, etc. Google plus has Google Juice. Has been the top 5 referrer to my website since I joined. June 28.
  • Facebook Founded in 2004 has over 750 Million active users
  • What’s NEW… What’s not new at Facebook
  • A page on Facebook that everyone should LIKE.
  • Don’t Feed the Trolls
  • SEO for Photos – Search engines LOVE photos (& video)
  • Vimeo is another option.
  • Ustream.TV Livestream.com
  • Would your product, service, benefit from a mobile app?
  • Channel Twitter, Channel Facebook, Channel Youtube, Channel Google+
  • You don’t have to be on every site. And you don’t need to start everything at once.
  • Transcript

    • 1. #SMTulsa Social Media SummitCheryl Lawson @PartyAficionado @SocMediaTulsa
    • 2. What is Social Media?
    • 3. EnablingThe conversation
    • 4. You Can Not Control The Conversation
    • 5. But you can influence it
    • 6. It’s All About Engagement
    • 7. The Social Networks
    • 8. gplus.to/cheryl
    • 9. Circles G+
    • 10. Hangouts G+
    • 11. • More than 800 million active users• 50% of active users log on to Facebook in any given day• Average user has 130 friends• People spend over 700 billion minutes per month on Facebook
    • 12. Pages vs Profiles
    • 13. Facebook Timeline
    • 14. Facebook Groups
    • 15. What else is new?!
    • 16. Facebook.com/Facebook
    • 17. What About Bad Comments?
    • 18. • Twitter is an information network. Millions of people, organizations, and businesses use it to discover and share new information.230,000,000 Tweets per day100,000,000 + active users
    • 19. Speak Tweet• Mention @• Hashtag #• Retweet RT• Message DM cache.gawkerassets.com
    • 20. A PICTURE IS WORTH A THOUSAND WORDS WORDS
    • 21. When People Search,Will They Find YOU?
    • 22. Picture This SEOName your photos
    • 23. Got Video?
    • 24. Go Live!
    • 25. Ustream.TV
    • 26. Is Your Site Mobile Ready?
    • 27. Is there an App for that?
    • 28. Location, Location, Location
    • 29. Check In?
    • 30. QR CodesVia @QRStuff By @KalvinKleen
    • 31. What’s your Goal?
    • 32. Listen
    • 33. Think Like a Publisher
    • 34. Identify Your Audience Photo by Captured Charms
    • 35. Create a Timeline • Month 1 • Month 2 • Month 3 • Month 4 • Month 5 • Month 6
    • 36. The Pillars of a Social Media StrategyCommunicate Collaborate
    • 37. The Pillars of a Social Media Strategy Listen Share
    • 38. Pick my brainhttp://partyaficionado.com/pick-my-brain/Cheryl@Partyaficionado.com