New media marketing cheryl lawson
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  • http://youtu.be/rx8m-nYRaGk
  • http://pewinternet.org/Reports/2013/Social-media-users/The-State-of-Social-Media-Users.aspx
  • http://www.youtube.com/watch?feature=player_embedded&v=g_EiaaWIsZ8
  • https://plus.google.com/+GoogleGlass/photos

New media marketing cheryl lawson Presentation Transcript

  • 1. New Media Marketing #UCREXT Cheryl Lawson @PartyAficionado
  • 2. Agenda • • • • • • • What is social media Word of mouth speed of light Internet users Social networks Mobile marketing Measurement and Analytics The Future of marketing and digital media
  • 3. What is Social Media? • How has social media changed the way we market?
  • 4. Word of Mouth Speed of Light
  • 5. Everyone is a Media Company
  • 6. Social Networks • Who Are You? – What is the description for each demographic group – What is your style for each – What is your persona – What is your Frequency – What is your call to action
  • 7. The Demographics of Social Media Users
  • 8. Facebook
  • 9. Google+ Google.com/+CherylLawson
  • 10. Twitter Hash it out
  • 11. Pinterest Diamonds, Cupcakes, and Shoes
  • 12. Pinterest for dudes
  • 13. Instagram A picture is worth a thousand words
  • 14. Youtube Your Brand TV
  • 15. Foursquare Location, Location, Location
  • 16. Mobile Marketing
  • 17. Mobile Market Research Infographic
  • 18. ROI of Social Media • Social as a customer service tool
  • 19. Analytics and Measurement
  • 20. The Future