Confessions from Social Media Event Organizers: Taking your brand offline

Confessions From Social Media Event Organizers
Taking your brand offline
Cheryl Lawson, Party Aficionado @PartyAficionado
Denise Quashie, Events By Canvas @DQTweets

the dish: @PartyAficionado. “people prefer to do business with others with whom they share social experiences”

the dish: @DQtweets “i’m not JUST an event organizer… i’m an event creator!”

the breakdown: confessing in phases
phase 1: taking it to the streets
phase 2: the pitch
phase 3: your extended self
phase 4: the aftermath

phase 1: taking it to the streets

confessions | location, location, location
“iNEED your help – STAT! isold tickets. spent the money. now, the free venue I had is booked by someone else!”
“excuse me. can ihave everyone’s attention? to the owner in the black tahoe… yeahhhhhh, looks like your car was broken into. You might wanna go check that out.”

reasons | goals

¡muyimportante!
free venues don’t always = the RIGHT venue
know your niche and avoid over saturation
have GREAT content & great entertainment
if money is your thing – prepare & sell
tell your story before, during AND after
be realistic

troubled finances

phase 2: the pitch

confessions|you're coming… right?
“ i don’t know why i only have 10 people registered. i mean, i tweeted about it ?!”
“um, yeah… this IS a cool event idea and i don’t understand why i still only have one sponsor?!”
“hmm, i have NO idea who you are. what’s your twitter handle?”
“a friend told me event websites are out, so i’m just going to use facebook.”

market your event

sponsors & donorswhat they REALLY want

attendees & evangelistswhat they REALLY want

don’t get jacked!

sustainability

phase 3: your extended selfknowing really is half the battle!

confessions | hire an expert
“you may not know this, BUT in high school i was on the prom committee.”
“well, right now, with the whole economy thing i can just get a college kid to intern and do it.”
“i saw “old school” AND that drew barrymore movie “the wedding signer” so i totally get how to plan events.”

top 4 reasons to hire an expert:
you build your brand; we build your presence
consistency & tone
our rolodex is powerful
negotiating power!

phase 4:
the aftermath

confessions | officially exposed
“yikes! someone just tweeted my event SUCKED!”
“he totally stole my idea… and my sponsors! hmph! I thought facebook had privacy issues.”
“what the hell… NO one is tweeting??!!”
“so, basically you’re saying I have to be camera ready. all. the. time?!?!”

inquiries?
Cheryl Lawson
Party Aficionado
@PartyAficionado
Denise Quashie
Events By Canvas
@DQtweets

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Confessions from Social Media Event Organizers: Taking your brand offline

by Cheryl Lawson on Nov 21, 2010

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Confessions from Social Media Event Organizers: Taking your brand offline — Presentation Transcript