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Marketing Your Small Business With LinkedIn
Marketing Your Small Business With LinkedIn
Marketing Your Small Business With LinkedIn
Marketing Your Small Business With LinkedIn
Marketing Your Small Business With LinkedIn
Marketing Your Small Business With LinkedIn
Marketing Your Small Business With LinkedIn
Marketing Your Small Business With LinkedIn
Marketing Your Small Business With LinkedIn
Marketing Your Small Business With LinkedIn
Marketing Your Small Business With LinkedIn
Marketing Your Small Business With LinkedIn
Marketing Your Small Business With LinkedIn
Marketing Your Small Business With LinkedIn
Marketing Your Small Business With LinkedIn
Marketing Your Small Business With LinkedIn
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Marketing Your Small Business With LinkedIn

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LinkedIn is the worlds largest online professional network with over 200 million members in more than 200 countries and territories. …

LinkedIn is the worlds largest online professional network with over 200 million members in more than 200 countries and territories.

Fact: 2 new professionals join LinkedIn each second of every day.

In this slideshow you will learn:

- How to drive highly targeted traffic to your website using LinkedIn.

- How to setup and optimize your LinkedIn profile so users find your profile and take action.

- How to become an internationally known thought leader using the LinkedIn platform.

- And much more...

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Transcript

  • 1. Marketing Your SmallBusiness with… Christopher T. Lawson www.BecomeAConsultantFromHome.com
  • 2. Why Optimize Drive Traffic Add Value Q&ALinkedIn? Profile to Site
  • 3. -The world’s largest online professional network-200 million members from over 200 countries andterritories. 2 new professionals join each second-It’s free and easy to use-It can drive highly targeted traffic to your website
  • 4. Profile Optimization Get found and add value
  • 5. Powerful, concise benefit driven professionalheadline Use keywords Obtain 1000 + connections ASAP!Join at least 10 – 15 powerful groups
  • 6. • This is critical real estate add value! • Mini elevator speech • Call to action (if you have room) Examples of powerful professional headlines:I help individuals & business owners I help college grads & older professionals I help exhausted professionalsclarify direction, focus efforts & execute drowning in student loan debt | Author revitalize by transforming their bodyto get the right results. Success Coach "School Loans Gone" FREE on my and mind. | Personal Trainer Burbank website
  • 7. • Background summary – Not spammy!• Each job description - headline and body• Membership organizations• Courses• Skills and expertise• Education / additional info.
  • 8. • The power of any social network is in the connections• Toplinked.com• Check your email regularly, you will get requests!
  • 9. • Limit is 50 groups• Look for active groups with large membership and lots of discussions• Look for groups where you can add value! "LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts." -LinkedIn
  • 10. Remember:
  • 11. Answer questions Give shout outs to people who have helped you or are doing a good job Ask relevant questions and start discussionsProvide resources:• Helpful tips / websites / to solve problems or relieve frustrations• Insights: what worked / didn’t work for you• Tools
  • 12. Now for the $64,000 question…How do you drive highly targetedtraffic back to your website?
  • 13. Create Postquality updates Sharecontent on updateson your LinkedIn with site with groups links
  • 14. 5 things you learned from this presentation Circle one of the ideas that you will act on Monday morning Share with classQuestions
  • 15. Marketing Your SmallBusiness with… Coming April 21

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