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Marketing Your Small Business on YouTube
 

Marketing Your Small Business on YouTube

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Over 4 billion videos are viewed each day on YouTube. 800 million unique viewers each month visit YouTube's site. In 2011 videos on YouTube had over 1 trillion views, that's 140 views for every man ...

Over 4 billion videos are viewed each day on YouTube. 800 million unique viewers each month visit YouTube's site. In 2011 videos on YouTube had over 1 trillion views, that's 140 views for every man woman and child on Earth.

If you are a small business owner or local business marketer, you need to know how to use this wildly popular medium to get your message out and broadcast it to the planet.

You will learn:
-What equipment you need
-What to say
-How to get your videos found
-Why the average YouTube video has less than 100 views

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    Marketing Your Small Business on YouTube Marketing Your Small Business on YouTube Presentation Transcript

    • Marketing Your SmallBusiness with…
    • Why What do Optimization ResultsYouTube? Equipment You Say?
    • -4 billion videos viewed every day-800 million unique users visit each month-In 2011 YouTube had over 1 trillionviews, that’s 140 views for every person onearth-Videos drive traffic to your site forever
    • CameraTripodMicrophoneLighting
    • $69.99 on Amazon.comHDPlugs right into your computer for downloadsand editing videoExternal microphone jack
    • $15.90 on Amazon.com
    • $17.17 on Amazon.com
    • $199.99 on Amazon.comSoft box lighting system
    • What do you say in the videos?
    • Video OptimizationRanking and discoverability factors
    • Keywords in title / Description / Tags / CC Time watched / annotations / subscribers Total views / playlists / embedsIncoming links
    • 5 things you learned from this presentation Circle one of the ideas that you will act on Monday morning Share with classQuestions
    • Marketing Your SmallBusiness with… Coming March 24, 2013