eautobusiness is working on exciting new projects for mobile in automotive retail, including our conversational desking application, mPower. This presentation introduces our design focus and shares details about the native iPad app.
Mobile Application Design and Conversational Desking for Automotive Retail
elloH my name is mPower Conversational Negotiation for Automotive Retail(an example consumer-engaging mobile application)
Raison detremPower leverages the unique mobile tabletexperience to empower retailers and customersto negotiate in a conversational and modernformat.The iPad provides a seminal user experience toincrease the perceived transparency of thevehicle acquisition process, to increaseprofitability, and to develop a unique userexperience your competition cannot emulate.
Where weve been...Founded 199999 - present: SaaS, multi-tenant, web appsDeep experience solving retail businessneeds>500 retail customersFrom Top 10 Dealer Groups to individualbroker dealers09 - present: iPhone & iPad apps
Apple store Increase transaction CSI Toomuchpaper Vehicle Repeatable purchase Human Deficit ofconnection Save trust time
design ThinkingGame-changing People-centric PatternsAffordable Human factors engineeringHighly focused User experience Prototyping User Adoption Business needs drivenFoundational architecture User stories test-driven design UI is not scenery
Sync to cloud Web applications Mobile applications Web app or desktop app Desktop applications Zero on premise server hardware necessarye-auto designs solutions from a single app to a cohesive ecosystem of multi-platform entry points driven by business needs, not features.
mPowerOne-on-one with customerin showroom / lounge /officeElectronic worksheet meetspaperless deskingSelect vehicle from inventoryPre-load deals on eachvehicleAllow customer to contributenot simply observePush to DMS or CRMSend to customer