TV and Internet have been shaping public’s perception for years‘80% of the British public strongly associate the developing world with doom-laden images of famine, disaster and Western aid’ (VSO 2001:3).
Much research has been done on UK television on Africa- Where is enterprise?
Pride & nationalism still exists and the greatest entrepreneurs have a lot self belief. If the next generation of young leaders/entrepreneurs only see, what us as media practitioners have continued to show, then will are not be raising the potential of these young entrepreneurs but make them believe that Africa is not the place stay and invest – therefore supporting the brain drain.
Collateral damage – if one country is seen by the international community as having problems they see it as Africa having problems therefore damaging other countries chances to gaining investment The continent's unparalleled growth in the last decade have created opportunities and fortunes for a new breed of entrepreneurs. We as the diaspora need to seek and spotlight the oft overlooked African success stories and instil an enterprising culture amongst Africans with emphasis on growing the private sector, investment for job creation as well as economic and political stability, inspiring confidence in the continent's prospects.
If we don’t move away from this culture of dependency Hinders investment Hinders chances of competition in world markets
Its important that we look towards
Question and criticize and make a complaint to broadcasters and remind them of of their duty to be objective, diverse and accurate.If you are a writer, journalist, or a communication officer for a NGO – don’t use cliché images or write stories that depict Africa’s misfortunes
Example: ‘Perspectives of Poverty’ has Duncan taking two pictures of the same person; the first looking traditionally ‘poor’ and the second looking well-to-do and especially dignified. He believes that this contrast will show how the same subject can essentially be seen in two different ways – depending on the perspective.Investment in capable people, not charity, is what is needed, and the path towards this begins with viewing those who struggle with dignity and respect.
We need more positive stories about entrepreneurship in Africa - 22-year-old William Kamkwamba’s made an electric windmill in his home in Malawi to create radio station using rudimentary materials. This story only made the headlines because he didn’t pay for a radio license not the fact that he was a successful, creative and selfish entrepreneur that brought information to his village that relied on this medium to find out current issues that related to them.
As well as the diaspora, Africans themselves need to self-promote.India has more poverty than Africa but is not seen to be the case because India has invested heavily onto promoting and publicizing a positive image of itself. Nevertheless, Information Minster Dora …. In Nigeria has taken on this initiative to reverse the cliché image that Nigeria is corrupt and not entrepreneurial.