Enterprise Content Management in the Web 2.0 Context Phil Hoppe April ‘08

Agenda ECM Overview Web2.0 ECM Challenges! So, How does ECM fit into a Web2.0 Strategy? What Web2.0 features are provided by ORCL ECM? RSS, Wiki, Blog……. Drill-down into RSS – detail rapid development Conclusion

ECM Overview

Web2.0 ECM Challenges!

So, How does ECM fit into a Web2.0 Strategy?

What Web2.0 features are provided by ORCL ECM?

RSS, Wiki, Blog…….

Drill-down into RSS – detail rapid development

Conclusion

We Are In the Middle of an Information Explosion “ Every day, we create and store more information in the digital format than has been stored for most of our history on paper.” Source: John Batelle: The Search, How Google and its Rivals Rewrote the Rules of Business and Our Culture

“ Every day, we create and store more information in the digital format than has been stored for most of our history on paper.”

Source: John Batelle: The Search, How Google and its Rivals Rewrote the Rules of Business and Our Culture

Ability to manage content by: Type Property Channel Understanding ECM Technology The Fundamentals Ability to deliver a unique user experience regardless of the channel Browser Mobile Device Games console etc. Pay Per View Home Video Theatrical Download

Ability to manage content by:

Type

Property

Channel

Ability to deliver a unique user experience

regardless of the channel

Browser

Mobile Device

Games console etc.

Understanding ECM Technology It’s Managing Unstructured and Semi-Structured Information 90% of Enterprise Information is Unstructured 80% of this Information is Unmanaged 75% of All Statistics are Made-Up by Presenters Unstructured Information Database Database Data Mining Business Intelligence Structured Information Data Warehousing Database

Understanding ECM Technology It’s Sharing Content Across the Enterprise Individual Project CONSUMER CONTRIBUTOR Repositories Internet Extranet Intranet Applications Wireless Disconnected Repository FORMAT XML HTML WML cHTML HDML PDF Native JPEG GIF WBMP CONTENT TYPE Audio Video CAD files MS Office HTML pages Multimedia Graphics Scanned docs XML Email CONTRIBUTE VIA Web browser Desktop application Windows folders HTML form Auto categorization ODMA Programmatic integration DELIVERY Web services SOAP WSDL COM JAVA HTTP FTP ICE RSS feeds

XML

HTML

WML

cHTML

HDML

PDF

Native

JPEG

GIF

WBMP

Understanding ECM Technology It’s Managing Content Through its Lifecycle Publish Create Index Store Retain or Destroy Cleanse Search Distribute Version Capture Manage

Web2.0 Content Challenges Bi-Directional

Web2.0 Content Challenges Openness Easy, social, free, uncontrolled

Web2.0 Content Challenges User-Interaction

Web2.0 Content Challenges User-Generated Content

ECM Platforms Traditionally Provide Control Structure Procedures Process, Rigidity, etc. etc. etc.

The Web 2.0 content challenges If Web 2.0 is about being bidirectional, openness, user interaction and user generated content and ECM is about control, how do they work together?

If Web 2.0 is about being bidirectional, openness, user interaction and user generated content and ECM is about control, how do they work together?

Web2.0 Technologies and Initiatives? RSS Cloud Sourcing Rich Internet App Folksonomy Ajax Blog Wiki Google Facebook SNS Web 2.0 Longtail Second Life Tag Cloud Web As Platform Knowledge Worker MySpace Shadow IT Social Networking Wikipedia Rogue IT Tagging Endless Beta Collective Intelligence OpenAPI Emergent Collaboration Flickr UCC Enterprise 2.0 Network Effect SocialTex Attention Economy Mashup YouTube AdSense SOA del-icio.us OpenSource Web Office Agile

RSS Cloud Sourcing Rich Internet App Folksonomy Ajax Blog Wiki Google Facebook SNS Web 2.0 Longtail Second Life Tag Cloud Web As Platform Knowledge Worker MySpace Shadow IT Social Networking Wikipedia Rogue IT Tagging Endless Beta Collective Intelligence OpenAPI Emergent Collaboration Flickr UCC Enterprise 2.0 Network Effect SocialTex Attention Economy Mashup YouTube AdSense SOA del-icio.us OpenSource Web Office Agile

What Isn’t Integral to Web2.0? Bulletin Boards Email Backup and Restore Discussion Groups Instant Messaging etc. etc.

Spot Quiz 1 Email is a good example of a Web 2.0 technology? True False

Email is a good example of a Web 2.0 technology?

True

False

Spot Quiz Winner is…

What’s ECM E nterprise C ontent M anagement Business Enabler Continuity, Collaboration, Compliance, Costs Business Disciplines DM RM DAM WCM Embodiment of Web 2.0

E nterprise C ontent M anagement

Business Enabler

Continuity, Collaboration, Compliance, Costs

Business Disciplines

DM

RM

DAM

WCM

Embodiment of Web 2.0

Whats ECM ECM another view DB FS Content Services Checkin, workflow, permissions, metadata, Search, Collaboration, renditions, metadata refinery Content Repository Services storage, database Consumers and Contributors Portals, JSR 168 portlets, web sites, DM, RM, DAM, WCM, Collaboration, ERP, CRM, data mining

Whats ECM ECM can look like this

Spot Quiz 2 Is ECM .. Document Management? Digital Asset management? XML documents? Web Content Management? Records Management? A set of technologies for managing unstructured digital information?

Is ECM ..

Document Management?

Digital Asset management?

XML documents?

Web Content Management?

Records Management?

A set of technologies for managing unstructured digital information?

Spot Quiz Winner is…

How does ECM fit into Web 2.0 strategy? Astral Consulting Services Pty Ltd. All rights reserved 2008

ECM Strategy - Web 2.0 tools DB XMLDB DB DB NAS / SAN Doc Doc Doc ppt blog wiki RSS workspace discussion Project documents Technical documentation Competitive intelligence Search Results Subscription ‘Light’ Integration Research Project documentation Threaded discussions around topics or content Project updates Configuration updates Business focus Knowledge base Support Best Practice Data reuse Updates wiki and blogs News Feeds Document Sharing Project plans Comments Suggestions Project updates News Tool Internal use External use

Web 2.0 challenges Accountability Security Scalability Storage and Management Search Compliance

Accountability

Security

Scalability

Storage and Management

Search

Compliance

Web 2.0 tools with ECM Oracle UCM blog wiki RSS workspace discussion Project documents Technical documentation Competitive intelligence Search Results Subscription ‘Light’ Integration Research Project documentation Threaded discussions around Topics or content Project updates Configuration updates Business focus Knowledge base Support Best Practice Data reuse Updates from wiki and blogs Document Sharing Project plans Comments Suggestions Project updates News Tool Internal use External use

ECM manages information

ECM embraces the characteristics of Web 2.0 tools Search Taxonomies Tagging Links Signals

Search

Taxonomies

Tagging

Links

Signals

Spot Quiz 3 SLATES stands for Silos, Libraries, Authors, Taxonomy, Extensions, Signals Search, Links, Authorship, Tags, Extensions, Signals Simple, Loose, Anytime, Tags, Easy, Signals Search, Labels, Automatic, Typed, Effect, System

SLATES stands for

Silos, Libraries, Authors, Taxonomy, Extensions, Signals

Search, Links, Authorship, Tags, Extensions, Signals

Simple, Loose, Anytime, Tags, Easy, Signals

Search, Labels, Automatic, Typed, Effect, System

Spot Quiz Winner is…

Web 2.0 in Action In Sicily, the Mafia is imposing protection money against a group of poor pizza-shop owners. Source - AIIM

In Sicily, the Mafia is imposing protection money against a group of poor pizza-shop owners.

Web 2.0 in Action Over a few quiet beers, the group realise that they are all paying protection money to the Mob.

Over a few quiet beers, the group realise that they are all paying protection money to the Mob.

Web 2.0 in Action The group decide to collaborate to determine how many restaurants are being charged protection money and how much money is being collected by the Mob. They investigate different technologies.

The group decide to collaborate to determine how many restaurants are being charged protection money and how much money is being collected by the Mob. They investigate different technologies.

Web 2.0 in Action Luigi looks at RSS feeds to determine if any information can be gathered automatically from other restaurants.

Luigi looks at RSS feeds to determine if any information can be gathered automatically from other restaurants.

Web 2.0 in Action Mario investigates whether Wikipedia can be used to collaborate on Mob activity and protection payments etc.

Mario investigates whether Wikipedia can be used to collaborate on Mob activity and protection payments etc.

Web 2.0 in Action Giuseppe investigates Blogger to establish whether this can be used to track the Mob.

Giuseppe investigates Blogger to establish whether this can be used to track the Mob.

Web 2.0 in Action Roberto looks at Google and its search and mapping capabilities.

Roberto looks at Google and its search and mapping capabilities.

Web 2.0 in Action The Mob continues its protection racket, demanding more and more money from the poor pizza-shop owners. New shops are targeted by the Mob on a weekly basis.

The Mob continues its protection racket,

demanding more and more money from the

poor pizza-shop

owners. New shops

are targeted by the

Mob on a weekly

basis.

Web 2.0 in Action The pizza-shop owners decide that Wikipedia is their best option for collaboration against the Mob. Mario creates a new Wikipedia environment, the pizza-shop owners start collaborating information about the Mob and their activities.

The pizza-shop owners decide that Wikipedia is their best option for collaboration against the Mob.

Web 2.0 in Action No other restaurants around have the ability to create and distribute information automatically Google is used for research against the Mob Blogger is used to promote activities in a public forum (using anonymous names to protect the pizza-shop owners of course!)

No other restaurants around have the ability to create and distribute information automatically

Google is used for research against the Mob

Blogger is used to promote activities in a public forum (using anonymous names to protect the pizza-shop owners of course!)

Web 2.0 in Action Through collaboration and knowledge-sharing, the pizza-shop owners are successful in reducing their protection payments to the Mob. After seeing how focused and determined the pizza- shop owners have become, the Mob ask them to enter The world of gourmet Catering and become a supplier for their ‘ family’ gatherings.

Through collaboration and knowledge-sharing, the pizza-shop owners are successful in reducing their protection payments to the Mob.

After seeing how focused

and determined the pizza-

shop owners have become,

the Mob ask them to enter

The world of gourmet

Catering and become a

supplier for their

‘ family’ gatherings.

Spot Quiz 4 Which Web 2.0 technology was most likely used by the this group of Sicilian businessmen in the previous example? Wiki Blogs RSS Instant Messaging Email

Which Web 2.0 technology was most likely used by the this group of Sicilian businessmen in the previous example?

Wiki

Blogs

RSS

Instant Messaging

Email

Spot Quiz Winner is…

RSS example Create RSS

RSS example

RSS subscription

ECM in action

Summary 90% of enterprise information is unstructured – this percentage is growing on an annual basis as the uptake of Web 2.0 accelerates Web 2.0 initiatives and strategies ultimately rely upon content and information management Oracle’s ECM products provide the capability to meet these requirements out-of-the-box – and a whole lot more!

90% of enterprise information is unstructured – this percentage is growing on an annual basis as the uptake of Web 2.0 accelerates

Web 2.0 initiatives and strategies ultimately rely upon content and information management

Oracle’s ECM products provide the capability to meet these requirements out-of-the-box – and a whole lot more!

Conclusions ECM is a key enabler for Web 2.0 deployments ECM embraces Web 2.0 initiatives Oracle has had a web-focus for many years and leads the Web 2.0 capability space for ECM vendors globally WEB 2.0 applications get better on a daily basis ECM is platform for service-led initiatives and deployments Providing simple service-based interfaces to interact with unstructured and semi-structured content with context and security built-in ECM in the modern world provides protection rather than restriction for an enterprise whilst allowing for the flexibility and openness promoted by Web 2 .0

ECM is a key enabler for Web 2.0 deployments

ECM embraces Web 2.0 initiatives

Oracle has had a web-focus for many years and leads the Web 2.0 capability space for ECM vendors globally

WEB 2.0 applications get better on a daily basis

ECM is platform for service-led initiatives and deployments

Providing simple service-based interfaces to interact with unstructured and semi-structured content with context and security built-in

ECM in the modern world provides protection rather than restriction for an enterprise whilst allowing for the flexibility and openness promoted by Web 2 .0

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