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Personal Branding and LinkedIn Workshop
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Personal Branding and LinkedIn Workshop

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How to get the most out of LinkedIn …

How to get the most out of LinkedIn

3-Essentials of Personal Branding

How to create a digital footprint for yourself?



How do you make your profile effective?

Why treat LinkedIn as a search engine?

How do you get an ALL STAR Rating?

How do position yourself to both get found and get recommended?

Published in: Education, Technology, Business

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  • 1. SOCIAL MEDIA FOR JOB SEARCH CHRIS TELLING CHIEF MARKETING TECHNOLOGIST 1
  • 2. GOALS TODAY - (WILL SHARE THESE SLIDES AFTERWARDS) • 3-Essentials of Personal Branding • How to create a digital footprint for yourself? • How to get the most out of LinkedIn • How do you make your profile effective? • Why treat LinkedIn as a search engine? • How do you get an ALL STAR Rating? • How do position yourself to both get found and get recommended? 2 2
  • 3. May 22nd, 2014 Customer Loyalty In A Digital World www.cincinnatiama.org 3
  • 4. 4 4
  • 5. SOCIAL NETWORKING Chris, 5
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  • 7. SOCIAL NETWORKING 7
  • 8. CREATE YOUR DIGITAL FOOTPRINT 8
  • 9. CREATE YOUR DIGITAL FOOTPRINT 9
  • 10. FOCUS ON YOUR SKILL NOT AGE 10
  • 11. FOCUS ON YOUR SKILL NOT AGE 11
  • 12. FOCUS ON YOUR SKILL NOT AGE 12
  • 13. SOCIAL MEDIA FOR JOB SEARCH 84% employers use social media for recruitment 90% of them use social networks to screen a candidate 69% have rejected candidates based on their findings LinkedIn, Twitter, and Facebook are widely used tools 13
  • 14. WHY DO RECRUITERS & HIRING MANAGERS USE SOCIAL MEDIA? Save time and cost Fact checking Uncover inconsistencies, resume fluff Discover passive talent Culture fit Recommendations Can I trust this candidate? 14
  • 15. HUMAN PSYCHOLOGY Concept of “Mere Exposure Effect” psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them KNOW, LIKE, TRUST Use social media as your personal brand advocate 15
  • 16. FUNDAMENTALS… What type of job are you looking for? What’s your area of expertise? Which industry/s? What’s my target location? What are my target companies? Who are my industry influencers? Ask these fundamental questions BEFORE you start your social media journey Align your social media goals with your networking strategy 16
  • 17. PERSONAL BRANDING… Show your passion Show your personality Value proposition Top of mind association, keywords Your physical appearance Make a brand statement, create a brand that’s uniquely YOU 17
  • 18. PERSONAL BRANDING… Things to avoid saying in social media Expressing strong opinions Controversial Matters Religious Beliefs Negative Comments Party Pictures Anything that is not appropriate in a work environment, is also not appropriate in social media 18
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  • 24. SOCIAL MEDIA FOR JOB SEARCH Get found, get noticed Networking/build connections Be informed, follow/like companies Research the profile of recruiters/ hiring manager Develop visibility in your community Start a conversation Social media is not a magic bullet to get a job but it can give you a competitive advantage 24
  • 25. BE CONSISTENT WITH YOUR STORY About me section Business cards Email signature Job portals 25
  • 26. BE VISUAL 26
  • 27. SOCIAL MEDIA IS ABOUT SHARING Social and personal personas converge Be helpful, be eager to share your knowledge 27
  • 28. 28 28
  • 29. SOCIAL NETWORKING 29
  • 30. CONTENT MATRIX What type of content should I post? Marketing/ Skills Management/ Entrepreneurship Passion LinkedIn 70% 20% 10% Twitter 50% 30% 20% Facebook 20% 20% 60% 30
  • 31. CREATE YOUR DIGITAL FOOTPRINT LinkedIn FaceBook Twitter Google Plus Blog Indeed Resume About.me Meet Up Groups YouTube Videos Commenting on blog posts SEO Basics 31
  • 32. PERSONAL BRANDING USING SOCIAL MEDIA IS A JOURNEY, NOT A DESTINATION 32
  • 33. LINKEDIN EFFECTIVENESS Linkedin as a search engine Prime space, heat maps, eye tracking Measure Results. Are recruiters contacting me? ALL-STAR Rating 33
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  • 35. LINKEDIN EFFECTIVENESS Place Keywords at the right places: Headline, Summary, Job Titles, Skills, Education, Publications, Links and Samples Customize URLs: Use your profile name Summary & Specialties List your skills & expertise 35
  • 36. BUILDING AN EFFECTIVE PROFILE ON LINKEDIN • Profile photos (Physical appearance) • Reverse Engineering • Search for others’ profiles using your top keywords • Don’t show irrelevant assignments • Skills versus chronological order to cover gaps 36
  • 37. BUILDING AN EFFECTIVE PROFILE ON LINKEDIN Get training, update skills Undertake pro bono assignments/internships Be strategic in choosing your volunteering assignments Highlight your strengths Don’t go for perfection 37
  • 38. ALL STAR PROFILE Complete your profile Skills, Prime Space, Photos Get at least 3 recommendations 38
  • 39. LINKEDIN EFFECTIVENESS Keep measuring make changes and see what works “Looking” – “Job Seeking” Showing personality on LinkedIn 39
  • 40. MAKING CONNECTIONS Being active on LinkedIn means: • Posting articles, participating in groups, commenting on status updates, congratulating, and most importantly, connecting • Updating, endorsing, getting endorsements, getting and giving recommendations • Following companies/brands, influencers, commenting on their blog articles and their status updates Networking: • Include a personal message • Join groups • Paid membership: INMAILS 40
  • 41. LINKEDIN CONNECT MESSAGE Personalization 41
  • 42. LINKEDIN CONNECT MESSAGE Personalization 42
  • 43. LINKEDIN INTRODUCTION Personalization 43
  • 44. LINKEDIN INTRODUCTION Personalization 44
  • 45. THE ULTIMATE LINKEDIN POWER USER SECRET You can reach almost ANYONE on LinkedIn without paying for inMail or having any 2nd or 3rd connection to them... How? GROUPS! But it is hidden and takes a few steps.... 45 45
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  • 49. EMAIL - PROFESSIONAL Please don’t use: @aol.com, @fuse.net, @cinci.rr.com, @hotmail.com, @yahoo.com NEVER use sexybaby721@anything.com DO USE (and get) if you can something easy to remember: firstname.lastname@gmail.com (chris.telling@gmail.com) @outlook.com @icloud.com Or for $12/year get your own - I have chris@graphicvillage.net 49 49
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