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Park National Bank

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500% higher response rates - 1 to 1 Multitouch

500% higher response rates - 1 to 1 Multitouch

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  • 1. 1
  • 2. Stuck at the bottom of the heap? Want to get your marketing material under control? 1 to 1 Multi-touch - 500% higher response rates Bramkamp can show you how a web2print solution can help you manage your marketing material, save money, reduce inventory, and be strategic using cross-media marketing. Learn how personalized direct mail, e-mail, variable data, Purls and effective web landing pages can generate results that will have your bank getting noticed. Our 1 to 1 multi-touch campaigns have achieved at least 500% greater response rates - and conversions - than “spray and pray” marketing Bramkamp Printing: Get Strategic. Our new lunch ‘n learn is May 19th on “direct mail & email: the perfect pair” Register at www.bramkamp3point.com for a chance at $500 off your next direct mail and to attend 2
  • 3. BRAMKAMP’S WHIZ KID Multi-Touch 1 to1 Marketing BANKING EXAMPLES • Campaign targeting new car buyers for cross-selling into other banking products • Why Us? Why Now? • 1 to 1 personalized postcards with PURLs - 500% higher response rates • Fifth Third Bank “web to whatever” portal - complete CRM for direct mail, e-mail, phone and social media • Sample of range of banking collateral (both online and in print) 3
  • 4. JULY 2009 AUGUST 2009 4
  • 5. JUNE 2009 AUGUST 2009 5
  •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“******AUTO**MIXED AADC 450” Joe Prospect ."/0$(12(131/+"+*41$ New Toyota Owner 14300 Baltimore Ave )&($-1+"*#3 Laurel, OH 20707-4952 !,(*3$+1##*/5 !207074952004! 6789:;<9=6=> !"#$%"&%"'(%!)$*+,-%"&&$(!%&"(%(,./%0+!+1% ."'(%)$(!"2,-%3$4!+1$%1"%-$,(2%#"($%,25% 6$1%,%&($$%6+&1 7%89:;%5+!*"'21%)"+21!%"2%#"(16,6$ !"#"$%&$'()'") *&%!+#$',-%!'.) /.(0.(('$.%12 7%9/<::%($3,(5!%)"+21%"2%&+&1=%1=+(5%#,!1$(*,(5%*,(5 !-"3.$%4+%5678 7%6($,1%(,1$!%"2%="#$%$>'+1.%-",2! 273 T5 P1 “******AUTO**MIXED AADC 450” Ray Prospect 7%?@9%6+&1%*,(5%3=$2%."'%")$2%,%2$3%*=$*A+26%,**"'21 New Saab Owner 14300 Baltimore Ave Laurel, OH 20707-4952 % !207074952004! 6
  • 7. http://jason.53advantage.com/ JULY 2009 Jason, thank you for financing your new Buick with Fifth Third BANK - here are some special discounts just for you on other fifth third BANK products, check the box next to any offer you are interested in to request more info or just click on the icon to go straight to the application form. GREAT RATES ON 5,300 REWARDS POINT ON .50% DISCOUNT POINTS HOME EQUITY LOANS FIFTH THIRD MASTERCARD CARD ON MORTGAGE YOUR E-MAIL: 7
  • 8. 3 QUESTIONS WHY PRINT (AT ALL)? WHY NOW? WHY US? 8
  • 9. Changing or Leaving a Job? Insurance Services Don’t leave your money behind For more information about Fifth Third Securities can help you our complete line of insurance preserve your 401(k) retirement options, call or visit a Fifth Third savings. We provide a wide range Insurance Specialist at any one of of investment options and help our convenient banking centers, you develop a retirement strategy or visit us at www.53.com. based on your objectives. The implementation of new mortality tables has caused insurance premiums Contact a Fifth Third Investment to drop. Therefore, a re-evaluation of Professional by visiting your local your current insurance program may Fifth Third Banking Center. show that you are able to get more coverage at lower rates. * Fifth Third Securities does not provide tax advice. Please consult your tax advisor before making any decisions or taking any action based on this information. ** Source: John Hancock, 4/09 Fifth Third Securities is the trade name used by Fifth Fifth Third Securities is the trade name used by Fifth Third Securities, Inc., member FINRA/SIPC, a Third Securities, Inc., member FINRA/SIPC, a registered broker-dealer and registered investment registered broker-dealer and registered investment advisor. Securities and Investments offered through advisor. Securities and Investments offered through Fifth Third Securities, Inc.: Fifth Third Securities, Inc.: Are Not FDIC Insured Offer No Bank Guarantee Are Not FDIC Insured Offer No Bank Guarantee May Lose Value Are Not A Deposit May Lose Value Are Not A Deposit Are Not Insured By Any Federal Government Agency Are Not Insured By Any Federal Government Agency Insurance products made available through Insurance products made available through Fifth Third Insurance Agency, Inc. Fifth Third Insurance Agency, Inc. 4/09 6/09 654283 653302 9
  • 10. Find out how we can help your business. 10
  • 11. Creating a Fifth Third Bank is committed to providing To learn more, please ask to speak with your both our customers and employees with a Banking Center Manager or contact safer banking environment. Therefore, we will Safer Banking Corporate Safety and Security at be installing a new security vestibule in this 1-800-436-4400. Banking Center. This state-of-the-art weapons-detecting Environment vestibule consists of two separate chambers, each with an interior and exterior door. When entering, each person is required to pass through a metal detector before proceeding through the interior door. Should a weapon or other heavy metal object be detected by the system, the interior door will not open. Additionally, an alarm will sound to alert Fifth Third Bank employees. Please avoid bringing items that might activate the alarm—such as cell phones, large belt buckles, large jewelry—into the Banking Center so that you can avoid any inconvenience. We believe that by installing this new security vestibule we are creating a safer banking environment for you and slamming the door on crime in our community. Thank you for your cooperation. Fifth Third and Fifth Third Bank are registered services marks of Fifth Third Bancorp. Member FDIC 11
  • 12. Funding a Healthy Future Enroll in a Fifth Third Bank HSA today by visiting www.53hsa.com. 12
  • 13. Fifth Third Securities, Inc. is an a liate Our goal is the same for both of Fifth Third Bank. Its predecessor was individual and institutional clients, established in 1925 and it continues to provide full service securities brokerage namely, to build client wealth and Institutional Underwriting and underwriting services for its clients. provide the level of customer and Investments Fifth Third Securities serves both individual and institutional clients with a service and attention that you wide range of brokerage and investment have come to expect from products. We o er many products that every area of Fifth Third. originate from our underwriting activities. Fifth Third Securities Underwriting and Investments o ers a comprehensive financial package to help meet your investment objectives. If your needs are on the asset side of the balance sheet, we o er a wide range of investment products and services. If your needs are on the liability side, we can advise you on financing and debt issuance. Our seasoned professionals will help you formulate strategies to help create an investment or financing plan that fits your specific risk profile. Through portfolio analysis we will measure the e ectiveness of these strategies to help you pursue your goal of maximizing income while adhering to your risk parameters. Fifth Third Securities’ Public Finance area o ers specific borrowing strategies to meet your financial needs. We are one of the largest underwriters of municipal debt in 1. May be subject to certain state and local taxes and, depending on your tax status, the alternative minimum tax. the states of Ohio, Michigan and Indiana, 2. Subject to market conditions and ratings. with markets expanding in Kentucky, Illinois, 3. Excluding any investment company security investments. Tennessee, Florida, Missouri, Georgia, North Fifth Third Securities is the trade name used by Fifth Third Securities, Inc., member FINRA/SIPC, Carolina, Pennsylvania and West Virginia. a registered broker-dealer registered investment advisor, and wholly-owned subsidiary of By competitively working both sides of Fifth Third Bank. Securities and Investments o ered through Fifth Third Securities, Inc.: the balance sheet, we will help you achieve Are Not FDIC Insured O er No Bank Guarantee May Lose Value financial success. Are Not Insured By Any Federal Government Agency Are Not a Deposit Insurance products made available through Fifth Third Agency, Inc. 654391 03/10 13
  • 14. 14
  • 15. WHY PRINT? STILL MOST EFFECTIVE WAY TO REACH CUSTOMERS 20 X MORE EFFECTIVE THAN E-MAIL PERSONALIZED, TRACKABLE, MEASURABLE - LIKE NEVER BEFORE 15
  • 16. 16
  • 17. Cut costs, cut programs, bunker down and wait til it is over! Once in a lifetime opportunity, while others hesitate we can make gains 17
  • 18. WHY NOW? NOW IS THE TIME TO INVEST IN MARKETING FOUR YEARS AFTER A DOWNTURN, COMPANIES THAT MAINTAINED OR INCREASED MARKETING DURING THE ECONOMIC SLOWDOWN TYPICALLY EXPERIENCED 14 TIMES MORE GROWTH THAN THOSE THAT CUT BACK. WILL THE RESULTS LAST? COMPANIES THAT GAIN SHARE DURING DOWNTURNS HISTORICALLY KEEP THAT INCREASED SHARE WHEN THE ECONOMY BOUNCES BACK. SOURCE: MCGRAW-HILL RESEARCH 18
  • 19. WHY US? PROVEN UNIQUE RESULTS - 500% INCREASED RESPONSE RATES THE GRAPHIC VILLAGE - ONE STOP SHOPPING FOR ALL YOUR GRAPHICS AND MARKETING NEEDS EXPERIENCE COUNTS WITH ALMOST 100 YEARS GRAPHIC SOLUTIONS EXPERIENCE, INCLUDING: 50 SUCCESSFUL WEB2PRINT PROGRAMS WITH 300+ ITEMS ON-SITE 12 YEARS INTEGRATED MARKETING SOLUTIONS 12 YEARS VARIABLE DIGITAL PRINT 7 YEARS OF BANKING SOLUTIONS - TOWER BANK, FIFTH THIRD BANK, ETC. 19
  • 20. 500% higher response rates (over one dimensional campaigns) 20
  • 21. SEO Blog Social Media Strategy Message Branding Direct Mail Web E-mail 21
  • 22. WHAT’S IN IT FOR ME? • Boost revenues • Free up marketing resources • Improve targeting • Track results • Decrease print costs • Prove ROI • Manage your brand • “Green” your print marketing 22
  • 23. WHAT’S IN IT FOR ME? • Boost revenues • Free up marketing resources • Improve targeting • Track results • Decrease print costs • Prove ROI • Manage your brand • “Green” your print marketing 23
  • 24. Direct Mail E-mail Campaigns Website Analytics Trigger Marketing 24
  • 25. $)*+,-".*/-01*-2+3405 !"#$%&'()*$+,%-./%&'()%0(*1'2$)*%13$%!"#$%&'(%"&%1'%*(00$**%4"13 51-./-)/%6$7"*1$)8*%*'+(1"'.*%,')%13$%9".-.0"-+%:-);$1< ! ! ! ! 2%6%(%78+)9:304*;<=)7+>.+?@/<7A>%("B'C5 25
  • 26. CLOSE THE LOOP Direct Mail Customer Sales PURL Data E-mail 26
  • 27. SOME FIFTH THIRD EXAMPLES 27
  • 28. K. Douglas Compton 28
  • 29. “micro-sites” Track all activity Inform the right person at the right time 29
  • 30. 1 TO 1 PERSONALIZED MARKETING 30
  • 31. A SPECIAL TELECONFERENCE FOR THE FIFTH THIRD BANCORP MASTER PROFIT SHARING/401(K) PLAN: !"#$%&'$()*++,+-$&+ &(#+,+-$%&'"$.#/&+0 1'*"2#"$345678 .2*2#9#+2: 31
  • 32. A SPECIAL TELECONFERENCE FOR THE FIFTH THIRD BANCORP MASTER PROFIT SHARING/401(K) PLAN: Mike, are you planning on !"#$%&'$()*++,+-$&+ opening your second &(#+,+-$%&'"$.#/&+0 quarter 401(k) 1'*"2#"$345678 statement? .2*2#9#+2: to learn more visit MikeS.53forward.com 32
  • 33. A SPECIAL TELECONFERENCE FOR THE FIFTH THIRD BANCORP MASTER PROFIT SHARING/401(K) PLAN: !"#$%&'$()*++,+-$&+ Jennifer, are you planning &(#+,+-$%&'"$.#/&+0 on opening your second 1'*"2#"$345678 quarter 401(k) .2*2#9#+2: statement? to learn more visit JenniferM.53forward.com 33
  • 34. A SPECIAL TELECONFERENCE FOR THE FIFTH THIRD BANCORP MASTER PROFIT SHARING/401(K) PLAN: !"#$%&'$()*++,+-$&+ Doug, are you planning &(#+,+-$%&'"$.#/&+0 on opening your second 1'*"2#"$345678 quarter 401(k) .2*2#9#+2: statement? to learn more visit DougW.53forward.com 34
  • 35. A SPECIAL TELECONFERENCE FOR THE FIFTH THIRD BANCORP MASTER PROFIT SHARING/401(K) PLAN: !"#$%&'$()*++,+-$&+ Jennifer, are you planning &(#+,+-$%&'"$.#/&+0 on opening your second 1'*"2#"$345678 .2*2#9#+2:401(k) quarter statement? to learn more visit JenniferM.53forward.com 35
  • 36. MANY CASE STUDIES 36
  • 37. Project: Alerus Financial Solicits New Business With Variable Data and Personalized URL Mail Campaign Vertical Market: Financial Services Business Application: Direct Marketing/Lead Generation Alerus Financial, a North Dakota banking institution, wanted to encourage new loan applications. In a unique side-by-side test of variable data and static direct mail, the company saw a 3.67% response rate to the variable data segment versus a response rate of less than 1% from the static portion. Program Objectives ! Obtain new loan customers ! Establish a direct marketing baseline for future marketing efforts ! Compare variable data marketing to traditional static methods Significant Results Reported by User ! 3.67% response rate to variable mailer ! New loans during the campaign - 59.46% response rate from variable mailer - 29.73% response rate from static mailer - 10.81% could not be attributed to either mailer and it is assumed came from word-of-mouth advertising ! 59.46% of those who responded to the variable data mail segment were new customers to Alerus. Description 37
  • 38. 38
  • 39. IMPLEMENTATION METHODOLOGY • Discovery • Project initiation • Configuration • Testing • Training • Release 39
  • 40. 40
  • 41. take a tour of our graphic village 41