Marketing for the Holidays

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  • Facilitate programs through relationships with partners
  • Facilitate programs through relationships with partners
  • Facilitate programs through relationships with partners
  • Facilitate programs through relationships with partners
  • Facilitate programs through relationships with partners
  • Facilitate programs through relationships with partners
  • Facilitate programs through relationships with partners
  • Facilitate programs through relationships with partners
  • Facilitate programs through relationships with partners
  • Facilitate programs through relationships with partners
  • Marketing for the Holidays

    1. 1. Marketingfor theHolidays
    2. 2. Using marketing to get SALES Get them in the “store” Get them to bring a friend Get them to stay longer Get them to come back Get them to tell others
    3. 3. Get them in the “store” Advertise products/service Radio, print, direct mail, holiday cards Advertise sales/promotions Free shipping, % or $ off, BOGO, Free gift w/ purchase, donate for discount Display holiday merch in store front Decorate for the holidays
    4. 4. Get them in the “store” Extend hours Partner, cross promote Create a buzz Press Releases (not a sales pitch) Gift packages, stocking stuffers Repackage what you already have
    5. 5. Small Business Saturday Facebook Ads Store signage Facebook Badge/E-marketing See what others are doing Help setting up social media tools (Facebook, Twitter, LinkedIn, YouTube)www.facebook.com/SmallBusinessSaturday
    6. 6. Get them to bring a friend Guest appearances by designers, authors, other businesses How-to presentations Parties/events Food is a great motivator Girlfriend nights
    7. 7. Get them to stay longer Offer free tea, coca, cookies while they shop Offer gift wrapping Set up shopping zones Samples Make sure sales team is educated
    8. 8. Get them to come back % off next purchase Stagger promotions Announce new product releases Connect on social media Collect customer data Customer rewards/punch cards Make it EASY and ENJOYABLE
    9. 9. Get them to tell others Be visible in community Donation drop off site Gift guides Gift cards Wish lists Offer something special/unique Letters from Santa, Secret Santa delivery, Reindeer Food
    10. 10. Don’t overspend onmarketing, keep inmind ROI and makesure your Marketing Planis in place to avoid feast& famine!
    11. 11. Be PREPAREDfor the responseand offer GREATCUSTOMER SERVICE
    12. 12. Contact www.trainingnd.com Twitter: CTechB www.facebook.com/trainingnd 701-223-0707 Laurie Morse-Dell ldell@trainingnd.com

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