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  1. 1. Chapter 1 Evolution of the marketing concept
  2. 2. The Evolution <ul><li>The Marketing Concept is the idea that a business considers both its potential customers and its competitors in making important business decisions such as production, distribution, research, sales and even the administration of the business. </li></ul>
  3. 3. 3 steps to elaborate the Marketing Concept: <ul><li>1. Identify an opportunity for a specific market successfully </li></ul><ul><li>2. Ensure there is room in the market. </li></ul><ul><li>3. Use appropriate marketing strategies to organize marketing plans and to sell the product or service </li></ul>
  4. 4. Supply and Demand <ul><li>When economic times are such that consumers cannot buy as easily, then Marketing becomes important in order to help sell products. </li></ul><ul><li>When times are good, consumers can spend money, so Marketing might be redundant. </li></ul><ul><li>With supply, Marketing is not as important when products are in short supply </li></ul><ul><li>When products are abundant, Marketer have to work hard to make their product noticed above others. </li></ul>
  5. 5. Conclusion <ul><li>Marketing a product is key to making sure that the product or good you are selling reaches a broader audience. Having a good staff and clientele is key to a business relationship. Remember be confident and you will surelly SUCEEDED!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! </li></ul>

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