• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Slide Show
 

Slide Show

on

  • 331 views

 

Statistics

Views

Total Views
331
Views on SlideShare
331
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Slide Show Slide Show Presentation Transcript

    • Chapter 1 Evolution of the marketing concept
    • The Evolution
      • The Marketing Concept is the idea that a business considers both its potential customers and its competitors in making important business decisions such as production, distribution, research, sales and even the administration of the business.
    • 3 steps to elaborate the Marketing Concept:
      • 1. Identify an opportunity for a specific market successfully
      • 2. Ensure there is room in the market.
      • 3. Use appropriate marketing strategies to organize marketing plans and to sell the product or service
    • Supply and Demand
      • When economic times are such that consumers cannot buy as easily, then Marketing becomes important in order to help sell products.
      • When times are good, consumers can spend money, so Marketing might be redundant.
      • With supply, Marketing is not as important when products are in short supply
      • When products are abundant, Marketer have to work hard to make their product noticed above others.
    • Conclusion
      • Marketing a product is key to making sure that the product or good you are selling reaches a broader audience. Having a good staff and clientele is key to a business relationship. Remember be confident and you will surelly SUCEEDED!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!