CorePLUS Style Guide

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CorePLUS Style Guide

  1. 1. Table of Contents Table of Contents 1 Section 1: CorePLUS Logos 2 Official Logo 3 Secondary Logo 4 Logo ClearSpace 5 Component Buttons 6 Section 2: Color Palettes 7 Color Palettes 8 Section 3: Typography 9 Approved Typefaces 10 Spelling and Terminology 11 Section 4: Branded Documentation 12 Letterhead and Business Card 13 Marketing Documentation 14 Forms and Contracts 15 Proposal Template 16 Email Resources 17 Section 5: CorePLUS Online 18 coreplusworld.com 19 facebook.com 20 twitter.com 21 1
  2. 2. Section 1CorePLUS Logos 2
  3. 3. The Official Logo (Marketing Use ONLY)The CorePLUS LogoThe CorePLUS logo consists of two parts;the Cloud and the Brand Name.The Official CorePLUS LogoThe official CorePLUS logo consists of twolinear color “gradients.”Color Gradient: A smooth blending of shades fromlight to dark or from one color to another.The Cloud - Silver GradientThe Brand Name - Green GradientGuidelines for Logo UseThe Official CorePLUS Logo is for CorePLUSMarketing Staff use ONLY.Re-Creation: ...DON’T DO IT.The CorePLUS logo consists of customspacing, custom leading, custom colors,custom proportions, custom alignment anda custom typeface.Inaccurate replication of any aspect of theCorePLUS logo is a misrepresentation ofthe company and it’s marketing/brandingefforts. 3
  4. 4. Secondary Logos (General Use) C: 64 C: 0 C o l o r C o l o rThe CorePLUS LogoThe CorePLUS logo consists of two parts; M: 0 M: 0the Cloud and the Brand Name. Y: 91 Y: 0 B a c k g r o u n d B a c k g r o u n d K: 0 K: 100The Secondary CorePLUS LogoThe Secondary CorePLUS logo comes infour different colors; each one is only to beused along with its respective background R: 99 R: 35and font colors (as shown in the image tothe right). G: 188 G: 31 B: 84 B: 32Guidelines for Logo UseThe Secondary CorePLUS Logo is forGeneral Use.To assure a high quality image, C o l o r C o l o rONLY USE LOGOS PROVIDED BY CorePLUS. Pure White Background Pure White BackgroundRe-Creation... DON’T DO IT.The CorePLUS logo consists of custom Pure Black Text Color Values on Pg. 8) C+ Grey Textspacing, custom leading, custom colors, B a c k g r o u n d B a c k g r o u n dcustom proportions, custom alignment anda custom typeface.Inaccurate replication of any aspect of theCorePLUS logo is a misrepresentation ofthe company and it’s marketing/brandingefforts. 4
  5. 5. Logo ClearSpaceClearSpace for CorePLUS LogosIn avoidance of clutter and inaccurateassociation with other entities, DO NOTplace any image or text within the LogoClearSpace, depicted by green boxes in theimage on the right. 5
  6. 6. Component Buttons CoreStore CoreDesk CoreEngine CoreGrid CoreDev 6
  7. 7. Section 2The Color Palettes 7
  8. 8. Color Palettes (The ONLY Colors We Use) Background Colors CorePLUS Green C:64 M:0 Y:91 K:0 R:99 G:188 B:84 White C:0 M:0 Y:0 K:0 R:255 G:255 B:255 Black C:0 M:0 Y:91 K:100 R:35 G:31 B:32 Component ColorsBackground ColorsFor use with Secondary Logos. CoreGrid Lime C:48 M:0 Y:100 K:0 R:146 G:200 B:62(See Page 4) CoreDesk Forest C:77 M:32 Y:100 K:19 R:65 G:118 B:56 CoreStore Yellow C:0 M:22 Y:91 K:0 R:255 G:200 B:47Component Colors CoreDev Purple C:58 M:92 Y:0 K:0 R:131 G:59 B:150For use in color-coding CorePLUSComponents. Each color corresponds to its CoreEngine Black C:76 M:67 Y:63 K:76 R:24 G:28 B:30respective component button. Classification ColorsClassification Colors CorePLUS Green C:64 M:0 Y:91 K:0 R:99 G:188 B:84For use in color-coding anything. C+ Blue C:58 M:17 Y:0 K:0 R:97 G:174 B:225 C+ Yellow C:1 M:12 Y:94 K:0 R:255 G:217 B:33NOTES: When color-coding or comparingCorePLUS, use CorePLUS Green. C+ Red C:5 M:92 Y:91 K:1 R:224 G:59 B:47 C+ Orange C:0 M:63 Y:100 K:0 R:244 G:125 B:32 C+ Magenta C:5 M:93 Y:0 K:0 R:226 G:50 B:147 C+ Violet C:99 M:100 Y:1 K:2 R:65 G:0 B:153 C+Grey C:67 M:59 Y:53 K:34 R:78 G:79 B:83 Black C:0 M:0 Y:0 K:100 R:35 G:31 B:32 8
  9. 9. Section 3Typography 9
  10. 10. Approved Typefaces Helvetica-Light is CorePLUS’s standard typeface. It is available on Helvetica all operating systems as well as it is PDF and Web-Safe. Light abcdefghijklmnopqrstuvwxyv ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Light Oblique abcdefghijklmnopqrstuvwxyv ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Bold abcdefghijklmnopqrstuvwxyv ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Gotham Light abcdefghijklmnopqrstuvwxyv ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Light Italic abcdefghijklmnopqrstuvwxyv ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Bold abcdefghijklmnopqrstuvwxyv ABCDEFGHIJKLMNOPQRSTUVWXYZThe Gotham Typeface is only to be used in CorePLUS marketing or 1234567890advertising efforts. It is not PDF-Safe and is not Web-Safe. 10
  11. 11. Spelling and Terminology CorePLUS CoreDesk CoreStoreSpelling and TerminologyCorePLUS consists of multiple components,each of which have a unique spelling. CoreEngineThe image on the right depicts the properspelling of all CorePLUS-coined terminology. Take note of capital letters and compound words. Disclaimer: The fonts (Bold, Italic, etc...) used in the image on the right are of no importance. Please Disregaurd. CoreDev CoreGrid CAMP (Cloud and Application Management Platform) 11
  12. 12. Section 4Branded Documentation 12
  13. 13. Letterhead and Business Card Name, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras interdum consectetur dapibus. Nam id tortor fdfdsaoin eleifend interdum eros id gravida. Vivamus sed malesuada erat. Sed ut lectus massa. Nam eu augue nisi, eu dictum leo. Sed est neque, gravida non bibendum eget, cursus a libero. Curabitur elit arcu, hendrerit et auctor eget, congue mattis metus. Donec sollicitudin suscipit aliquet. Jonathan Doe Title/Position Vestibulum sollicitudin elit et sem tincidunt eget dictum eros tempor. Sed commodo tellus ac sapien consectetur porta. Integer imperdiet quam sit amet orci ultricies tristique tristique lorem fermentum. Vivamus eu leo felis, at aliquam urna. Nunc pulvinar, lectus at convallis pretium, mi est sodales tortor, sit amet sodales lacus mauris sit amet neque. Proin viverra vulputate nunc at rutrum. Duis eu nisl nisi. Curabitur non nibh non purus porta cursus. Cras posuere commodo ante, eu porta purus mollis quis. Integer dapibus auctor elit, gravida mattis tellus suscipit at. Aliquam interdum nulla sed nisi sagittis semper. Duis vitae magna vel est tempor lobortis. Fusce eget magna nunc. Nulla lfdsadfuctus placerat euismod. Maecenas at ullamcorper mauris. 7920 Beltline Road, Suite 1005. Dallas, TX 75254 Integer aliquam commodo ligula, vitae sagittis eros ullamcorper eu. o555.555.5555 m555.555.5555 Fusce elementum hendrerit tellus, a pellentesque tortor consequat sed. Vestibulum libero erat, youremail@coreplusworld.com tincidunt in gravida sed, vulputate nec nunc. Donec id fringilla sapien. Donec eu tempor sem. www.coreplusworld.com Nam nunc nulla, molestie congue ornare at, laoreet ut leo. Vivamus odio justo, ultricies id tempor ornare, lobortis id ipsum. Sed tempus dolor elementum dolor egestas faucibus. In hac habitasse platea dictumst. Cras ut orci odio. Etiam nec blandit quam. Maecenas in justo lacus. Donec cursus, nisl sed imperdiet pellentesque, augue orci hendrerit nisl, a tristique velit eros non nisl. Suspendisse aliquet risus et ipsum suscipit suscipit. Curabitur accumsan dui a libero pulvinar eget ultrices ante ullamcorper. Nulla ac adipiscing sapien. Nunc imperdiet ligula at ligula tincidunt elementum. Aenean congue, ante nec commodo suscipit, mi quam scelerisque purus, eget mattis nulla lorem vitae diam. Praesent diam turpis, hendrerit pretium interdum a, iaculis congue erat. Nulla facilisi. Nunc mollis urna et quam dignissim ultrices. Sed quis urna sit amet elit laoreet consequat. Curabitur eu massa sem, nec euismod nisl. Pellentesque nulla diam, aliquam luctus adipiscing non, porttitor in erat. Nulla sodales fringilla augue sit amet faucibus. Aenean eu mauris sodales sapien pellentesque vehicula vitae in enim. Nunc tristique elementum velit dictum scelerisque. Aenean commodo fringilla velit, at dignissim enim fringilla vel. Integer eleifend lectus vitae lacus suscipit sit amet pellentesque urna mattis. Vivamus bibendum tristique mollis. Nam tristique fringilla lorem, vitae molestie turpis ornare id. Curabitur nec est lobortis tellus convallis ultricies. In commodo facilisis vulputate. Integer tincidunt pharetra lobortis. Praesent et leo at eros tincidunt molestie. Mauris eget arcu lobortis sapien pulvinar ornare. Aliquam nibh dui, facilisis vitae luctus a, imperdiet a orci. Your Name Your Title Phone Number Format > XXX.XXX.XXXX ext.XXX Your Email Address 7920 Beltline Road, Suite 1005. Dallas, TX 75254 888.574.8810 www.coreplusworld.com 13
  14. 14. Marketing Documentation General Motors White Paper Title Customized Tools for the Enterprise White Paper SubtitleC o r e P L U S C a s e S t u d y C o r e P L U S W h i t e P a p e r Enhancing Marketing Programs In today’s enterprise, the ability to go from concept to implementation is more than ever critical. The Introduction importance of managing a budget while delivering market leading results is a challenge with which even the Fortune 500 are faced. Implementation of a Cloud Management Platform is now critical for enterprises The difference between success and failure in this fast paced environment is knowing which tools and government agencies of all sizes. will provide you the best results. During a recent program launch, General Motors was faced with a Choosing a complete cloud solution that significant challenge. + Key Point #1 provides the security, agility, accessibility and that maintains the network integrity that is required can be challenging. As General Motors Needs + Key Point #2 the cloud marketplace becomes overrun with single solution providers, it is necessary to understand the demands 1. Scalable customer prospecting tool 2. Fraud prevention and real time data analysis 3. Cross market integration and program roll out + Key Point #3 of the enterprise and ensure that the cloud solutions being considered meet all the expectations of the enterprise. As + Key Point #4 4. Progressive marketing scalability MDM (Mobile Device Management) and BYOD (Bring Your Own Device) become commonplace, the need for robust cloud The Problem: Expansive Marketing Program Management General Motors and their program management team needed to implement a consistent and scalable + Key Point #5 management platforms that provide affordable solutions becomes critical to the technology industry. marketing program tool from which every dealer across all regions could benefit. The challenge in working across regions is that marketing initiatives were often very different based on customer buying patterns and product need. From a corporate marketing programs perspective, this often meant dealers would follow a paper-based process to track potential buyers that saw a corporate promotion The Leading Cloud and Application Management Platform on the Market or advertisement. It was difficult to accurately track the success of these programs because of the manual data entry, overall data consolidation and potential point of failure at the data collection level. CorePLUS is a cloud technology that provides a simple, secure way to manage IT and deliver any Additionally, concerns around accuracy of the data and integrity of the data were raised because there application, to any device, on-demand. CorePLUS enables companies and government agencies of was no process to verify the actual customer information. any size to cost effectively move to the cloud for all their computing needs. The CorePLUS CAMP (Cloud Application and Management Platform) solution is next generation technology that provides The Participants: Identifying Key Players For Success infrastructure, provisioning, management and computing services to a CorePLUS Virtual Private Data Center, on premise Private Data Center, or Hybrid solution. As with many global enterprises, General Motors was faced with having to understand exactly who was involved in the marketing programs and what specific role these people or organizations played. With the understanding that every dealer had different staffing levels, the corporate team was faced with trying to determine a simple solution to a major data mining initiative. The corporate team at GM turned to their trusted marketing, development and outreach partners to determine what solutions were most viable and could efficiently scale. The teams turned to CorePLUS to meet their objectives. The Solution: Leveraging Expertise The solution that CorePLUS developed is a highly scalable, single user interface that solves the critical needs associated with: CorePLUS is proud to be a strategic partner with NBrella® CorePLUS Solution in offering world-class backup, data recovery, and encryption to our customers. Additionally, CorePLUS is in process to meet 1. Cross Market Utilization and speed to market from concept to FedRAMP requirements. program launch 2. Results oriented metrics tools 3. Fraud prevention and data intelligence 4.Real time analysis, integration, data transformation and mapping CorePLUS • 7920 Beltline Road Suite 1005 Dallas, Texas 75254 • 888.574.8810 • sales@coreplusworld.com CorePLUS • 7920 Beltline Road Suite 1005 Dallas, Texas 75254 • 888.574.8810 • sales@coreplusworld.com 14
  15. 15. Forms and Contracts Master Service Agreement Reseller Agreement Company Name: _______________________________________________________________________________________________________________ Company Address: _______________________________________________________________________________________________________________ Billing Address: _______________________________________________________________________________________________________________ Technical Contact: ___________________________________________ Title: ___________________________________________ Phone Number: ___________________________________________ Company Name: _______________________________________________________________________________________________________________ Email: ___________________________________________ ___________________________________________ Company Address: _______________________________________________________________________________________________________________ FEIN/SSN: ___________________________________________ Trial Period Start: ___________________________________________ Billing Address: _______________________________________________________________________________________________________________ End: ___________________________________________ Technical Contact: ___________________________________________ Title: ___________________________________________ Introduction Phone Number: ___________________________________________ Email: ___________________________________________ (MSA) shall constitute a binding contractual agreement between CPW Group, Inc. d/b/a This Master Service Agreement CorePLUS, and _____________________________(“Customer”) located at _________________________________________ ___________________________________________ FEIN/SSN: ___________________________________________ The MSA shall include the Terms of Service (“TOS”), Acceptable Use Policy (“AUP”), Service Level Agreement (“SLA”), Trial Period Start: ___________________________________________ End: ___________________________________________ and Privacy Agreement (“PA”). Customer hereby agrees to be bound by all terms in this MSA. Terms of Service (TOS) This Agreement is made and entered into this ________ day of _____________ 2012, between: A. Services to by the Customer. All provisions of this MSA are hereby incorporated by reference in any executed SOW. ____________________________________________________ INDEPENDENT TECHNOLOGY VENDOR (CorePLUS) ____________________________________________________ ____________________________________________________ CPW Group, Inc (d/b/a CorePLUS), a Delaware Company. B. Excluded Services ____________________________________________________ ____________________________________________________ 7920 Beltline Rd. #1005 Custom or third party software Agreement ____________________________________________________ installation not contracted or wrapped by CorePLUS, software maintenance and ____________________________________________________ Dallas, TX 75254 troubleshooting on software not provisioned by CorePLUS, software patches and upgrades, custom scripts not ____________________________________________________ 1. Relationship ____________________________________________________ supplied by CorePLUS. ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ C. Terms and Conditions ____________________________________________________ (Hereinafter referred to as “CorePLUS“) (Hereinafter referred toTerms and Conditions under which CorePLUS provides all Services are as follows: The as the “Reseller”) 1. Customer, on behalf of itself and its subsidiaries, hereby retains CorePLUS to provide Services in accordance with this Witnesseth 2. Unless otherwise creates for WHEREAS, CorePLUS has developed technology that allows access to applications from most devices andprovided an in a Statement of Work or Change Order, services to be provided under a Statement of application delivery platform for Cloud computing; and Work for Services shall have an initial term of two (2) years from the Effective Date, which term shall be renew automatically annually unless either party provides written notice to the other party of at least 60 days of the renewal date. WHEREAS, CorePLUS holds all intellectual property rights to the T echnology; and 3. Except as otherwise provided in a Statement of Work or Change Order, Customer shall pay CorePLUS its then-current WHEREAS, CorePLUS desires to engage Reseller to market and distribute the T rates for erritory; and echnology in the TServices provided in the Statement of Work, as such rates may be adjusted from time to time. All CorePLUS rates are exclusive of any applicable sales, use, value-added, or other federal, state or local taxes, or any import duties or tariffs WHEREAS, Reseller possesses the necessary general technical expertise as well as imposed on the subject matter or transactions under this Agreement, and Customer shall be responsible for all such taxes, the marketing and distribution organization to promote, market and distribute the Technology in the Territory; and duties and tariffs, except that CorePLUS shall be responsible for any corporate franchise taxes imposed on CorePLUS by CorePLUS _____ law and for any taxes based on its net income or gross receipts. Reseller _____ WHEREAS, CorePLUS desires to appoint Reseller and Reseller desires to be appointed as a reseller of the T echnology in 1 the Territory. 4. CorePLUS will never sell or disclose Customer’s contact information or Customer lists to any third party, unless required NOW THEREFORE, in consideration of the mutual covenants and agreements contained herein, the parties agree as CorePLUS _____ follows: Reseller _____ 1 CorePLUS _____ Reseller _____ 1 15
  16. 16. Proposal Template B u s i n e s s P r o p o s a l B u s i n e s s P r o p o s a l Heading Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut eget nisi dui. Morbi condimentum molestie arcu nec facilisis. Praesent viverra velit sed ligula fermentum egestas. Vestibulum eget libero dolor. Pellentesque eget sem nisl. Nulla eu sagittis nulla. Aliquam dictum molestie adipiscing. Sub Header Vestibulum et quam nec mi posuere molestie. Pellentesque sit amet sapien massa, vitae hendrerit enim. Nullam hendrerit posuere turpis, non rhoncus velit vestibulum in. Phasellus venenatis, tellus sit amet tristique varius, lorem turpis iaculis mi, eu euismod orci tortor in tellus. Aenean in enim ante. In aliquam placerat imperdiet. Curabitur purus elit, egestas ac sodales sed, ultrices sit amet felis. Integer a augue dolor. Fusce nunc tellus, rhoncus vel volutpat ut, lobortis a diam. Proin tincidunt justo sed dolor iaculis mollis in vitae enim. Ut pretium euismod risus id venenatis. Mauris consequat lorem sit amet felis egestas iaculis aliquam tortor luctus. Integer tristique vulputate turpis vitae pellentesque. Curabitur vulputate orci id ante scelerisque venenatis. Donec vitae turpis velit. Vivamus leo nisl, lacinia sit amet tincidunt ac, interdum vel nulla. Mauris vitae justo tellus, sit amet facilisis odio. Cras ante nisi, mattis in laoreet nec, rhoncus id ante. Proin fermentum leo id sem lacinia pulvinar. Fusce vel purus nulla. Praesent facilisis turpis vel purus facilisis vitae porta enim ullamcorper. Nulla volutpat, arcu non porta imperdiet, nulla mauris varius tellus, in fermentum nibh nunc ut erat. Nulla semper nibh et quam sagittis tempor. Proin nec turpis vulputate dolor Proposal for: fermentum mollis ut eu nibh. Ut sit amet erat nulla. Etiam lorem tellus, gravida facilisis semper non, vulputate at neque. Fusce magna mi, auctor vel consectetur non, elementum sit amet Enter Potential Client Company sapien. Sub Header 1.1.12 Vestibulum et quam nec mi posuere molestie. Pellentesque sit amet sapien massa, vitae hendrerit enim. Nullam hendrerit posuere turpis, non rhoncus velit vestibulum in. Phasellus venenatis, tellus sit amet tristique varius, lorem turpis iaculis mi, eu euismod orci tortor in tellus. Aenean in enim ante. In aliquam placerat imperdiet. Curabitur purus elit, egestas ac sodales sed, ultrices sit amet felis. Integer a augue dolor. Fusce nunc tellus, rhoncus vel volutpat ut, lobortis a diam. Proin tincidunt justo sed dolor iaculis mollis in vitae enim. Ut pretium euismod risus id venenatis. Mauris consequat lorem sit amet felis egestas iaculis aliquam tortor luctus. Integer tristique vulputate turpis vitae pellentesque. Heading And Helvetica Bold Centered Vertically Horizontally Helvetica Light Centered Vertically And Horizontally Every Other Row At 12% Black (grey) No Lines -- Clean Simple All Rows At Least 0.4 inches Tall 1 2 16
  17. 17. Instructional Documentation CoreDesk Access for Windows CoreDesk Access for Windows This topic provides the steps and setting descriptions to use the Ericom Blaze client to connect to CoreDESK. Use the Steps Description Select the Ericom Blaze application or alias to open the Ericom Blaze client. By 1 tab. Table of Contents Table of Contents 1 Ericom Blaze Client Ericom Blaze Client Application Installation 2 In the section of the Enter the computer name or IP address of the computer you Installation Overview 2 are connecting to. 2 Installation Details with Images 3 CoreDesk Access for: Tab: ‘General’ 6 6 Password Enter the password that is associated with you provided username ‘Login Settings’ 6 ‘Ericom Blaze’ 7 Tab: ‘Display’ 8 Tab: ‘Local Resources’ 8 ‘Remote Audio’ 9 ‘Local Resources and Devices’ 9 Tab: ‘Programs’ 10 Tab: ‘Experience’ 11 Tab: ‘Gateway’ 12 6 1 17
  18. 18. Email Resources Email Campaign Template Email Signature Template First Last Name Position Title CorePLUS 7920 Beltline Road, Suite 1005, Dallas, TX 75254 o(888) 574-8810 c(000) 000-0000 coreplusworld.com 18
  19. 19. Section 5CorePLUS Online 19
  20. 20. coreplusworld.comContact Us Why CorePLUS? What is CorePLUS? Home Page 20

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