Earn a 3% profit of net sales for the first year, increasing 1% every year for the next 4 years.
Cut unnecessary expenditures while still maintaining the same exceptional quality and reasonable prices so that customers become “addicted.”
Use experiential retailing, excellent customer service, and an aesthetically pleasing environment to grow the business.
Create brand awareness and attract investors by becoming actively involved in the community.
Become recognized as a top bakery in the DFW area by local magazines and polls within 3 years.
Use customer feedback cards in order to improve service and company standards.
Serve premium products while maintaining reasonable prices.
Thoroughly train employees to be well-rounded and provide the “on vacation” experience as well as quality service.
Friendly, genuine people with a young spirit
Excellent customer service skills
Food Handlers License and good hygiene
Ready to maintain customer happiness in all situations
Sweet Escape Bakery will not discriminate for any reason
Moms and children
The Cake Ball Company
Casa Linda Bakery
Social networking sites
Decrease store traffic
Food handlers permit
Creating comfortable work environment
We will make sure we give the customer a great experience and desire to come back. Not only are we a place to get away from everyday life, but we also offer sweet snacks.
Shopping and lifestyle behavior of Dallas residents show that they are willing to pay more for extra experiences.
Population as of July 2008: 1,279,910
A7.7% increase since 2000.
Median Age : 30.5 years
Median Income for a Household : $40,796
Students of SMU: 10,941
Consumer & Retail Trends
Sweet Escape Bakery customers will receive the best baked goods at a reasonable and competitive price and get amazing service in a great environment. We are based on an experiential retailing idea and will be appealing and satisfying.
Utilitarian vs Hedonic
Provides both utilitarian and hedonic benefits
Able to enjoy delicious baked goods and the feeling of different cities without even leaving town
Offer them great treats as well as service and a fun experience
Daily Cupcakes Ying Yang: Marble Cake with Cocoa icing Fort Worth Fudge: Cocoa cake with cocoa glaze Virginia Vanilla: Vanilla cake with vanilla icing SoCal Low Cal: Angel food cake with fresh fruit Japanese Rose Garden: Confetti cake with strawberry icing Luscious Louvre: strawberry cake with cream cheese icing Daily Cookies Chinese Chocolate Dipped fortune cookies Colorado Trail Mix: filled with nuts, raisins and oats Minnesota Macadamia Nut: white cocoa chips & macadamia nuts Portland Glazers: vanilla cookie with cocoa glaze Everything’s bigger in Texas cookie: Big size & Big taste Create-a-cupcake: Any base cake with any icing and up to one additional topping *must be ordered 24 hours in advance* Pricing $3.25/cupcake $36/dozen cupcakes $1.75/cookie $18/dozen cookies $3.50/create-a-cake Cakes 6" Round serves 10 $32 8" Round serves 15 $47 9" Round serves 20 $62 10" Round serves 25 $87 12" Round serves 40 $112 Drinks Milk $2.50 Chocolate Milk $2.50 Coffee $1.75 Hot Cocoa $2.75
Bahama Banana : Banana cupcake with cream cheese icing
Carribbean Coconut : coconut cake with vanilla frosting with coconut shavings
Sinful sydney: Red Velvet cake with cream cheese icing
Big Apple : Apple cinnamon cake with cream cheese frosting and cinnamon sugar on top
Rockapolco Rocky Road : cocoa cake with marshmellow, nuts and chocolate shavings
Okahoma Smores : Cocoa cake with marshmellow topping and graham cracker
Italian tiramisu : Moist Bourban cake with cocoa icing
Georgia Peach : Vanilla cake with peach icing
Florida Orange : Vanilla cake with orange icing
Jamocha : cocoa cake with mocha frosting
Mexican Margarita : key lime cake with cream cheese icing and sugar crystals on top
Louisiana Lemon Poppyseed : lemon poppyseed with cream cheese icing
Puerto Rico PB & Cocoa : Peanut butter cake with cocoa frosting
NY Cheesecake : bourbon cake with cream cheese icing and graham cracker on top
Country Pumpkin: Pumpkin cake with cream cheese frosting and graham cracker on top
Taszmania Devils Food Cake: Devils food cake with cocoa icing
Bourbon St. Cake : Bourbon cake with strawberry icing
Sarahara Strawberries: Strawberry cake with cocoa frosting
Maui Wowie : Pineapple cake with cream cheese icing