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Samsung Eternity Promotional Campaign
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Samsung Eternity Promotional Campaign

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Samsung Eternity Promotional Campaign Samsung Eternity Promotional Campaign Document Transcript

  • Promotional Campaign SMHM 3850 Promotions
    • Objectives
    • Define terms used in the promotion of apparel and home furnishings merchandise.
    • Interpret objectives of promotions.
    • Identify promotional activities and media used at all levels of the apparel and home furnishings industries.
    • Evaluate promotion at national, trade, and consumer levels.
    • Integrate media mix and promotional tools into team projects.
    • Outcomes
    • Promoting one product through all medias.
    • Learning how to convey one central concept in several different views.
    • Using a product’s situational analysis to properly market to the correct target audience.
    • Turning a product with no real promotional strategy and creating a successful campaign.
    Group Project
  •