Promotional Campaign SMHM 3850 Promotions <ul><li>Objectives </li></ul><ul><li>Define terms used in the promotion of appar...
 
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Samsung Eternity Promotional Campaign

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Samsung Eternity Promotional Campaign

  1. 1. Promotional Campaign SMHM 3850 Promotions <ul><li>Objectives </li></ul><ul><li>Define terms used in the promotion of apparel and home furnishings merchandise. </li></ul><ul><li>Interpret objectives of promotions. </li></ul><ul><li>Identify promotional activities and media used at all levels of the apparel and home furnishings industries. </li></ul><ul><li>Evaluate promotion at national, trade, and consumer levels. </li></ul><ul><li>Integrate media mix and promotional tools into team projects. </li></ul><ul><li>Outcomes </li></ul><ul><li>Promoting one product through all medias. </li></ul><ul><li>Learning how to convey one central concept in several different views. </li></ul><ul><li>Using a product’s situational analysis to properly market to the correct target audience. </li></ul><ul><li>Turning a product with no real promotional strategy and creating a successful campaign. </li></ul>Group Project

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