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Bath and Body Works
 

Bath and Body Works

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    Bath and Body Works Bath and Body Works Presentation Transcript

    • Bath & Body Works
      What Bath & Body Works is..
      http://vimeo.com/groups/8432/videos/16256812
      The Company Launched in 1990 in New Albany, OH
      A brand was launched under the Umbrella of the Limited Company.
    • Products Solds
    • Company Size
      Total Stores = 1606
      United States
      Canada
      Middle East
      Total Selling Sq Feet= 3,850,000
      Company Net Sales (in millions)= $2,515
    • Who is the Target Customer?
      Primary: Women age 18-44
      Product categories target specific customer based on the products
      Secondary: Men and Children
      Products specifically geared
    • Current Marketing Srategy
      Integrated Marketing
      Bounce-Back Coupons
      Direct Mail
      Email Capture
      Mobile Coupons
      Facebook
      YouTube
    • YouTube
      Online Web Commercials to introduce new products
      Customer get to share reviews, how to use coupons to get the best deal
      http://www.youtube.com/user/bathandbodyworks?blend=7&ob=5
    • Facebook
      Fans get exclusive free gifts
      Customers also have chances to Facebook Chat with creators of the products
      Fans get a chance to review products and talk about their Bath & Body Works experiences
      http://www.facebook.com/bathandbodyworks
    • SWOT Analysis
      Strengths
      Reasonable Price
      Recognized Brand Image
      Strong Customer Loyalty
      Weakness
      Large box company that carry same type of products
      Unsuccessful promotion of new natural products
    • SWOT Analysis Cont.
      Opportunity
      E-Commence- better understanding of target market
      Social Media Optimization
      Twitter
      Promote and educate natural products
      Threats
      Reduced Spending due to economy
      Competition form other body care shops
    • New Digital Marketing Strategy
      Stronger presence on Twitter
      Social Shopping on Website