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Market Update Presentation by Rupert Peters, RVC 2013: UK Market Update at Rendez-Vous Canada 2013 in Ottawa

Market Update Presentation by Rupert Peters, RVC 2013: UK Market Update at Rendez-Vous Canada 2013 in Ottawa

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  • 1. UK Market UpdateRupert Peters, Regional Managing Director, Core Markets
  • 2. 0 250,000 500,000 750,000 1,000,000FranceGermanyUnited KingdomAustralia2008201020112012CORE MARKET PERFORMANCESJanuary to December 2012CORE2012Jan-Dec%2012 / 2011%2012 / 2008France 455,300 -0.8% 8.2%Germany 311,692 -1.3% -2.6%United Kingdom 653,921 -3.8% -23.5%Australia 258,115 6.5% 8.1%TOTAL 1,679,028 -1.1% -8.4%Arrivals to DateSource: Statistics Canada, ITS Frontier CountsNote: Arrivals of tourists figures do not exclude same-day visitors by non-land crossing (air , water ways)• Economic uncertainties continue to weigh onarrivals from European markets• Australian market expanding on strong economicgrowth
  • 3. UK MARKET PERFORMANCE EXPLAINED Lower air capacity, higher prices Economy and Currency VFR segment travelling in reverse direction Fewer Skiers Swing to all-inclusive and lure of newdestinations
  • 4. UK OUTBOUND TRAVEL TRENDS
  • 5. COMPETITIVE ENVIRONMENT
  • 6. WHY INVEST IN THE UK MARKET? Unrivalled direct air access into Canada Strong UK trade interest in Canada Regional and Seasonal value 57M outbound travellers in 2012 Demand is there, just need to convert it
  • 7. UK Market outlook to Canada in 2013 CTC forecasting marginal growth:Visits + 0.3% Receipts + 0.7% to $ 784m Key accounts reporting summer sales upRail/cruise combinations very popular Fewer travellers spending more money?
  • 8. KEY TRENDS Get me out of here syndrome! Stay at home factor? Cruising/all-inclusive destinations Value added mentality will continue to drivesales. Experiential travel increasing/UK marketmore adventurous
  • 9. TOP TIPS EBO’s work but need to be aligned Added value v. discounting Leverage your RTO’s and PMO’s Innovate Read CTC market profiles
  • 10. THANK YOU