UK Market UpdateRupert Peters, Regional Managing Director, Core Markets
0 250,000 500,000 750,000 1,000,000FranceGermanyUnited KingdomAustralia2008201020112012CORE MARKET PERFORMANCESJanuary to December 2012CORE2012Jan-Dec%2012 / 2011%2012 / 2008France 455,300 -0.8% 8.2%Germany 311,692 -1.3% -2.6%United Kingdom 653,921 -3.8% -23.5%Australia 258,115 6.5% 8.1%TOTAL 1,679,028 -1.1% -8.4%Arrivals to DateSource: Statistics Canada, ITS Frontier CountsNote: Arrivals of tourists figures do not exclude same-day visitors by non-land crossing (air , water ways)• Economic uncertainties continue to weigh onarrivals from European markets• Australian market expanding on strong economicgrowth
UK MARKET PERFORMANCE EXPLAINED Lower air capacity, higher prices Economy and Currency VFR segment travelling in reverse direction Fewer Skiers Swing to all-inclusive and lure of newdestinations
WHY INVEST IN THE UK MARKET? Unrivalled direct air access into Canada Strong UK trade interest in Canada Regional and Seasonal value 57M outbound travellers in 2012 Demand is there, just need to convert it
UK Market outlook to Canada in 2013 CTC forecasting marginal growth:Visits + 0.3% Receipts + 0.7% to $ 784m Key accounts reporting summer sales upRail/cruise combinations very popular Fewer travellers spending more money?
KEY TRENDS Get me out of here syndrome! Stay at home factor? Cruising/all-inclusive destinations Value added mentality will continue to drivesales. Experiential travel increasing/UK marketmore adventurous
TOP TIPS EBO’s work but need to be aligned Added value v. discounting Leverage your RTO’s and PMO’s Innovate Read CTC market profiles