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RVC 2013, CTC Market Update - Germany
 

RVC 2013, CTC Market Update - Germany

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Market Update Presentation by Karl-Keinz Limberg, CTC Market update - Germany at Rendez-Vous Canada 2013 in Ottawa

Market Update Presentation by Karl-Keinz Limberg, CTC Market update - Germany at Rendez-Vous Canada 2013 in Ottawa

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    RVC 2013, CTC Market Update - Germany RVC 2013, CTC Market Update - Germany Presentation Transcript

    • CTC Market Updates - GermanyKarl-Heinz Limberg, Account Director, Germany GSA
    • GERMAN MARKET PERFORMANCE275,000280,000285,000290,000295,000300,000305,000310,000315,000320,0002008 2009 2010 2011 2012 Forecast2013Germany
    • COMPETITORS’ MARKET PERFORMANCE0500,0001,000,0001,500,0002,000,0002,500,0002008 2009 2010 2011 2012 Forecast2013USASouth AfricaAustraliaNew ZealandChina
    • TRAVEL TRENDS Deluxe travel (niche) Hiking Well-being Experiential travel City breaks Cruising Educational travel Beach vacation
    • GERMAN TRAVEL TO CANADA Canada is yet perceived as a top destination to visit 63% of German visitors to Canada are likely to recommend Canada tofriends and family Motivators: A place where I would feel welcome Provides unique holiday experiences Lots of once-in-a-lifetime experiences An exciting place Lots of things to see and do
    •  Barriers: Affordability (33%) Would rather visit other places (17%) Trip planning: Combination of traditional and online sources Booking method Travel agent (66%) Advocacy 80% of visitors shared their trip experiences while travellingGERMAN TRAVEL TO CANADA
    • EVALUATION OF QUESTIONNAIRES Survey of 11 tour operators who offer Canada Canada business in summer 2013 in comparisonto 2012: Winter did not sell well Key account forecast for 2013 rather inconsistent Comments range from “decrease” to “double-digitincrease” High-end products seem to sell well Market leader reports increase in hotel bookings butdecrease in roundtrips Canadian Signature Experiences are well received in ourmarket
    • EVALUATION OF QUESTIONNAIRES Western regions areselling very well Atlantic Canada andCentral Canada aredoing fineRegions that are selling exceptionally well
    • EVALUATION OF QUESTIONNAIRES Explanation of the development: US is selling well (lots of PR) High airfares and exchange rate remain challenges for Canada Regions who are continuously promoting in Germany are making progress General trends regarding booking behaviour and products: Both early and last-minute bookings are increasing Trend towards high-end products Shorter travel periods Canadian signature experiences are selling well
    • EVALUATION OF QUESTIONNAIRES Other destinations what are selling well this summer: US, Middle East, Africa/Indian Ocean Reasons: Prices of US packages are more competitive US is a great destination for families Activities of Brand USA will further boost US sales
    • WHY INVEST IN THE GERMAN MARKET? Stable economy Germans remain European Champions of Travel 60.6 billion euros spent on holidays abroad Long-haul travel = 7% of total outbound travel 5 million long-haul trips annually Mature market Good air access
    • Top 5 TIPS1. In-depth market research2. Identify relevant tour operators3. Consider participation in ITB4. Sales calls5. Promote authentic and unique products
    • THANK YOU!HAVE A GREAT RENDEZ-VOUS CANADA 2013!