RVC 2012. Core Markets – have they run out of puff? France

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  • 1. Rendez Vous Canada 2012CTC FRANCE
  • 2. Outbound French Travel in 2011 USA = 1.5 M + 12% Thailand = 509,225 + 10.3% China = 493,100 - 3.82% Canada = 459,140 + 5.44% Dominican Republic = 260,289 + 6.6% Hong Kong = 233,880 - 2.5%
  • 3. Why Canada Performed Well Canada continues to be a dream destination for the French Arab Revolution Tsunami & nuclear accident in Japan Increased air capacity which resulted in very competitive price offers CTC Strategy – increased media spend and program budget resulting in increased focused market activity
  • 4. Future Outlook Decreased air capacity to Montreal for summer 2012 will increase air fares Despite European economic uncertainty, major tour operator reporting positive results – 17% increase Niche operators also reporting increases between 5% & 10% – people with purchasing power will continue to travel to Canada in 2012
  • 5. Trends French will not sacrifice their vacation despite economic situation Presidential elections generated uncertainty - more last minute reservations French consumers will select safe secure destinations – geo politics will continue to influence vacation destination USA continues to be the number one choice destination and as product availability is difficult in Western USA, business is being shifted to Canada Business travel agencies see an opportunity for leisure travel Agency networks are developing internet sites which enable the consumer to purchase online Emergence of home based travel agents – TWIM Travel Family vacations are important – combination of nature and culture
  • 6. Tips to Boost French Visitation Attend IFTM – Top Resa September 18th – 22nd at cost of $4,500 CAD Provide French language documentation and internet site (list CSP agents) Conduct training in France – CSP agents and reservation agents Partner with CTC for fam trips and press trips Conduct trade and press events in France Organize sales calls Multi-year development commitment
  • 7. MERCI BEAUCOUPThank you – any questions?www.canada.travel/RVC to access the MArkets Updates SessionsPresentations