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RVC 2012: Core Markets – have they run out of puff? Australia
 

RVC 2012: Core Markets – have they run out of puff? Australia

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    RVC 2012: Core Markets – have they run out of puff? Australia RVC 2012: Core Markets – have they run out of puff? Australia Presentation Transcript

    • Australia - 2012RVC presentation
    • Outbound Travel Performance 2011• 7.8m Australians went overseas in 2011 (+10% on 2010) Top travel destinations – New Zealand 1.1m (600k in 2001) – Indonesia 878,000 (289k in 2001) – The USA 798,000 (294k in 2001) – Thailand 553,000 (166k in 2001) – The UK 488,000 (301k in 2001)• 57% Leisure travellers 22% VFR travellers• From NSW – 35% VIC – 25% QLD - 17%
    • Canada’s Travel Performance 2011• Overnight trips - forecast 2011 242,000 forecast 2012 250,000• Receipts – 2010 $341.2m (up 9.3% from 2009)• Australians spend - 2010 $1,687.10 (up 1.7% from 2009)• Australians stay - 2010 14.5 nights (up from 13.21 – ‘09)
    • Key reasons Canada performed well• Airfare deals & more capacity - drive outbound travel• Appreciation of Australian $ 0.97 to $1.05 Av $1.02• Economy - stronger than comparable countries• Low USA $ - low airfares - drives 2 nation vacation• Tempted by once-in-a-lifetime deals & value propositions• Improved consumer confidence
    • Key Trends – what Aussies look for• See Beautiful Scenery & visiting Nat’l Parks• Seeing historical & cultural attractions• Sampling local flavours - a country’s unique character & local lifestyles• Observing wildlife in their natural habitats• Explore Vibrant cities close to nature
    • Future Outlook – key accounts Group FIT Ski• Most operator bookings to • All operators - bookings up. • Canada up across the board Canada are up. - bookings starting for 12/13 • Incorporate SEC – Bears,• East/West combos up & Aurora & Luxury doing well. • Whistler had a bumper year growing fast. • Self Drive making inroads • Non ski winter – white Xmas• Eastern Canada/USA tours making a comeback doing very well. • Mergers/Joint Ventures – loads of movement – Stella • USA up significantly• Add on FIT elements & Qantas Holidays.
    • 5 Top Tips to boost business• Capitalize on the SEC “opportunities”• Maximize relationships: RTO, PMO, DMO• “Squeaky wheel gets the oil” . . contact with appropriate wholesalers - add cash / deals• Product must be Internationally market ready . . & . . . . you need to understand the market• Absorb GTW research – cover to cover
    • Something to think about . . . Visa Research states “Australians are the world’s biggest spenders US$3,636 vs global average US$1,481
    • www.canada.travel/RVCAccess the Markets Updates Sessions Presentations