Generality The tourism sector is considered to be the most important economic sector in Spain. Tourism represents 10, 8 % of the gdp. Tourism employed 2,7 million people in 2005, which is 12,4 % of the total working population
Competitiveness and strengths The proximity to the main European markets. Favourable weather conditions. Several consolidated tourist destinations. Large variety of cultural resources distributed across the territory.
Weaknesses it’s characterised by a strong seasonal component. Lack of identity in tourism proposal for traditional destinations. Excessive geographical concentration of tourist and residential accommodation offer
Spain is one of the countries with astronger tradition in social tourism. In Spain, the main actors involved with social tourism are of an institutional nature.The most important are: IMSERSO is a management Organisation of the Social Security, belonging to the ministry of health and social policy
SEGITUR is a public company created by the ministry of Industry and tourism. COCEMFE is the Spanish Confederation of Persons with Physical and Organics Disabilities. TheUGT, union general de trabadores, also arranges it’s members requests for seats to enjoy their holidays.
II The target groups of social tourism in Spain
The segmentation profile: Senior citizens The population over the age of 65 in Spain is more of 7 million. The economic problems derived from the fact that participants depend on a retirement pension. Accommodation is usually in hotels.
The seniors like mostly cultural visits to cities, museum, sun and beach tourism, gastronomy routes (the food component is increasingly important). Thisgroup can travel during the low season, as they are not usually engaged in employment.
Young people Between 15 and 35 five years old, there is more than 12 million people in Spain• Constraints: The economic difficulties: young people with low income Geographic obstacles: young persons living in a rural or remote area.
They prefer European destinations. The accommodation will depend on the nature of travel, but for them it’s easy to find. The demand of activities is wide. They are very sensitive to the price. The period as many of them are students, is summer or other school holidays.
Families facing difficult circumstancesThere is a lack of legal and institutionaldefinition of this group, the limits of which areblurred.•Constraints:Tourism of families with difficulties is notdeveloped in Spain. Marketwise doesn’t exist.
Adults with disabilitiesThe sector represents between 9% and 10 % ofSpanish population. Who are they: between 18 and 60 years old,with a disability of more than 33%•Constraints: Economic problems because most of themdepend on a non-contributing pension.
Problems derived from their own disability. Difficulties derived from living in a rural or poorly communicated area. According NGOs, 84% of all like travelling. Demand largely exceeds the existing supply subsided. The accommodation usually takes place in hotels.
III The IMSERSO program(Instituto de mayores y servicios sociales)
Generality The program IMSERSO was created in 1985, it starting offering 16000 seats and until now it has offered 1,2 million seats. The target group is seniors from the age of 65. Since it started, more than 10 million persons have taken part in this program.
The objectivesIt’s a social program with a double dimension: To improve the quality of life and wellbeing of seniors. To favour the creation an maintenance of employment and economic activity during the period of low activity.
Requirements, modalities and duration: Aged 65 and over. Pensioners of the Public Pension System. This is an intra-regional social tourism program. There are no exchanges. Cultural trip: 6 day routes, full board. Nature tourism: 5 days full board, in recreational and contemplative areas.
Description of support mechanisms Partial financing from the IMSERSO, equal for all persons. Reservation facilities: more than 9300 travel agencies offer the programme.
Funding mechanisms and results• Description of funding mechanisms the total amount of direct resources allocated to be 300 million euros. The following economic impact is estimated: 1,53 euros are recovered by the state for every euro invested.
The result on the Spanish economy 13000 direct jobs and 85000 indirect jobs in the low season are created every year. The employment generated has a direct repercussion on the public administration income. Not only sun and Beach destinations: Inland are included. ( more than 82000 persons in 2007- 2008). Wealth and employment are generated in all regions.