Calypso study romania


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Do you know the Calypso study? The project and they results? Here you will find the presentations did for students of Celsa-Sorbonne – M2 CTC.

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Calypso study romania

  1. 1. Calypso study on social tourism ROMANIASolen Lallement M2 CTC 28/02/12
  2. 2.  Romania at a glance Tourism sector in Romania Social tourism in Romania Assessment of social programs European perspectives
  3. 3. Romania at a glance Localization: Surface area of238,400 km² Population:21,5 million people Median age:40 years old Negative population growth
  4. 4. Romania at a glance GDP: 131,5 billion euros Unemployment rate: 7% Membership of Europe since the 1st january 2007 Adoption of the European currency planned for the 1st January 2015 74% of the Romania’s foreign trade was with the European Union
  5. 5. Bucarest
  6. 6. Monuments
  7. 7. Black sea coast and nature
  8. 8. Tourism sector : report Since the 90s econimic, social an political context hasn’t contributed to the development of Romanian tourism  Chaotic privatisation process : no attractive for foreign investors  No real investment has been made  Difficulties to get a visa for Romanians to go abroad Many citizens went to work in European countries( Spain – Italy):  A new kind of tourism emerged: work migrations and diaspora Main tourist destinations for Romanians:Hungary, Austria, Greece, Bulgaria ( geographic promiximity)
  9. 9. Tourism sector : report In 2009, the Romanian tourism industry faced a decrease of 16,40%( foreign and Romanians tourists combined) Why ?  High prices  Low quality services  Lack of all inclusive offers  Low income of the most important part of the population  Non existent entertainment opportunities Strategies of goverment to improve the competiveness of Romanian tourism before Calyspo  Developpement of Spa tourism, eco tourism, mountain tourism, cultural tourism and social tourism  New offers of tourism depend on the target group  Early booking offer in 2010 ( 1st February – 31 March)  Various discount for young people  Massive investments expected to facilitate the accessibility of disabled adults  Social programs for every kind of people
  10. 10. Tourism sector : report National strategy for sustainable tourism  Investors can benefit from European funds  Development of two labels:  European environmental label (by the Ministry of Environment)  Ecotourism certification system ( Association of Ecotourism) Examples of ecotourism  Guide for Eco  Blue Flag
  11. 11. Social tourism Big Romanian interest for social tourism issues in collaboration with other european countries Social tourism programs are particulary focused on the kind of population who lacks financial ressources Persons aged 65 • retired people = retired peopleDivision of target groups and above living with social insurance and Retired people monthly average income= 150 € 17% + retired peasants 30% Young people 20- • Families receive social support 30 from national social insurance 4% 31% Famililies in social funds 18% difficulties •Disabled adults receive a Disabled adults monthly pension of 60 €
  12. 12. Social tourism The different social tourism programs launched by the government :  Thefree spa treatment vouchers for retired people and disabled adults  The « youth camp»  TheRomanian holiday tourism voucher mechanism  The national off-season tourism program
  13. 13. Spa social tourism program For who ?  Retired people and disabled adults Program description  Distribution of free vouchers and subsidized vouchers  Vouchers can be used in spa locations managed by the national pension and in private spa location ( national tender every year)  18 days with breakfast, lunch and dinner + 2 spa treatments per day  Off season ( 1 sept – 30 may) is more subsidized Program supported by the the Ministry of Labour, Family and Social Affairs  The national pension and other social insurance rights  The national authority for Disabled people ( ANPH)
  14. 14. Spa social tourism programs Limits of this program  Beneficiairieshave discreased from 2003 until 2006 ( vouchers quickly running out)  Reasons of Non participation :  Low income ( Extreme poverty means survival)  No much free time  Look after grandchildren and take care of housework  No choice of spa resort destination  Equipments are not adapted to disabled adults  Lack of trained staff, information, transport subsidies  Health problems
  15. 15. The youth camps For who ?  Young people and students (18 – 30 years) Program description  One week  Holiday destination depends on the season: ski resort, black sea coast  Festival and cultural events tourism in priority  Bulgaria and Greece : low cost of all-inclusive offer 200- 250 euros for seven days  25 euro per day and 6 -18 euro per day in national youth camps Program organized by the Ministry of Education, Youth, Sport and Research
  16. 16. The youth camps Limits of this program Reasons of Non participation  Financialdifficulties, offers still are quite expensive for students  Summer jobs or part-time jobs  Not adapt to the University calendar  High unemployement rate for the 15-25 year group ( 21%)
  17. 17. The romanian holiday tourism voucher mechanism For who ?  Everybody, if the company (private firms) or public institutions participate Program description started in February 2009  Distribution of free vouchers by the company (average 400 €) to the employees ( 6300 people = 2,5 million Euro in 2009)  Fiscally deductible  For promoting internal tourism and fighting against the black or infomal tourism economy Program supported by:  The Ministry of Regional Development and Tourism and Committee for Tourism Development  The Travel agencies National Association ( ANAT)
  18. 18. The Romanian holiday tourism voucher mechanism Limits of this program  Reasons of Non participation  No specific support exists for families  Chronic illness  Not successful among private firms ( must have made profit during the preceeding fiscal year)  More followed by public administration, who bought vouchers for civil servants  Financial crisis in 2010  The holiday voucher system has not been well accepted by the travel agencies ( limitation of the commission)  Not avalaible to buy a trip outside of Romania
  19. 19. The national off-season tourism programs For who ?  Not for specific target group  But priority for people going on holiday without direct grants from the state Program description  Discounted off-season offers  Never been promoted abroad  « the spa decade and a week of recovery in spa », « sea side for all », « one week at the mountain or at the seaside », « one week in the countryside » Different programms have been organised by:  The Federation of Romanian tourism Employers (FPTR)  The national Association for Rural, Ecological and Cultural Tourims ( ANTREC)  The spa tourism employers Association  SIND Romanian inheritated from communist trade Union system  Calypso program
  20. 20. The national off-season tourism program Limits of this program  Reasons of Non participation  Families have no specific support  Prefer to go on holiday during the school holidays
  21. 21. Result of social tourism measures The government has limited financial funds to sustain social program Private operators can’t offer low prices Low profitable rate generated by these programs can’t allow investments to renovate facilities
  22. 22. The future of social tourism in Romania The government wants to continue these programs The goal is to attract foreign tourists to stimulate the development of specific facilities Romania needs help from Europe even if there is a difference between average income of the Romanians compared to most European countries ( Western European countries) France budget = 9 times that of Romania Public sector and NGOs want to study new social tourism products The off-season programs can be adapted to the Calypso programs : a web portal is created.
  23. 23. Thank you for your attention QUESTIONS ?