Smarter cities

Uploaded on

Palestra abordando o conceito de cidades inteligentes, apresentada na Semana de Engenharia da UEMG, em Monlevade, maio de 2011

Palestra abordando o conceito de cidades inteligentes, apresentada na Semana de Engenharia da UEMG, em Monlevade, maio de 2011

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Maio 2011Criando um planeta mais inteligente:As oportunidades para usarmos tecnologia de forma inovadora nosmegaeventos esportivos ! •Cezar Taurion •New Technologies Manager/Technical Evangelist © 2011 IBM Corporation •
  • 2. Histórico das Inovações Tecnológicas na IBM © 2011 IBM Corporation
  • 3. Quatro Centros Mundiais de Serviços da IBM, sendo um deles no Brasil IBM Hortolândia, SP IBM Hortolândia, SP IBM e Governo Federal anunciam centro de pesquisas no Brasil 08 de junho de 2010 – 19h22 Primeiro da América do Sul. China Tecnologias para tornar o Planeta Mais Inteligente. Sistemas humanos inteligentes para grandes eventos, Brasil como Copa 2014 e Olimpíadas 2016. India Sistemas inteligentes para automação de serviços. Argentina Sistemas inteligentes para descobertas de recursos naturais (petróleo e gás) e logística. © 2011 IBM Corporation
  • 4. P&D em Smarter Planet“Today, more than 25 percent of IBM Research’s work is onsmarter planet projects, and we are in the process of doublingthat to more than 50 percent, in areas such as mobile Web,nanotechnology, stream computing, analytics and cloud.”Annual R&D budget is about $6 billion2009 was 17th consecutive year with highest number ofpatents awarded (70% on software and services)Intellectual Property income of $1 B annually(IBM 2009 Annual report) © 2011 IBM Corporation
  • 5. O que está no forno hoje? © 2011 IBM Corporation
  • 6. A smarter planet …..Why now ?6 IM AR
  • 7. Nos EUA uma cenoura viaja 1.600 milhas, uma batata 1.200 milhas para sair do produtor e chegar ao consumidor7 IM AR
  • 8. 8 IM AR
  • 9. In 2001, there were 60 million transistors for every human on the planet ... … by 2011 there will be +1 billion transistors per human… … each costing 1/10 millionth of a cent.9 IM AR
  • 10. Building a smarter world:Chips in everything10 IM AR
  • 11. Sometimes in ways we can’t even see or imagine…Just think about what is happening with the products we rely on 11 IM AR
  • 12. In 2005 there were 1.3 billion RFID tags in circulation… … by 2011 there will be 33 billion.12 IM AR
  • 13. RFID pode afetar toda a cadeia de valor, da fabricação até a gôndola13 IM AR
  • 14. Mantendo seu paciente sobre total supervisão por meio de sinaiseletrônicos – no hospital Pulseira daIdentificação Sensores instalados estrategicamente enviam os sinais captados das etiquetas para o sistema central. As informações sobre o rastreamento estão disponíveis nos mais diversos equipamentos em uso no hospital, inclusives em PDAs e telefone celular. A etiqueta eletrônica presa ao equipamento ou ao braço do paciente, emite um sinal único14 IM AR
  • 15. Example: Underground MineUnderground Mine (Room & Pillar or Stope)Objectives:• Monitor the location of staff throughout the mine.• Optimise traffic flow and improve safety along the decline• Ensure compliance with evacuation and safety policies.• Accuracy based around major “zones” within the mine, and proximity detection. RFID Technology - UWB Tags (200 tags) Receivers (20)15 IM AR
  • 16. By 2011, the world will be 10 times more instrumented then it was in 2006. Internetconnected devices will leap from 500M to 1 Trillion 1,800 10x 1,600 growth in five years 1,400 1,200 RFID, Exabytes 1,000 Digital TV, MP3 players, 800 Digital cameras, Camera phones, VoIP, 600 Medical imaging, Laptops, smart meters, multi-player games, 400 Satellite images, GPS, ATMs, Scanners, Sensors, Digital radio, DLP theaters, Telematics, 200 Peer-to-peer, Email, Instant messaging, Videoconferencing, CAD/CAM, Toys, Industrial machines, Security systems, Appliances 0 2005 2006 2007 2008 2009 2010 2011 16 IM AR
  • 17. Building a smarter world:Internet – connecting everything17 IM AR
  • 18. Internet Matters: The Net’s sweeping impact on growth, jobsand prosperityMcKinsey Global Institute • 2 billion Internet users worldwide • Internet acoounts for 3,4% of GDP in 13 countries we looked at • 21% of GDP growth in the last 5 years in mature countries • 2.6 jobs created for 1 job lost • 75% of Internet impact arises from traditional industries • 10% increase in productivity for small and medium businesses • SMB heavily using Web technologies grow and export 2x as much as others18 IM AR
  • 19. 19 IM AR
  • 20. Crescimento das Redes Sociais % of Time Spent, Worldwide Social Networks Facebook, YouTube Informational / Services Yahoo, MSN, Google Yahoo MSN Google YouTube Facebook20 IM AR
  • 21. 21 IM AR
  • 22. 22 IM AR
  • 23. 23 IM AR
  • 24. So what is a smarter planet ? + + = A smarter planet: Is about thinking and acting in new ways to make our systems more efficient, productive and responsive. BUT What does that mean ?24 IM AR
  • 25. In order to understand a new way of thinking…Let’s start with a simple problem…..I need to park my car …I need tofind a parking space…..NOW !It is a VERY simple problem…until you can’t find one.You know there must be one nearby but how do you find it, youare even ‘happy’ to pay for one………. Just where is it ?Meanwhile……. in a street near you, there is an empty parkingmeter space …not earning any money. If only it could tellsomeone.25 IM AR
  • 26. We need a new form of ‘parking’ intelligence: I need to make I need a money. How do I parking space. tell someone I Now have a parking space ? Now26 IM AR
  • 27. In a smart world:What do we need to create a new form of parking intelligence ? We need • Intelligent Sensors • Telecommunication • Coordination / Intelligence • Finance • Public Interaction • Navigation capabilities • Local Government involvement • Control and Policing • Benefits • Green • Improved revenues • Less congestion • More efficient use of resources • Improved security • Better revenues for shops • ………27 IM AR
  • 28. Building a smarter world:Intelligent Sensors We need … Sensors that can recognise if a car is parked in the bay. It needs to recognise which car it is = unique identifiers. It needs to be able to communicate, visually to the driver and electronically to the car and to the network. May or may not need payment methods A lot of this exists today…28 IM AR
  • 29. Building a smarter world:Telecommunication We need … Communication from the car looking for a space Communication from the empty parking bay Communication to the car navigation system Communication from the car, to the parking bay and on to the payment system. Some of this exists today…..29 IM AR
  • 30. Building a smarter world:Coordination and Intelligence We need … Coordination …. like a dating agency Knowledge of all available spaces Stock control – allocation of spaces Able to coordinate actions / processes Computers and services to put it together All of this exists today…..30 IM AR
  • 31. Building a smarter world:Finance We need … Ability to charge electronically Ability to vary charges by time / usage Create monthly statements Interact with the public Funding to make it happen All of this exists today…..31 IM AR
  • 32. Building a smarter world:Navigation We need … Ability to detect where in the city the car is Ability to direct to the nearest empty parking bay Ability to assign / reserve a parking space Interact with the public Most of this exists today…..32 IM AR
  • 33. Building a smarter world:Legislation / Local Government We need … Ability to control where parking is allowed Ability to change current legislation Ability to potentially reserve / pre allocate space Interact with the public All of this could happen today…..33 IM AR
  • 34. Building a smarter world:Control and Policing We need … Ability to enforce parking legislation Remote sensing of violations Intelligence built in to the system Interact with the public All of this could happen today…..34 IM AR
  • 35. Building a smarter world:We need benefits that are far reaching • To the general public • Less congestion / pollution / Green • To the local economy • Less congestion / time saved / convenience • Better revenues • To local government • Less congestion / road utilisation / parking space utilisation • Increased parking revenues • To the companies involved / operating the scheme • New revenue streams • Ability to easily replicate • To Companies • New revenue streams and profit35 • Ability to easily replicate IM AR
  • 36. What else do we need to create a smarter planet ? + + = A smarter planet: Also requires imagination and foresight. A smarter planet will be conceived and built by creative thinking using world class technology and systems36 IM AR
  • 37. Diferentes visões de uma mesma situação Diversity works!37 IM AR
  • 38. Innovation takes Courage “If Id asked my customers what they wanted, theyd have said a faster horse. ” – Henry Ford38 IM AR
  • 39. Innovation takes Courage39 IM AR
  • 40. Em 2007, pela primeira vez na história, a maioria da população domundo – 3.3 bilhões de pessoas – viviam em cidades. Em 2050,cerca de 70% da população global (6.4 bilhões de pessoas) estarãovivendo nos centros urbanos40 IM AR
  • 41. The city is a microcosm of the major challenges andopportunities facing the planet today—intensified andaccelerated. Here, allman-made systems come together and interact with oneanother. Government Services Public Safety Transportation Energy and Education Utilities Telecommunications Healthcare4141 IM AR
  • 42. Smarter cities are working to infuse intelligence into eachof their core systems. Government Services Public Safety Transportation Education Energy and Utilities Telecommunications Healthcare4242 IM AR
  • 43. ED. 612 06/02/201043 IM AR
  • 44. 44 IM AR
  • 45. Stockholm Congestion Charging Program IBM was prime contractor for end- to-end solution, integrating 18 partners - 21% % -9 Complex solution deployed in 13 months with a fixed launch date - 19% under significant public scrutiny - 26% Outcome – Exceeded all expectations - 22% 25% reduction in traffic volume, removing 100,000 peak hour vehicles Increase of 40,000 mass transit users per day, bus schedule speed Trial period Jan 2006 – July 2006 Referendum September 2006 improvements Decision made to make scheme permanent Over $120 million net revenue per Re-started August 2007 annum Public Opinion – increasingly positive,45 media, individuals and businesses IM AR
  • 46. How Does the Stockholm System Work?Call-center operationsmanaged by IBM 2 IBM has designed,Information is matched withregistered vehicle. Vehicle built, implemented,owner has five days to pay integrated and runs the congestion The gateway registers the vehicle charging system A Way of payment ABC 123 3 • Transponder/direct debit • License Plate/direct debit • Internet 1 B Picture is taken of the • Contact Center vehicle’s license plate. • 7-eleven/ Pressbyrån 46 IM AR
  • 47. Ferramenta de Previsão de Tráfego (TPT): Singapura ► Problema: "em tempo real" é tarde demais ► Inovação da IBM: prever o futuro Pouco uso automatizado é feito dos gigabytes de dados de trânsito O TPT da IBM oferece uma camada de inteligência usando dados de em tempo real hoje; freqüentemente, quando são recebidos, eles não sensores em algoritmos sofisticados que criam conhecimentos são mais representativos do trânsito real relevantes a partir dos dados brutos preto = real azul = previsão vermelho = incidente volume O TPT prevê com precisão as condições de trânsito futuras tempo Áreas de Uso:; cronometragem de semáforos, informações para o sistema de avisos ao usuário, planejamento & recomendação de rotas, tarifação dinâmica, etc.47 IM AR
  • 48. Visão de um Tráfego mais Inteligente Gestão de Incidentes HelpDesk Portal Celular SMS Policia Médicos Bombeiro … Serviços ao Usuário Radio e TV Navegador … Gestão tráfego Informações Tráfego Centro de Controle Gestão de Emergências Comandos Tráfego Sinais Gestão de Informações de Tráfego Predição Ônibus Semáforo Trens Velocidade Sinalização … Regras Negócio Sistemas de Tomada Decisão 60 Eventos tráfego Padrões Estratégia de Otimização de Tráfego Sistema Gestão Planejamento Dados Veículo Identificação Veículos e Segurança Transporte Tráfego Microonda Câmera Loop Telemetrica … Analysis Data48 IM AR
  • 49. Smarter public safety: Example of transformationsThe NYPD Crime Information Warehouse The City of Madrid has developed a newgives officers mobile access to more than 120 Emergency Response Center, whichmillion criminal complaints, arrests and 911 aggregates emergency call data and instantlyrecords, as well as 5 million criminal records, alerts the proper authorities, including police,parole files and photographs—resulting in a ambulance services and the fire brigade. The27% reduction in crime. city has experienced a 25% reduction in response time as a result of the implementation.4949 IM AR
  • 50. Smart Vision Suite in action at San Pietro station Rome Instant alert for the person crossing the rail road Live view showing a person crossing the rail road50 IM AR
  • 51. Smart Vision Suite in action at San Pietro station Rome Instant alert captured for objects left on the platform and station entrance51 IM AR
  • 52. Aeroporto no Oriente Médio Monitoração do tráfego de bagagens Sistema aprende o comportamento normal dos objetos no video e gera alertas sobre divergências tais como uma pessoa subindo na esteira ou colocando uma bagagem na esteira a partir de um local não esperado Porto de Tampa Identificação de Trafégo anormal na área do Porto Naves em velocidades, tamanhos ou trajetórias incomuns geram alertas para o pessoal de segurança mesmo em condições noturnas ou adversas52 IM AR
  • 53. Smarter energy and utilities: Examples of transformationsCenterPoint Energy in Houston is installing DONG Energy in Denmark installedover 2 million smart meters and in some monitoring devices across their distributioncases an energy controller for household network. The increased insight into the grid’sdevices. Homeowners will be able to access performance will potentially lessen outagetheir usage information in home displays or times by up to 50% and reduce maintenanceon a personal website to make smarter investments by up to 90%.consumption decisions.5353 IM AR
  • 54. Smart Grid representa a principal transformação na indústria de energia, em busca de um mundo mais interconectado, eficiente e inteligente54 IM AR
  • 55. A indústria de energia está em meio a uma transformaçãofundamental de tecnologia, processos e modelo de negócios namedida em que acelera a digitalização das redes elétricasmundiais Produz Distribui ConsomeTradicional55 IM AR
  • 56. A indústria de energia está em meio a uma transformaçãofundamental de tecnologia, processos e modelo de negócios namedida em que acelera a digitalização das redes elétricasmundiais Produz Distribui ConsomeTradicional Produz Distribui Consome Tranformado56 IM AR
  • 57. What are smarter buildings?Smarter Buildings are well managed integrated physical and digital infrastructuresthat provide optimal occupancy services in a reliable, cost effective, and sustainablemanner. Smarter Buildings… Are more cost effective by reducing energy and operating costs. Use active and designed-in techniques to achieve efficiency and environmental responsibility. Have the ability to interact with occupants inside them as well as the environment around them. Maintain a safer and more secure workplace. Communicate in real-time to supporting infrastructure ( i.e. smart grid, broadband, etc.). 57 IM AR
  • 58. The need for progress is clear.42 percent 2025 8 out of 10Worldwide, buildings By 2025, buildings will All other things being equal,consume 42% of all be the largest emitters 8 out of 10 employeeselectricity —more than of greenhouse gasses would prefer to work in aany other asset. on our planet. “green building”.1/2 30 percent 59 Buildings lose as Energy costs alone Regions worldwide with much as 1/2 of the represent about 30% pending or approved carbon water that flows into of an office building’s reduction mandates that them. total operating costs. effect buildings.58 IM AR
  • 59. The benefits are real. 40% 30% 91% Up to 18% savings less water occupancy rate productivity Smarter buildings Also save up to LEED and Energy A variety of studies can reduce energy 30% of water Star green buildings have demonstrated usage by 40% and usage along with have consistently productivity benefits in reduce building lower energy costs higher occupancy commercial settings. maintenance cost resulting from rates with reduced Office worker 10-30%. reductions in the churn, quicker lease productivity increased amount of energy up, and higher re-up up to 18% on average used to pump and rates. in smarter buildings. heat water. 59 IM AR
  • 60. How does a building become smart? Portfolio Portfolio Water Energy Elevators Estates Mgmt Estates Mgmt Smart Meters, Smart Meters, Maintenance, Use / Flow Sensing Demand response Performance Weather Weather Current Current Asset Mgmt Asset Mgmt Fire Predictions Predictions Lifecycle Lifecycle Functionality checks, HVAC Detector service Fans, Variable Air Energy Use Energy Use Passive/Active Volume, Air Quality Emergency Emergency Passive/Active Services Services Alerts, Actions Alerts, Actions Analytics and OptimizationBuilding ServicesBuilding Services External Integration Maintenance Maintenance Utilities Utilities Occupancy Occupancy Demand Mgmt, Demand Mgmt, Space Mgmt Space Mgmt Cost Control Cost ControlTenant ServicesTenant Services Help Desk Help Desk Lighting Community Community Occupancy Services Services Waste Mgmt Waste Mgmt Access/Security Sensing Transportation, Transportation,Trash/Water/RecycleTrash/Water/Recycle Badge in, Traffic, Events Traffic, Events Cameras, Integration 24/7 Monitoring Perimeter, Doors, Compliance Compliance Condition Monitoring, Floors, Occupancy CommercialEnvironmental reports Parking Lot Utilization CommercialEnvironmental reports Potential Potential Voice/Video/Data Advertisement AdvertisementIndustry Specific Industry Specific Hospital, hotel, etc. Hospital, hotel, etc. Integrated Building & Communications Services60 IM AR
  • 61. What does it mean to be a Smarter Building?The interconnection of physical assets and information technology can optimize efficiency,production and consumption in many types of buildings. Smarter Hotel Smarter Airport Integration of all the guest subsystems of hotel that Provides efficient passenger and cargo services, welcome guest according to their preferences and climate control, wi-fi access, track maintenance tasks adds to convenience during stay. and help achieve security and safety compliance Smarter Hospital Smarter Government Building Sensor instrumentation used in real-time for asset Utilize fully serviced office hubs and mobility tools to location and patient location. Automated workflows improve public services. Match occupancy levels with such as medical equipment maintenance and portfolio wide estates data to optimize building patient care management. utilization.61 IM AR
  • 62. Smarter government services: Example of transformationsCity of Albuquerque introduced a The Cheshire County Council achieved aperformance management system that 20% reduction in time and cost required toreduces manual data collection from perform in-home senior visits, improving thedisparate sources while enabling actionable, ability to proactively manage the course oftimely information for citizens, emergency health and social care for senior citizens.personnel and others—realizing an initial costsavings of almost 2,000% ROI.6262 IM AR
  • 63. 63 IM AR
  • 64. Building a smarter planet The key precondition for REAL CHANGE now exists. A period of discontinuity is a period of OPPORTUNITY for those with courage and vision. There will be WINNERS, and there will be losers. What will you do?6464 IM AR
  • 65. Temos que olhar os desafios de uma forma inovadora,para que possamos imaginar, empreender e construir um planeta e cidades mais inteligentes.65 IM AR
  • 66. "We cant solve problems using the same kind of thinking we used when we created them.“ — Albert Einstein66 IM AR © 2010 IBM Corporation
  • 67. Anatomy of CityOne Game Play Game presents holistic view on industry challenges and in business terms. Players learn about viable solutions and make decisions on how to make smart investments with given budget. Task 1: Choose City and name it. Task 2: Receive challenge & view video to gather insight. Review budget, assess industry progress, and gather feedback from advisor & citizen. Task 3: Research technical tree & game library. Decide on investments. Invest wisely in technical infrastructure. Task 4: Show results on leaderboard with rankings to compete on a per City/Industry basis. Post awards to Facebook and Twitter. Access library of IBM assets and resources. Game play: 20 mins-2 hr67 IM AR15 © 2010 IBM Corporation
  • 68. Copa FIFA 2014 Evento mais midiático do planeta . Audiência acumulada em 26 bilhões de pessoas . 400 milhões de espectadores por jogo . Mais de 700 milhões assistiram à final entre Espanha e Holanda . Publico adicional assistindo via Internet e celulares com TV . registrou 355.000 pessoas/minuto, recorde de audiência em streaming video68 IM AR
  • 69. Que investimentos serão necessários?69 IM AR
  • 70. Copa 2014: Oportunidades e Desafios Legado • Pós-megaeventos • Cidades em 2024 Estádios • Caderno de encargos FIFA • Elefantes-brancos? Elefantes- Turismo • Fonte de renda inesgotável • Exemplo clássico: Barcelona Infraestrutura • Do país e das cidades Sustentabilidade • Transporte & Mobilidade, Energia, • Projeto realmente Saúde, Segurança sustentáveis. • Chance de tornar o Brasil referência mundial Comércio Comé • Boom no varejo. • Shoppings, bares, restaurantes.70 IM AR
  • 71. A Copa de 2014 impactará diretamente R$ 47 bi (0,26% do PIB médio) na economia de 2010 a 2014. No total serão R$ 183 bilhões, sendo R$ 135,7 bi indiretos.71 IM AR
  • 72. GDP Growth The direct + indirect investments from the games will heat the Brazilian economy, increasing the # of jobs, tourists, GDP growth… GDP Growth Forecast w/o the games GDP Growth Forecast with the games Pre-Games Phase Games Phase Post-Games Phase 5,7%6% 5,2% 5,1%5% 4,2% 4,4% 4,4% 4,5% 4,4% 4,3% 4,3% 4,8% 4,1%4% 4,0% 4,0% 4,1% 3,8% 3,9% 3,9% 3,5% 3,6%3% Global Financial Tourism2% New Jobs Crisis Impact Together, World Cup and World Cup and Olympics will bring 880k Olympics will add 5.7M foreign tourists and 2.8M1% of new jobs in the local tourists which will Brazilian economy expend ~U$16B -0,3%0% 2007 2008 2009 2010* 2011* 2012* 2013* 2014* 2015* 2016* 2017* 2018*-1% 72 IM AR 72
  • 73. Parte dos benefícios são tangíveis e podem ser concretamentemensurados Benefícios Benefícios Benefícios econômicos intangiveis Impacto indireto Impacto direto (efeito da recirculação de $$ na economia) Copa do Mundo (infra, transportes...) Outros impactos73 IM AR
  • 74. …as the events approaches, the investments will boost the economy and impact many industries in different ways…By Industry Investments Investments High Low Impact Medium Impact High Impact Construction & all the High Impact Industries Investments from the Government in ecosystem Construction & All the ecosystem includes: Basic Sanitation, Clean Energy, among Construction and Engineering, Construction other projects to be ready for the events Material, Metals & Mining, Chemical, Motor & Travel and Machinery Equipment: High investments in Transportation construction projects (stadium, airports, harbors, Insurance bus station, subway, bus rapid transit, Olympic High number of new jobs/tourists will increase village, hotels, among others). the population expenses/consumption Utilities Banking Travel and Transportation: Brazil increased its global recognition after being selected to host Media & the events. All the segments related to tourism Investments from the Government to be Telecom will be highly impacted. Entertainment Services ready for the events Industry Banking: Increase the financing to accomplish the projects (i.e. BNDES), increase the Retail & international investments in the Brazilian market. Health Increase in the number of employment will Wholesale Automotive consequently increase the number of checking IT Industry accounts. Aerospace Education Insurance: Insurance policies will be mandatory Increase in the airplane/helicopter in the construction phase and to carry out the acquisition to support the events demand Labor capacity, inclusion of english events. classes in the public school CPG Media & Entertainment: Increase in Marketing and Advertising investments by the government and private companies. Broadcast/transmission of the events. Oil & Gas Services Industry: Categories related to tourism such as catering services, tourism guide among others will be highly impacted. Demand for fuel (cars, airplanes) will Automotive: Investments from taxi drivers, increase renting car companies, bus companies, commercial vans and logistic companies to support the events will boost the industry. Low High Impact74 IM AR74
  • 75. 75 IM AR
  • 76. London 2012 - the reality Europe’s largest regeneration project £9.32 billion in facilities and regeneration projects A 16,000 capacity Olympic Village transformed into homes after the Games An Olympic venue in Herts.76 IM AR
  • 77. A realização da Copa em 2014 e das Olimpiadas em 2016 representam um marco para o país, com uma vasta gama de desafios e oportunidades. Oportunidade única, proporcionada não somente pelas centenas de milhares de pessoas que vem ao Brasil, mas pelos bilhões que nos assistem pela TV e Internet.77 IM AR
  • 78. Mais que construir estádios, o desafio é deixar um legado social, econômico e ambiental, que por sua importância superará em muito as metas esportivas do evento em si.78 IM AR
  • 79. 79 IM AR
  • 80. 80 IM AR
  • 81. Cezar Taurion Obrigado pela Atenção81 IM AR