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Consumerizacao e BYOD: grande desafio para TI
 

Consumerizacao e BYOD: grande desafio para TI

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O fenômeno da consumerização e a politica de BYOD traz beneficos significativos para as empresas, mas cria um grande desafio para TI. A resposta não é impedir nem deixar correr solto, mas mudar o ...

O fenômeno da consumerização e a politica de BYOD traz beneficos significativos para as empresas, mas cria um grande desafio para TI. A resposta não é impedir nem deixar correr solto, mas mudar o mind-set de TI.

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    Consumerizacao e BYOD: grande desafio para TI Consumerizacao e BYOD: grande desafio para TI Presentation Transcript

    • Cezar Taurion Executivo de Novas Tecnologias/Technical EvangelistConsumerização e BYODComo enfrentar esta mudança de paradigma em TI IM AR © 2012 IBM Corporation
    • Vivemos uma rápida evolução da internet2 IM AR © 2012 IBM Corporation
    • IM AR © 2012 IBM Corporation
    • 4 © 2012 IBM Corporation
    • The Mobile Computing gold rush is in full swing. The “train hasleft the station”Evidence of Market Growth “Global mobile subscriptions will reach over six billion by the end of this year and the Asia-Pacific region will account for more than half of the worldwide figure in 2011” – ABI Research “In 2012, mobile workers and consumers will embrace tablets, mobile content, mobile video and personal cloud services at unprecedented levels..” – Yankee Group “By 2015, more U.S. Internet users will access the Internet through mobile devices than through PCs” – IDC “Demand for tablets in Asia-Pacific will increase by 95 percent in 2012, outstripping equivalent shipments in North America or Europe.” – Gartner “Between 2010 and 2015, the global installed base of smartphones will increase at a compound annual growth rate (CAGR) of 33 percent. The tablet market will move even faster, achieving a CAGR of 81 percent during the same period. Along with this incredible explosion of devices, network capacity, applications, video, mobile transactions and M2M deployments will grow to match global demand” – Yankee Group5 IM AR © 2012 IBM Corporation
    • Mobile innovation is slated to be the next big wave in computing IM AR © 2012 IBM Corporation
    • Consumerization of IT – New paradigm Company acquisition User acquisition © 2012 IBM Corporation
    • Consumerization of IT – Trend Overview “Consumerization … describes the trend for new information technology to emerge first in the consumer market and then spread into business organizations, resulting in the convergence of the IT and consumer electronics industries, and a shift in IT innovation from large businesses to the home” – Wikipedia Drivers • consumer mobile computing • consumer social media • remote and mobile workforce • rise of corporate social business Challenges • CIOs must be flexible and provide new ways for employees to access corporate applications from their own personal devices. • Have to support different devices, platforms, carriers and countries • Secure access to corporate data Implications • IT departments have to accommodate more and more demands placed upon their services while keeping corporate systems secure • The line between business and person continues to blur • Consumerization is a major, transformational trend with significant impact on business processes business and IT services market “By 2016, more than 900 million tablets will be in the hands of users. As more consumers buy them, they then tend to bring them to the workplace and use them for their jobs – often led by executives” – Gartner 8 IM AR © 2012 IBM Corporation
    • O fenômeno da consumerização It’s more than “Bring Your Own Device” “The consumerization of IT—the influence that personal devices, the app store paradigm, gaming, social tools and more have on the expectations of employees and customers for workplace tools and innovation—is on a trajectory of blazing growth.” – IDG Press Release “Employees are behaving more like consumers, demanding a wider choice of devices, exploiting consumer devices and applications from app stores, and adopting new strategies such as “bring your own” IT. As a result, the distinctions between a persons role as an employee and as a consumer are more blurred than ever. ” – Gartner “You can blame the iPhone, Salesforce.com, and Facebook, but the truth is that business itself has driven the shift to employee-directed tech” – InfoWorld9 IM AR © 2012 IBM Corporation
    • The Consumerization trend is disruptive for IT departments, causing them to haveto respond with new strategies to meet demand Challenges “Consumerization is now the primary driver of the mobile universe, and CIOs must be ready to embrace a range of more-flexible approaches to their mobile strategy” – Gartner “CIOs globally are faced with the unprecedented challenge of an explosion of popular devices and applications in their enterprises that they are struggling to control from a technological, policy, and cultural perspective” – IDC “Security Minefield: Bring Your Own Device Will Bedevil IT Security in 2012” – CIO.com 10 IM AR © 2012 IBM Corporation
    • Explosão da Mobilidade no ambiente corporativo “By 2013, mobile phones will overtake PCs as the most common Web access device worldwide” Source: Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond Researchers reported that time spent on apps began to outpace time spent on the desktop or mobile Web BY 2015 mobile application development projects targeting smartphones/tablets will outnumber native PC projects by a ratio of 4-1 The market for mobile application development services, which includes things like app creation, management, distribution and extension will grow to US$ 100 billion by 2015.11 IM AR © 2012 IBM Corporation
    • While mobile apps initially had a consumer focus, with wide adoptionof mobile devices by enterprises, enterprise mobility has gainedprominence • One in five phones sold is a smart phone. Businesses are connecting with employees and customers • 43% of businesses report plans to incorporate more mobility in the future • iPhone is being deployed or tested at 80% of Fortune 500 companies • iPad is being deployed or used in 65% of Fortune 500 companies 1.2B corporate workers will be using mobile technology 34.9% of the workforce consuming information through smartphones and tablets 60-65% of companies mobilizing supply chain processes 75% of business decision makers agree mobility is key to success Excerpts from SAP Sapphire 2011 event IM AR © 2012 IBM Corporation
    • Mobile Computing vai impactar processos de negócio, demandandonovas aplicações específicas para explorar a potencialidade dossmartphones/tabletsNew Strategies / Solutions Needed “Second generation mobile strategies differ considerably from those of the first generation. They must be multichannel, part of your holistic digital strategy, and include innovative mobile-only capabilities.” – Gartner “Mobile business is the number one IT issue pre-occupying the minds of IT professionals in Asia/Pacific, according to IDCs CIO Innovation Survey 2011. ” – IDC “By 2015, mobile Web technologies will have advanced sufficiently, so that half the applications that would be written as native apps in 2011 will instead be delivered as Web apps. ” – Gartner IBM 2011 Tech Trends Report 13 IM AR © 2012 IBM Corporation
    • Mobility looks to be the next competitive frontier for technologyMobility by Industry Percent of respondents who identify as a market leader 14 IM AR Source: Gartner- The 2012 CIO Agenda, February 2012 © 2012 IBM Corporation
    • Firms cite increased worker productivity as a top benefit of mobility IM AR © 2012 IBM Corporation
    • Mobility is top priority for CIOs with budget expected to increase IM AR © 2012 IBM Corporation
    • To leverage mobile technology benefits, 51% of organizations that havealready invested in mobile technology are planning to invest morePlanned Investments 6.3% We plan to invest more in mobile technologies in the next 12-18 months (51.4%) 15.3% We plan to invest the same in mobile technologies in the next 12-18 months (27.0%) 51.4% We plan to invest less in mobile technologies in the next 12-18 months (15.3%) 27.0% Don’t Know (6.3%)17 IM AR Source: IDC- The State of Mobile Enterprise Software in 2011, September 2011 © 2012 IBM Corporation
    • Disrupção à frente! Fases da Inter net Internet Web 2.0 Web Mobi 3 . 0 (C lo le, Socia ud, l) 1964 1981 1994 2003 2008 2012 2020-2 s, tphone Evolução das s (Smar obile Device plataformas M , etc) computacionais Tablets Ser ver /PC Client Volume de ame Mainfr dados coletados e armazenados18 IM AR © 2012 IBM Corporation
    • Case study: IBM IM AR © 2012 IBM Corporation
    • BYOD: Lessons Learned Deciding on a BYOD strategy: A new contract between IT and users (risk and responsibility, funding and reimbursement) Create a BYOD policy developed in conjunction with legal and HR Create guidelines on who is eligible or not: grouping employees and defining support and access for each Adjustments to service levels Service desk training Employee education List of acceptable devices Costs to consider (new technologies, international usage fees, taxation…) Structured approach to planning, piloting, executing and reviewing BYOD plans Proof of concept before implementation IM AR © 2012 IBM Corporation
    • BYOD: Lessons Learned Deciding on a BYOD strategy: A new contract between IT and users (risk and responsibility, funding and reimbursement) Create a BYOD policy developed in conjunction with legal and HR Create guidelines on who is eligible or not: grouping employees and defining support and access for each Adjustments to service levels Service desk training Employee education List of acceptable devices Costs to consider (new technologies, international usage fees, taxation…) Structured approach to planning, piloting, executing and reviewing BYOD plans Proof of concept before implementation IM AR © 2012 IBM Corporation
    • BYOD: Lessons Learned Deciding on a BYOD strategy: A new contract between IT and users (risk and responsibility, funding and reimbursement) Create a BYOD policy developed in conjunction with legal and HR Create guidelines on who is eligible or not: grouping employees and defining support and access for each Adjustments to service levels Service desk training Employee education List of acceptable devices Costs to consider (new technologies, international usage fees, taxation…) Structured approach to planning, piloting, executing and reviewing BYOD plans Proof of concept before implementation IM AR © 2012 IBM Corporation
    • BYOD: Lessons Learned Deciding on a BYOD strategy: A new contract between IT and users (risk and responsibility, funding and reimbursement) Create a BYOD policy developed in conjunction with legal and HR Create guidelines on who is eligible or not: grouping employees and defining support and access for each Adjustments to service levels Service desk training Employee education List of acceptable devices Costs to consider (new technologies, international usage fees, taxation…) Structured approach to planning, piloting, executing and reviewing BYOD plans Proof of concept before implementation IM AR © 2012 IBM Corporation
    • BYOD: Lessons Learned Deciding on a BYOD strategy: A new contract between IT and users (risk and responsibility, funding and reimbursement) Create a BYOD policy developed in conjunction with legal and HR Create guidelines on who is eligible or not: grouping employees and defining support and access for each Adjustments to service levels Service desk training Employee education List of acceptable devices Costs to consider (new technologies, international usage fees, taxation…) Structured approach to planning, piloting, executing and reviewing BYOD plans Proof of concept before implementation IM AR © 2012 IBM Corporation
    • BYOD: Lessons Learned Deciding on a BYOD strategy: A new contract between IT and users (risk and responsibility, funding and reimbursement) Create a BYOD policy developed in conjunction with legal and HR Create guidelines on who is eligible or not: grouping employees and defining support and access for each Adjustments to service levels Service desk training Employee education List of acceptable devices Costs to consider (new technologies, international usage fees, taxation…) Structured approach to planning, piloting, executing and reviewing BYOD plans Proof of concept before implementation IM AR © 2012 IBM Corporation
    • BYOD: Lessons Learned Deciding on a BYOD strategy: A new contract between IT and users (risk and responsibility, funding and reimbursement) Create a BYOD policy developed in conjunction with legal and HR Create guidelines on who is eligible or not: grouping employees and defining support and access for each Adjustments to service levels Service desk training Employee education List of acceptable devices Costs to consider (new technologies, international usage fees, taxation…) Structured approach to planning, piloting, executing and reviewing BYOD plans Proof of concept before implementation IM AR © 2012 IBM Corporation
    • BYOD: new opportunities, news challenges IM AR © 2012 IBM Corporation
    • Mobile Enterprise Application Platforms (MEAPs) provide a unifiedenvironment to firms working with diverse mobile platforms • Gartners Rule of 3: Any organization that supports either 3 mobile apps, 3 mobile OS’s or is integrating at least 3 back-end data sources should deploy a MEAP • By 2012, 95% of organizations will choose a MEAP as their primary mobile development platform The Aberdeen Group has identified several mobility enablers that produce a best-in-class strategy at a lower TCO per mobile employee, all of which are offered by MEAP: • Support more than one mobile device type and mobile OS • Support in-house capacity for mobile app development and customization. • Centrally manage all mobile devices IM AR © 2012 IBM Corporation
    • IM AR © 2012 IBM Corporation
    • Cezar Taurion ctaurion@br.ibm.com www.ibm.com/developerworks/blogs/page/ctaurion @ctaurion Facebook, Linkedin, BranchOut Obrigado pela Atenção, 2012 IM AR © 2012 IBM Corporation