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Cloud Computing: usos e tendências


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Palestra sobre cloud computing, status e tendências. Apresentada no final de 2011, mas ainda bem atualizada.

Palestra sobre cloud computing, status e tendências. Apresentada no final de 2011, mas ainda bem atualizada.

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  • 1. Tendências de Cloud ComputingO futuro da Computação em Nuvem no Brasil Cezar Taurion Gerente de Novas Tecnologias/Technical Evangelist © Copyright International Business Machines Corporation 2011. All rights reserved.
  • 2. Todo mundo fala de cloud... IM AR © Copyright IBM Corporation 2011
  • 3. Gartner 2010 CIO review IM AR © Copyright IBM Corporation 2011
  • 4. The Hype Cycle for Cloud Computing, 2010 Source: “How Web and Cloud Computing Will Drive Your IT Strategies,” Gartner Webinar, Nov. 3, 2010 IM AR © Copyright IBM Corporation 2011
  • 5. Will cloud computing be “the most seismic disruption the ITindustry has ever seen”? The Jury’s Still Out ! Statement: Cloud computing will be the most seismic disruption the IT industry has ever seen Cloud is still fairly embryonic Therefore, some people have % Strongly agree 6 doubts, others much more Evangelists and believers bullish Agree 30 Continued debate on the long- Neither agree nor 30 The undecided term significance of cloud disagree But net net of discussions: Disagree 30 Cloud will be a “game Doubters and sceptics Strongly disagree 4 changer” Dont know / Not applicable 1 Source: UKI Web Suvey “The Wisdom of Clouds”, n=81 IM AR © Copyright IBM Corporation 2011
  • 6. A cloud computing primer – your 60 second guide A new model of IT Key ingredients: delivery and •elasticity Start consumption… …inspired by internet •PAYG services in the •on-demand self-service consumer space Analogies - electricity Evolutionary, not A “confluence of generation revolutionary – time technologies” – and The sharing, hosting, ASP virtualization, SOA, Model-T Ford multi-tennancy Variants – public, Get to Near-term adoption private, hybrid, know overstated, long-term community, ? the impact underestimated – Finish G-cloud add to Cloud all bets are off ! confusion stack IM AR © Copyright IBM Corporation 2011
  • 7. Cloud Service Types Source: “Government in the Cloud” Gartner Webinar, Sept. 8, 2010 IM AR © Copyright IBM Corporation 2011
  • 8. A range of deployment options Private Hybrid Public IT capabilities are provided Internal and external IT activities / “as a service,” over an service delivery functions are intranet, within the enterprise methods are provided “as a and behind the firewall integrated service,” over the Internet Enterprise Users Enterprise Enterprise Enterprise data center data center A B A B Private cloud Managed Hosted private Member cloud Public cloud private cloud cloud services servicesPrivate Third-party operated Third-party owned Mix of shared and Shared resourcesOn client premises Client owned and operated dedicated resources Elastic scalingClient runs/ manages Mission critical Standardization Shared facility and staff Pay as you go Packaged applications Centralization Virtual private network Public Internet Security (VPN) access High compliancy Internal network Subscription or Internal network membership based IM AR © Copyright IBM Corporation 2011
  • 9. Based on the utilization of public and private cloud across workloads,many large enterprise clients will develop a hybrid cloud strategy “Hybrids will dominate - clients need a strategy to target public and private offerings wisely, Play on both sides; connect them “ - IDC June 2010Source: IDC The Maturing Cloud- F. Gens June 20109 IM AR © Copyright IBM Corporation 2011
  • 10. Cloud Computing DefinitionCloud computing is a new consumptionand delivery model inspired by consumerinternet services and driven by client needs Usage Tracking Web 2.0Cloud computing has 5 key characteristics: End User Focused 1. “Always on” network access Service Virtualization 2. On-demand self-service Automation 3. Location independent resource pooling 4. Rapid elasticity – grow & shrink easily 5. Flexible pricing models Reduced … to free your budget for new investments and Virtualization Standardization Automation speed deployment of new Self Service costs capabilities. Increasing Increasing quality flexibility IM AR © Copyright IBM Corporation 2011
  • 11. Cloud computing holds the promise of reducing IT operating costs… whichmeans, clients can do more with less Reduced VIRTUALIZATION + STANDARDIZATION + AUTOMATION = costs Increasing Increasing quality flexibility ….leverages virtualization, standardization and automation to free up operational budget for new investment Capability From ToServer/Storage Utilization 10-20% Cloud is a synergistic fusion which 70-90% accelerates business value across a wide variety of domains. Self service None Unlimited Test Provisioning Weeks Minutes Change Management Months Days/Hours Release Management Weeks Minutes Metering/Billing Fixed cost model Granular Payback period for new Years Months services Legacy environments Cloud enabled enterprise IM AR © Copyright IBM Corporation 2011
  • 12. Business Case Results: IBM Technology Adopter’s Portal (IBM TAP) Without Cloud With Cloud IBM TAP is an ideal 100% New Liberated funding environment for private cloud Development for new development, implementation Software Costs trans-formation Strategic investment or Change By implementing virtualization direct saving Capacity and automated provisioning, Power Costs TAP was able to:Current Reduce from 488 servers to 55 IT Labor Costs Deployment (1x) Spend (Operations and Reduce from 15 admins to 2 Software Costs Maintenance) Reduce hardware, power, and Hardware, labor costs 83.8% Power Costs ( - 88.8%) labor & power Hardware Costs savings Clients who have already (annualized) Labor Costs ( - 80.7%) reduced annual adopted virtualization and cost of Hardware Costs operation automated provisioning will ( - 88.7%) by 83.8% see different results Note: 3-Year Depreciation Period with 10% Discount Rate IM AR © Copyright IBM Corporation 2011
  • 13. Case Study: Retail Bank Benefits Improved time to market, higher quality and reduced costs – with a payback period of 10 months Business Challenge Creating custom configurations reliably for Projected Business Case Results testing business applications was difficult Overall Savings: $2.2M and resource intensive. (over 3-year period) Solution Payback Period: 10 months Net Present Value (NPV): $1.5M Created a self-service, flexible and secure environment for use by internal Return On Investment (ROI): 435% developers and testers worldwide to develop, port, test and validate their software on standard systems and middleware. IM AR © Copyright IBM Corporation 2011
  • 14. Advanced cyber security Achieving new levelsand analytics capable of of situation awarenessprotecting sensitive data Real time processing of sensors,MOCA (Mission Oriented Cloud monitors and devicesArchitecture) provides a leap aheadin technology for Air Force network Enhanced security, policysituational awareness and cyber management and compliancedefense within a hardened cloud managementinfrastructure IM AR © Copyright IBM Corporation 2011
  • 15. Bechtel – Modernizing the Computing EnvironmentInfrastructure-to-applications overhaul of technology environment – green field approachObjective: provide secure, ubiquitous, simplified, rapidly deployable access to corporate and customer information for any user anywhere‘Consumerization of the computing environment’ – serving up in house applications on-demandApproach: compare Bechtel to 18 companies with infrastructure built in the Internet era – primarily consumer companies – study began in spring of 2006 Source: CIO Computing, November 2008 IM AR © Copyright IBM Corporation 2011
  • 16. Bechtel’s New BenchmarksCOMPANY TECHNOLOGY BENCHMARK WHAT BECHTEL LEARNED COMPANY BECHTEL Data Centers located where there is Wide-Area Network $10-$15 per megabit $500 per megabit already a lot of bandwidth lowers cost and bring data to the network 1 System 1 System Built whatever, whenever, wherever Servers Administrator per Administrator per business wanted. Google 20,000 servers 100 servers standardized server infrastructure Storage costs 15 Storage costs $3.75 Storage was cheap because storage Virtualization cents per gigabyte per gigabyte per was virtualized and more highly per month month utilized 230 Applications up 1 Application for 1 Converting 50 most heavily used to 5 versions each; million users. applications into single instance Applications Upgrades and Upgraded 4 times software as a service apps run from training were per year a Google like portal constant Source: CIO Computing, November 2008 IM AR © Copyright IBM Corporation 2011
  • 17. Bechtel – Project Services Network (PSN)Built three new standardized datacenters Using virtualization – 70% utilization Reduced physical datacenter space from 30,000 to couple thousand square feet 50% to 60% users on new environment with 10 times the capacity on the network Paid for by reallocation of budgets used for refresh and maintenanceTargeted 50 of most heavily used applications to convert and certify to be offered on internal cloud (through Internet-based portal technology)80% users not doing heavy transactions – looking for information – drove objective to create Google-like experience – smaller pieces of application available Rewriting some applications Transitioning legacy systems using virtual application server from Citrix Designing for highly virtualized environmentOne of biggest challenges is getting IT people to accept the changes Source: CIO Computing, November 2008 IM AR © Copyright IBM Corporation 2011
  • 18. IM AR © Copyright IBM Corporation 2011
  • 19. 19 Cloud computing allows companies to rethink IT and reinvent the way they do business Smarter Healthcare Smarter Education Smarter Finance Smarter traffic Reinvent Business • Faster time to market for new services Bu • Increased focus on differentiated processes sin e ss • Meet changing customer expectations, t ran direct access to technology sfo Transformation rm Efficiency a ti on t hro ug h ind u str Rethink IT y • Rapidly deliver services • Integrate services across cloud environments • Increase efficiency Economics of computing are changing IM AR © Copyright IBM Corporation 2011
  • 20. Seismic Shifts: What the Industrial Revolution has to dowith the Evolution of Modern IT Industrial Revolution – no single event, but an evolution of events and inventions over many decades Standardized processes in product manufacturing brought about significant changes in labour Cloud is the “Spinning Jenny” or “Watt’s Steam Engine” of its time: an essential part to the history of IT, but only a part of a much wider narrative How this narrative will play out over the next decade really is anyone’s guess There will be winners and losers Mainframe Era PC / Client-Server Era The Network Era Cloud Computing Era 1960s 1970s 1980s 1990s 2000s 2010s+ In just the last decade, we’ve moved from static websites and slow internet modem dial- up to $$$Bn e-commerce, pervasive mobile and “tweeting” the world! In the next decade, we may have witnessed a dramatic transformation in the way IT is bought / consumed, to a highly flexible, pay-as-you-go, standardised model. All bets are off ! IM AR © Copyright IBM Corporation 2011
  • 21. Cloud Computing: Threat or opportunity for the CIO? CIOs are worried that Cloud will bring about disruptive change to IT Operations Line-of-business units going to “public cloud providers” for IT instead Disintermediation of the traditional IT team As some have said, it is “Client / Server all over again” CIOs need to embrace the change, not resist it Understand the benefits of cloud, as well as its drawbacks Understand the public cloud providers capabilities and include these services in IT offerings as it makes sense With an IT strategy that embraces Cloud, CIOs can better satisfy their customers Improves visibility of IT use, more responsive, simpler, cheaper Requires an overall strategic vision with pragmatic, evolutionary approach Increases range of services, applications, and capabilities available to clients IM AR © Copyright IBM Corporation 2011
  • 22. How can clients think about their cloud journey? Build Design and construct Quality assurance (test) Security and compliance Lifecycle management Plan Understand strategic direction Analyze workloads Determine delivery model Define architecture Build the business case Deliver Deploy Consume Manage Optimize IM AR © Copyright IBM Corporation 2011
  • 23. Create a roadmap for cloud as part of the existing IT optimizationstrategy Standardize and automate Standardize services Virtualize Reduce deployment cycles Remove physical Enable scalability Consolidate resource boundaries Flexible delivery Increase hardware Reduce infrastructure utilization complexity Reduce hardware Reduce staffing costs requirements Simplify deployments Manage fewer things better Lower operational costs IM AR © Copyright IBM Corporation 2011
  • 24. Adoption of cloud computing will be workload drivenWorkload characteristics determine standardizationTest for Standardization Examine for Risk Explore New Workloads Web infrastructure Database High volume, low cost applications Transaction processing analytics Collaborative infrastructure ERP workloads Collaborative Business Development and test Networks Highly regulated workloads High Performance Industry scale “smart” Computing ... applications ... ... IM AR © Copyright IBM Corporation 2011
  • 25. We believe there are 6 key steps to a Cloud strategy Create IT Roadmap Assess Workload Determine the Cloud Delivery Model Standard E-Mail, Software Enterprise Collaboration Development Workload Hybrid Cloud Data Private Test and Pre- Intensive Cloud Production Trad Processing e Custom m Trad IT Private Public Ti IT Hybrid Database ERP Capital Rent Financial Define Business Value Establish Architecture Implement Cloud End Cloud Service Users, Services Planning Operators Platform & Computing Software Applications Infrastructure Service Role Definition Based Platform Bus Access Tools Email Service Apps Infrastructure Publishing Tools Sys Service BPM Systems Storage Service Cloud Platform Fulfillment & Mgmt Catalog Config Tools BSS Operational Service Console OSS Reporting & Info Web Analytics Mgmt Svr Network IM AR © Copyright IBM Corporation 2011
  • 26. IM AR © Copyright IBM Corporation 2011
  • 27. Public - Private Cloud Continuum Source: “Government in the Cloud” Gartner Webinar, Sept. 8, 2010 IM AR © Copyright IBM Corporation 2011
  • 28. Which aspects of your IT portfolio have an affinity for Cloud? Cloud as a supplement where risk and migration cost may be too high Database Transaction processing ERP workloads Highly regulated workloads Can be standardized for cloud Web infrastructure applications Collaboration infrastructure Development and test High Performance Computing Made possible by cloud High volume, low cost analytics Collaborative Business Networks Industry scale “smart” applications28 IM AR © Copyright IBM Corporation 2011 28
  • 29. Which aspects of your IT portfolio have an affinity for Cloud?The Cloud-Affinity of existing applications depends on multiple factors: Compliance and cross-border issues, site-dependency (for performance or data size), app- specific benefits of migration, and the ease and cost of migration. Low Cloud affinity High Cloud affinity Analysis of IBM Americas’ internal applications* IM AR © Copyright IBM Corporation 2011
  • 30. Clients will adopt cloud computing based on workload affinity. Higher Gain From External Cloud Numerical Collaboration SME ERP/SCM/CRM [Low Data/Compute] Data Warehousing Web Serving Numerical Start HereHigher Pain To Data Mining Virtual Desktop [High Data Transfer]Cloud Delivery Application Dev’t. Systems Mgmt. & Test File & Print Lower Pain To LE - ERP/SCM/CRM Cloud Delivery LE - Transaction “Virtualized Traditional” Architecture Processing “Database Centric” Architecture “Content Centric” Architecture “Loosely Coupled” Architecture “Storage - Analytics” Architecture Lower Gain From External Cloud IM AR © Copyright IBM Corporation 2011 30
  • 31. Cloud Computing can be implemented in many different ways Private Cloud Public Cloud Client owned and managed Service provider owned and managed Access limited to client and its partner Access by subscription network Delivers select set of standardized business Drives efficiency, standardization and process, application and/or infrastructure best practices while retaining greater services on a flexible price per use basis customization and control Customization Cloud Standardization Services Efficiency Capital Preservation Cloud Security and Privacy Computing Flexibility Model Availability Time to Deploy IM AR © Copyright IBM Corporation 2011
  • 32. Workloads and types of Clouds in-demand today Top private workloads Top public workloads Data mining, text mining, or other analytics Audio/video/Web conferencing Security Service help desk Data warehouses or data marts Infrastructure for training and demonstration Business continuity and disaster recovery WAN capacity, VOIP Infrastructure Development & Test environment Desktop infrastructure Test environment infrastructure Long-term data archiving/preservation Storage Transactional databases Data center network capacity Industry-specific applications Server ERP applicationsDatabase- and application-oriented workloads emerge as most Infrastructure workloads emerge as most appropriateappropriate Private 64% Cloud workload preference Public 30% Note: Not all workloads will move to cloud! IM AR © Copyright IBM Corporation 2011
  • 33. Decide the right mix for your enterprise Off Premises Managed Shared Operations Public Delivery Models Cloud Off Premises Services Dedicated On Premises Utility Private Cloud On Premises Traditional IT Services Fixed Mixed Variable Financial Models IM AR © Copyright IBM Corporation 2011
  • 34. A practical approach to cloud computing Define cloud strategy and Condition the existing roadmap infrastructure for cloud Assess cloud deployment models, • Virtualize and automate existing service options and workloads systemsPlan and Plan cloud strategy and roadmap • Add service management, service catalogPrepare Choose initial project Start with an isolated private cloud deployment Choose low-risk workload such as test and development Standardize applications and systemsPilot andDeploy Deploy self-service portal Roll out cloud across the enterprise Enable additional workloads on private cloud Add new usersExtend and Use trusted public cloud services to supplement data center capabilitiesEvolve IM AR © Copyright IBM Corporation 2011
  • 35. What the Market is Telling Us There is universal interest in cloud computing across all industries and geographies • #1 reason to move to a public cloud is lower total cost of ownership Cost Take-out is • Top reasons for moving to a private cloud Key Driver include cost/resource efficiencies, as well as enhancing speed and flexibility • Security concerns are the top barrier to adoption of both public and private clouds Security is • Experience managing large outsourcing Top Concern engagements gives IBM the tools to manage customers’ top cloud concerns • Three distinctive end-user cloud buying patterns are emerging: exploratory, solution- Adoption Patterns are focused and transformational Emerging • There are reports that public clouds are being adopted faster than originally forecast Industries under the • In terms of market opportunity, Financial Services, Manufacturing, High Tech, Greatest Pressure Government and Retail are the top five Lead Interest in Cloud industries for cloud IM AR © Copyright IBM Corporation 2011
  • 36. Traditional sources of competitive advantage from informationtechnology will be eroded with the increasing adoption of cloudcomputing technologies Cloud Adoption Narrows the Sources of Competitive Advantage Conferred by IT IM AR © Copyright IBM Corporation 2011
  • 37. Top Drivers Across Verticals Source: “Who Really Cares About the Cloud – An Industry Perspective”, Gartner, August 24, 2010 IM AR © Copyright IBM Corporation 2011
  • 38. Top Drivers Across Verticals – cont. Source: “Who Really Cares About the Cloud – An Industry Perspective”, Gartner, August 24, 2010 IM AR © Copyright IBM Corporation 2011
  • 39. Growth of modern power grids and telecom networks suggests that cloud mayalso become a tradable commodity due to its high economies of Scale Due to high economies of scale cloud services may turn into a tradable commodity Power Grids Telecom Networks Cloud Services Control Centralized supply Global Interoperability Global Interoperability High Economies of Scale (Expect Commodity with Economies of Commodity with Economics many of IaaS services to be Scale Economies of Scale commoditized) With cloud computing providers expected to grow exponentially there will be a need for a Managed Resources, brokerage that allows IT buyers Greater Productivity and Achieved Innovation and to efficiently procure services Benefits Innovation fueled through efficiencies through full efficiencies Vendors will find a new channel automation for their products which is likely to drive a lower Customer Acquisition Cost Regulatory body YES YES No IM AR © Copyright IBM Corporation 2011
  • 40. IM AR © Copyright IBM Corporation 2011
  • 41. Towards “cloud utopia”: Will an IT “asset lighter” model become increasinglycommon within the enterprise over the next few years? Cloud as a disrupter Cloud computing could potentially be the most seismic market disruption ever seen in the industry and might be the start of the move towards “everything-as-a-service”, culminating in the “IT asset-lite” enterprise as the de facto model Mostly internal IT Challenge to Cloud Hype 2012 + ? Build and manage most internal IT Elements of alternative IT “asset lighter” enterprise IT in-house The rise in outsourcing delivery (eg SaaS) in increasingly mainstream early phasePre-mid 80’s Mid-90s 2000 2010 2015 Dot Com Boom “On Demand 1.0” Economic Pressures Application Service e-business as a A confluence of technologies Provider (ASP) model ill- viable model (virtualization, multi-tenancy, etc.), fated forerunner to cloud together with the economic downturn stimulates even more interest in cloud computing IM AR © Copyright IBM Corporation 2011
  • 42. The Impact of cloud computing is extending into the business. Thispresents new opportunities and challenges… Municipal Shared Services Cloud Towns KVS Tax Info-based KVS Clients want to use cloud Composition Acc’t Building Pangoo Platform computing to transform the way Cities Multi-tenantSecurity Subscribe Bill S4SE Water Tax SCA they do business RC2 CCMP Cloud Assess Assess Service Villages NYCOM Maps Providers RPS Client Relation Local Gov’ts Ecosyste Owners m IBM Security IBM Cloud IBM Capabilities Framework Security & Offerings to Guidance Help They want to maintain a level of security and privacy equal to or greater than their traditional IT Catalogues of products, Describes the Describes the business landscape technology landscape services and solutions of security And they want to do it on a way that allows them to deliver, consume and integrate new services consistently and efficiently IM AR © Copyright IBM Corporation 2011
  • 43. Cloud computing and the “Perfect IT Storm”: Prepare for a very bumpyride in the new market norm So what’s the biggest challenge to moving your business — or any business — to the cloud? Cloud computing will create massive disruptions andCloud is the 4th major era of computing substitutions to the traditional IT paradigm The way hardware and software markets work today (theBrought about by a confluence of technologies way they are bought, sold, packaged, marketed and the ecosystem that supports them), will all look very different a decade from todayPlus, radically changing buying decisions borne out of economic necessity “even more for even less” Global Spend on IT Products & Services Global IT spend peaked sometime consumerization of IT between 2005 and 2008. IT spend will be on a downward trajectory over the next decade Network EraBut, critically, net spending will be materially lower than in the current IT paradigm IT’s New Norm 2010 +Caused by a bundling and shared use of PC / Client- Server Era previously user owned / managed IT Mainframe EraWe are calling this the decomposition of previous IT value elements 1960s 1980s 2000s 2020 IM AR © Copyright IBM Corporation 2011
  • 44. Recomendo: IM AR © Copyright IBM Corporation 2011
  • 45. Obrigado! Twitter: @ctaurion Facebook, Linkedin, BranchOut IM AR © Copyright IBM Corporation 2011