ICT4Ag - The Digital Springboard for
Inclusive Agriculture 2013.
 Holistic ICT Solutions Versus Specific
Mobile Solutions ...
Here on behalf of



FIT UGANDA LTD
Business Consultancy : Business Development Services , Access
to markets, Business t...
The Fox Perspective: Value of Holistic
ICT for Market Linkages’

Product of Infotrade: FARMIS –
Farmer Record Management
S...
4

Talking Point









Welcome
Rationale for Holistic approach to
Agribusiness problems
Problems addressed
Valu...
What are the problems?
User Perception
 Audience

preferences
 Communication
challenges
amongst farmers
and farmer
organ...
Infotrade Model
What are the solutions?


Organise farmers into groups



Train farmers on proper record keeping methods...
Value proposition Holistic ICT
platforms









Farmer Mobilization – with use community radios
Support Farmer R...
.
.
FARMIS Statistics
So far Numbers of Farmers with Activity with
FARMIS
•4850 subscribed
•300 farmers using service in North...
Mobile based tool
12

Defined


Market Information is a business resource that
contributes to know- how and increases the
chances for the b...
Our Journey for a Holistic MIS
•
•

Production
Transaction
& Marketing
Data

AGMIS
FARMIS
• INFOBANK
• LAMIS
•
•

•

ISO
C...
Linked processes in agribusiness
MT Subscribers : 66,284

 Marketing

data
 Production data
 Transaction data

MO Ave.H...
15

Strategic partnership in Service delivery
16

Opportunities to share
 Revenue

sharing models for service

growth

• For cooperatives
• Field Consultants
• Staff I...
17

We believe in change
Integrated ICTs can do to
Agric business Sector
 Creating


opportunities to discuss

To debate...
18

Conclusion
 Private

sector led MIS can be sustainable
only if the development partners and
government can stimulate ...
The Fox Perspective: Value of Holistic ICT for Market Linkages
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The Fox Perspective: Value of Holistic ICT for Market Linkages

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Presented by Robert M Kintu, Principal Consultant, Fit Uganda
Session: Holistic ICT Solutions Versus Specific Mobile Solutions for Agriculture
on 6 Nov 2013
ICT4Ag, Kigali, Rwanda

Published in: Business, Technology
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The Fox Perspective: Value of Holistic ICT for Market Linkages

  1. 1. ICT4Ag - The Digital Springboard for Inclusive Agriculture 2013.  Holistic ICT Solutions Versus Specific Mobile Solutions for Agriculture The Fox Perspective: Value of Holistic ICT for Market Linkages’ By Robert M Kintu Principal Consultant /Managing Director robert@fituganda.com,+ 256 075 460354 Day      Time: Room:                 Wed. Nov.6, 2013, 11:00 - 12:30  Ruhondo Serena Hotel , Kigali Rwanda www.infotradeuganda.com www.farmis.ug www. fituganda.com
  2. 2. Here on behalf of   FIT UGANDA LTD Business Consultancy : Business Development Services , Access to markets, Business training and Information dissemination. Infotrade : 16  Agricultural Market Information Services years  Localized Agricultural Market Information ( LAMIS) Value Chain Market Information Services ( VARMIS)  Farm Record Management Services (FARMIS)  InfoBank- www. allUganda.info  In business Info point (U) Ltd an Advertising Business Services  Affiliations : FIT Ghana, FIT Kenya, FIT Zimbabwe Visit : www.fituganda.com or www.infotradeuganda.com Visit : www.alluganda.info or www.farmis.co.ug 
  3. 3. The Fox Perspective: Value of Holistic ICT for Market Linkages’ Product of Infotrade: FARMIS – Farmer Record Management Services Why the solution? : Expectations and desires!!!
  4. 4. 4 Talking Point         Welcome Rationale for Holistic approach to Agribusiness problems Problems addressed Value proposition Holistic ICT platforms Presentation of Holistic platforms- Demos Audience, Channels and Out Reach Growth, Scalability and sustainability Conclusion
  5. 5. What are the problems? User Perception  Audience preferences  Communication challenges amongst farmers and farmer organisations Issues faced enterprises based farming  Poor record Keeping  Lack of real-time market information  Limited access to financial services  Shortage of inputs  Costly enterprises
  6. 6. Infotrade Model What are the solutions?  Organise farmers into groups  Train farmers on proper record keeping methods  Bridge the gap between farmers and other markets/ service providers  Provide platform for the farmers to track their farm activities and expenses.  Avail farmers with market information. E.g sms and radio.  Link the farmer to buyers and credit services
  7. 7. Value proposition Holistic ICT platforms         Farmer Mobilization – with use community radios Support Farmer Registration- with on mobile interact Aggregation of Support Agencies- Coops /DFAs Profiling of the individual Farmers information needstake survey with phone Take annual subscription from profiled farmers – via MMobile Digitalize farmer Information Requests – automatic price information deliveries.(on phone, radio, IVR, Call Centre) Link farmers to e-services m-mobile, crop insurance and market alert opportunities Provide farmer/enterprise identification services – via online platform - FARMIS
  8. 8. . .
  9. 9. FARMIS Statistics So far Numbers of Farmers with Activity with FARMIS •4850 subscribed •300 farmers using service in Northern region(Lira) •5 farmer organizations registered for FARMIS •70 Paid farmers Web based tool
  10. 10. Mobile based tool
  11. 11. 12 Defined  Market Information is a business resource that contributes to know- how and increases the chances for the businesses to manage prevailing situations and plan for future market opportunities. As defined by FIT Uganda 2007  It is the collecting, processing and analyse of market data from all business exchange levels i.e. from farmers to consumers on prices, quantities, qualities, delivery times and costs of transaction.
  12. 12. Our Journey for a Holistic MIS • • Production Transaction & Marketing Data AGMIS FARMIS • INFOBANK • LAMIS • • • ISO Certification Standardizati on of collection, processing and dissemination
  13. 13. Linked processes in agribusiness MT Subscribers : 66,284  Marketing data  Production data  Transaction data MO Ave.HITS : 3,111 p.m. No. Partnership Radio : 18 Data Feeds : 1 Linkages  Sustainable markets  Crop insurance  Financial & Credit services to farmers
  14. 14. 15 Strategic partnership in Service delivery
  15. 15. 16 Opportunities to share  Revenue sharing models for service growth • For cooperatives • Field Consultants • Staff Incentives
  16. 16. 17 We believe in change Integrated ICTs can do to Agric business Sector  Creating  opportunities to discuss To debate options & Risk  Pledge   to improve processes To innovate the service offer end user But seek for adopt by multiple stakeholders
  17. 17. 18 Conclusion  Private sector led MIS can be sustainable only if the development partners and government can stimulate the end user thru’ awareness programmes aimed at mass adaptation.
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