Agricultural digital finance: more than payments. The Musoni business model
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Agricultural digital finance: more than payments. The Musoni business model

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Presentation by James Onyutta (Musoni) at the Fin4Ag Conference - Nairobi, July 2014

Presentation by James Onyutta (Musoni) at the Fin4Ag Conference - Nairobi, July 2014

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  • Key findings through this process <br /> Innovation is more than product improvement; delivery channels, risk management and support service intergration key <br /> Key findings on data collected showed in many cases livestock was held as a risk mitigator, Landsize did not determine a farmers level of productivity but rather innovation was key to productivity <br /> Final product to cover working capital support, asset financing and start up ventures to support expansion, growth and diversification
  • Credit scoring – Risk based analysis can significantly lower operations costs hence pass this to our clients <br /> Testing and building models around Geographies, Demographics, financial, Social among others <br /> Ability to add Mobile airtime and MM transactions, including social patterns based on mobile information e.g call, sms, mm <br /> Critical to build a history of comparable data in order to identify key segments <br /> Based on risk levels, automate loan process and reduce management time and money in loan underwriting process <br /> <br />
  • Key findings through this process <br /> Innovation is more than product improvement; delivery channels, risk management and support service intergration key <br /> Key findings on data collected showed in many cases livestock was held as a risk mitigator, Landsize did not determine a farmers level of productivity but rather innovation was key to productivity <br /> Final product to cover working capital support, asset financing and start up ventures to support expansion, growth and diversification
  • Key findings through this process <br /> Innovation is more than product improvement; delivery channels, risk management and support service intergration key <br /> Key findings on data collected showed in many cases livestock was held as a risk mitigator, Landsize did not determine a farmers level of productivity but rather innovation was key to productivity <br /> Final product to cover working capital support, asset financing and start up ventures to support expansion, growth and diversification

Transcript

  • 1. Fin4Ag conference: S47: Agricultural digital finance: more than payments The Musoni business Model
  • 2. 2 James Onyutta, Musoni (Kenya) James Onyutta has 13 years' multinational experience in micro-finance. He joined Musoni Kenya Limited in October 2013 as the Chief Executive Officer. He was previously the Chief Financial Officer of FINCA Uganda Limited, prior to this James was a key part of a management team that led the FINCA Tanzania team towards its transformation into a deposit taking institution and the launching of FINCA Africa region's first mobile money channel of payments in Tanzania. James is a Chartered Accountant and holds a Bachelors Degree in Business Administration and management from Uganda Martyrs University.
  • 3. Cashless 3 2010 Late 2012 Musoni App Client registration Loan Application 24 hour turn around Early 2013
  • 4. Kilimo Booster • Targeting small holder farmers • Customized to farmers cashflow • Flexible repayment terms, grace periods, accross variety of the Ag value chain 4
  • 5. 5 2013 to 2014 Data Analytics Data Intelligence Customer relationship management/Credit reference
  • 6. Kilimo Booster – What does this mean for Musoni 6 ClienNtEngagement
  • 7. www.musoni.co.ke 7