Effectiveness of ICT Based Engagement Processes and and Partnership building

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Presentation by Janet C Achora – PhD Candidate Agriculture and Rural Innovations- Makerere University
Session: Implementation of ICTs for Development Strategies in Agriculture
on 5 Nov 2013
ICT4Ag, Kigali, Rwanda

Published in: Business, Technology
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Effectiveness of ICT Based Engagement Processes and and Partnership building

  1. 1. Effectiveness of ICT Based Engagement Processes and Partnership building Session 25: Implementation of ICTs for Development Strategies in Agriculture Janet C Achora – PhD Candidate Agriculture and Rural Innovations- Makerere University
  2. 2. ICT Based Engagement Processes in Partnership Building Case study: Integrated Soil Fertility Management- ISFM
  3. 3. What are engagement processes ? Does engagement involve? Does engagement translate into practice? How do ICTs promote engagements?
  4. 4. Principles of engagement • Three principles based on engagement theory • The first principle “Relate” refers to learning activities that occur in a group context • The second principle “Create” makes learning a creative and purposeful activity • The third principle “Donate” stresses the value of making useful contribution while learning. Learning activities have an outside (authentic) focus.
  5. 5. Types of ICTs used in engagement Web Logs (blogs), e-mail discussion groups, dgroup, social media, GIS, Community meetings , online forums, Listening clubs decision support systems, mobile mapping , mobile (cellular) phone applications, community radio stations
  6. 6. Ways in which ICTs may not engage Neil. S, 2003 puts forward five factors that may influence an individual’s non use of technology.      Economic/material Cognitive deficiency Technophobia Ideological refusal and diffusion  are all fashioned around a deficit model where non-use of technology is due to shortfalls n cognition, personality, knowledge, resourcing, social situation or personal ideology.  understood as the perceived needs of the individual rather than the perceived needs of society
  7. 7. Example of partnership building Use of experiential learning models Information outreach models Information and communication mechanisms Building entrepreneurial capacity along value chains
  8. 8. Partnership building in ISFM & Value Chain relations R&D NGOs/GOVT Company’s competitiveness, Regulations/policies Networks/ standards/information Market trends Transporters/cost Payment Information Value Chain Supporters ISFM Research Polici es technologies Information flow & Research M&E Information flow & Research Farmers Consumers Janet C Achora, 2013 Cash Private sector Production activities Procuring input Harvest & postharvest handling Processing Transport & Trading
  9. 9. In concluding • Engagement is an emerging concept • The focus of most ICT intervention has been on use and dissemination as opposed to measurement of how the engagement processes of the actors involved take place. • Individuals are NOT just 'end users' with no role to play in the technological process beyond accepting ready-made technological artefacts, but rather • Play an active part in exploring the processes underlying how technologies are consumed and used.
  10. 10. Conclusion • How do these processes relate with the ICT declarations and Agriculture? • How do they result in Action? • What needs to be done?

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