Agroecological youth using TICs to market organic products
Upcoming SlideShare
Loading in...5
×
 

Agroecological youth using TICs to market organic products

on

  • 277 views

Presentation by Jahvé Mescco Condori, ANPE PERÚ

Presentation by Jahvé Mescco Condori, ANPE PERÚ
Session: Capacity Development, Youth, and ICTs in Agriculture
on 5 Nov 2013
ICT4Ag, Kigali, Rwanda

Statistics

Views

Total Views
277
Views on SlideShare
277
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Agroecological youth using TICs to market organic products Agroecological youth using TICs to market organic products Presentation Transcript

    • Agroecological youth using TICs to market organic products Session 02: Capacity Development, Youth, and ICTs in Agriculture Jahvé Mescco Condori, ANPE PERÚ
    • Agroecological youth using TICs to market organic products National Association of Ecological Producers of Peru (ANPE PERÚ) • • About 12000 members in 18 regions of Peru (South America) They are small organic farmers. ANPE PERÚ directs its actions based on its Strategic Plan, which considers five main themes: a) Production and food sovereignty b) Management, financing and organizational strengthening c) Market and Participatory Guarantee System d) Communications and Advocacy e) Capacity development in youth and gender equity.
    • Agroecological youth using TICs to market organic products Context /problem to sell (Cusco, Ancash y Cajamarca) ANCASH -Small farmers living in remote areas to cities. And often can not afford to bring their products to cities (because they don’t have money). So they sell their products to intermediaries at low prices. -Enough opportunities motivates youth migration. - Fruits of the Lands Ecoferias. By 2011, sales volumes were low. Thus, due to a bit diffusion of these market, and the products offered. The producers had no business information (available supply, sales).
    • Agroecological youth using TICs to market organic products Proposed: TICs to economic development • ANPE PERU, supported by IICD, ICCO (Connect4Change) proposed to implement ICTs supported by a network of young agroecological (partner or children of these). Objective: Contribute to the economic improvement of families selling their products in the 3 ecoferias Fruits of the Land of Cusco, Ancash and Cajamarca. Information: • Internal level: productive supply volume, seasonality, seasonality, sales Ecoferias. • 510 familias beneficiadas External level: telling to consumers what is ecoferias, what products are offered, why they are beneficial to health, special offers, etc.
    • Agroecological youth using TICs to market organic products Implementation a) Selection and basic training in ICT network of 30 youth farmers, of 3 regions: social networks like facebook and youtube, podcast, preparing brochures, etc. (December 2011 and January 2012)
    • Agroecological youth using TICs to market organic products Implementation During 2012 and 2013: Training of youth in development of brochures, podcast, internet (social networks), and making videos. They are also trained in the management information system (SIANPE): information gathering in the field, and its online system digitalization. It collects information from partners, products for sale, and sales in Ecoferias.
    • Agroecological youth using TICs to market organic products Implementation Maylie Carrasco, de ARPEC, in local TV invites consumers to visit the Fruits of the Land Ecoferia. Full video in the link: http://www.youtube.com/ watch?v=YVn1hhxoUf4 Information Stand at the Ecoferia Promote organic products in local radio b) Activities to promote organic products, that sold in the Ecoferia, through mass media regional. (In social networks, television, radio, send text messages to consumers, etc..).
    • Agroecological youth using TICs to market organic products Implementation Facebook: young people farmers manage fan pages. They post (from their regions) about Ecoferias (when and where performed), the products sold, the forms of organic food cultivation, and other information. They use pictures, videos and audios.
    • Agroecological youth using TICs to market organic products Achievement • The development of ICT skills in the network 70 agroecological young people from de Cusco, Cajamarca y Ancash, and their work, has helped to improve their leadership, to occupy positions in their local association and EcoFeria committees; get new business opportunities (Mistura). • • 3 regional organizations and 9 provincial producer organizations have integrated ICTs (use of mass media and social networks to promote their products, and the use of information system (SIANPE) for associative sale and strengthening organizational. • Increased visibility of the Fruits of the Land Ecoferias in the regions, an increased sales, and producers who participate in them. Aperture new markets in these regions (ecotiendas).
    • Agroecological youth using TICs to market organic products Achievement Implementation of Online Information System (SIANPE) in 14 regions (11 additional regions). It has a database updated with 2310 ANPE PERÚ members, in all these regions.
    • Agroecological youth using TICs to market organic products Challenges • Consolidate the network of agroecological young ICTs, in especially young women, from 3 regions, and expand the network to 3 regions more. • Promote youth business ventures, with collectively branded Fruit of the Land. • Promoting more leadership young in regionals and locals organizations, for generational relief. • SIANPE: complete implementation into 6 regions, with updates from ANPE PERÚ members and its product for sale, for matching supply and demand with the help of ICT. • Increase sales of organic products in the 6 regional ecoferias and other channels of sales , with the use of ICTs.
    • Agroecological youth using TICs to market organic products ¡Thanks! www.anpeperu.org Fan page’s Ecoferias: Frutos de la Tierra Cusco Frutos de la Tierra Ancash Frutos de la Tierra Cajamarca