!"#$%&#()*+,*-./#,+&"#.*0+*1"2%/%!"! !"#$%&()*+,+-.%/$&)*+0$.1+2343                                                       ...
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2010 UCLA State Farm Plans Book
2010 UCLA State Farm Plans Book
2010 UCLA State Farm Plans Book
2010 UCLA State Farm Plans Book
2010 UCLA State Farm Plans Book
2010 UCLA State Farm Plans Book
2010 UCLA State Farm Plans Book
2010 UCLA State Farm Plans Book
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2010 UCLA State Farm Plans Book

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Plans book from Bruin Advertising and Marketing Team's 2010 NSAC client, State Farm.

Published in: Economy & Finance, Technology
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2010 UCLA State Farm Plans Book

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  4. 4. K%%.&6;*P%(;+4 -5/(5&./*-/#C.(% A$&b,?$(&;"3)( ^,)/*0&^E R,$&!c&"$+./,$*/"#+ 71,&A4?&f>>,.* When Good Enough is Great During a 5 month time span, Adteam2010 implemented and conducted comprehensive yet succinct research to redefine the way 18-25 year olds perceive, distinguish and interact with the insurance industry. The following research methods establish our conceptions of the “convergent” individual, allowing us to strategize our executions to maximize Technology has made In these troubled 9?%$(/&23!5&)%!&:1<%:!5% efficiency and congruency while maintaining awareness of our target values. us hyper-connected individuals. !"# Entire markets have been transformed by products that trade power or fidelity for low price, flexibility, economic times, consumers seek temporary distractions, comfort and support. :E%*6."*4+*#(>* &(0:%!1!5%($!1C2!D()%3I 3",%&%"(#./*B(.(#(#6./*1"./)# We have 24/7 access and convenience. to information and A4?<+&R3++3""*+&D--3".1 #)*#3)&78,H=0c each other. K!-$(2!G(E&U!V($%: 9)&&$!+$133%:!1)%$ J!-.%23()%!(2P:%<5!E&/;+$102:!$%3%&$/5!12!*&%!L&$?!&2:!(3!/1?<%(1$3c!S%(/1U! ! 9DD3&%U!-P30$&2/%U!e&(12C(:%U!&2:!8$1+$%33()%!1!/1?<&$%:!&2:!/12$&3!3%$)(/%3! J!-2+&+%:!(2!:%3/$(<()%!3&(3(/&D!&2&D,3(3!5$10+5!C%E!$&FF(/!$%3%&$/5!E,! ! &2&D,g(2+!5%!0<!&2:!:1C2!3$%&?3!1F!78!&::$%33%3!1!(:%2(F,!$%2:3!(2!5%!&+%U! H&3!,%&$!*;,<%!&::%:!2%&$D, !"# The power is with the consumer. Marketers and retailers are scrambling to keep up with her gMM ?/))/"$ !(2!(3!1<%2(2+!C%%;%2:! &!$ 1F!5%!S%2%$&(12!R!F%%D!5%! +$&)(,!1F!C1$D:!%)%23!(3!/&03(2+! • Quality is now defined as instantaneous results that are easy to obtain. 1FF%$%:U!<$(/%3U!C%E3(%3!(2!1$:%$!1!F1$?0D&%!$%2:3!&2:!%3&ED(35!5%!/0$$%2!1)%$&DD! 2&(12&D(,U!&2:!(2%$%33!1F!03%$3!C51!)(3(!*&%!L&$?!&2:!(3!/1?<%(1$63! ?N ?/))/"$&#+,3+6 5%?!1!+%!(2)1D)%:I! •Feasible sources benefit K8$1/%$!=!S&?ED% M!G1.!AN/%!B1O1 !! from the recession by (230$&2/%!/D(?&%I C%E3(%3I M9:V%%;I!YZIZY[Y diverting from negativity, I7*O #&?<&(+2!(2/D0:%:!31/(&DP2%C1$;(2+!3(%! C(5!F%&0$%3!D(;%!Q#$%&%!R10$!AC2!AE&?&! comfort and reassurance. 45%!>(:%1!+&?%!(2:03$,!<13%: X12&(123!1!&((!)(&!%.! S$10<TI!AE&?&!%2/10$&+%:!03%$P+%2%$&%:! •Bottom-up relationships (2/$%&3%!1)%$!5%!!3&?%!<%$(1:I ?%33&+%3!30$+%!<&3! /12%2U!30/5!&3!V(DDI7I9?63!QR%3!V%!#&2T!)($&D! generate passionate B)CG.(;%(#6*K%%.&6; >+*(?55@"<+,,(8 gJ=J?&4/))/"$ )(:%1U!C5(/5!&/5(%)%:!W!?(DD(12!R100E%!)(%C3! activity from the consumer. gJJ&?/))/"$ C(510!?%:(&!F02:(2+I J !>(3(%:!D1/&D!(230$&2/%!&+%2/(%3!(2!5(+5!&2:!D1C!%/121?(/!&$%&3! J !*<%2!5$%%!C%%;3!35&:1C(2+!1CP$0/;!:$()%$3!1!+&(2! J !72%$)(%C%:!5%!5%&:3!1F!h#H9!81D(/%!X%<&$?%2! J !72%$)(%C%:!F10$!<$()&%!(2)%3(+&1$3!3<%/(&D(g(2+! (( ?/))/"$ (2![ZIZYY]I •Low effort social action 1!E%!/1+2(g&2!1F!5%!/0$$%2!(2:03$,!3&2:&$:!&2:!1!%3&ED(35! (23(+5!12!5%!$1D%!&2:!(2FD0%2/%!1F!(230$&2/%!/1?<&2(%3! &2:!L($%!X%<&$?%2!1!+&(2!02:%$3&2:(2+!&E10! (2!(230$&2/%!F$&0:!1!&2&D,g%!(3!%FF%/3!12!5%! K!4%/5!#$02/5!Y[IZY[Y opportunities yield highest :(3/%$2(2+!:(FF%$%2/%3!(2!31/(&D!(?<&/I (??%:(&%D,!F1DD1C(2+!&2!&//(:%2!1$!/&$!<$1ED%?I $%2%$63!(230$&2/%U!(3!)&D0%!(2!5%!?(2:3!1F!10$!&$+%! /1??%$/(&D!%2%$<$(3%!&2:!51C!(!?&,!:%%$!10$! (?(),"+,"5A"!3=;33B KE2%I/1? d"+/*/2/*0&e&^,)/+? volume of results. ?&$;%U!&2:!3&(3(/3!1F!5%!<&3!a!,%&$3!$%+&$:(2+! &$+%!?&$;%!(21!/5113(2+!&!3<%/(F(/!(230$&2/%! &<&$?%2!E$%&;P(23I /1?<&2, !"#$"%"&()#*+$,"-.((/ G.8&*"&G+/.+ f)),$ !"#$ *%%;(2+!&2+(ED%!%.<%$(%2/%3I b36&d1/)<+ %"#$ -&%.(#$%*K%%.&6; B4>63!5%!G0$(%:!H(F%63! X$I!85(D63!$&(2+3!5&)%!:$1<<%:!!C5(D%!?1$%! J !X%)%D1<%:!&!<$1+$&?!1!/15%3()%D,!(:%2(F,!<1<0D&$!$%2:3U! J !#12:0/%:!&!2&(12C(:%!30$)%,!5&!b0%3(12%:!&2:! J !72F(D$&%:!12D(2%!/1??02((%3!1!<D&2!?1D%3!1! J !%D:!(2P:%<5!F1/03!+$10<3!i03(2+!ZYY!3%D%/%:! b0%3(123c!!"#$%&(&)(*&+$,%& 5%!?1$%!/5(<<%$!-DD%2!X%+%2%$%3!*51C! /1230?%$!D(F%3,D%3!&2:!)&D0%3U!&2:!<$%%.(3(2+!21(123!&E10! &?&33%:!:&&!F$1?!]Uf`Z!<&$(/(<&23!/513%2!5$10+5!&! :(3/%$2!<%$/%<(123!1F!5%!(230$&2/%!(2:03$,!12! <&$(/(<&23!5&!&$%!C%DDP$%<$%3%2%:!(2!5%! %(&(&-./(0.&)(*&1.23 5&3!$(3%2I &01!(230$&2/%!E$&2:!&(0:%3!)(&!31/(&D!2%C1$;(2+!3(%3!30/5!&3! L&/%E11;U!4C(%$U!B,3<&/%!&2:!H(2;%:!72I $&2:1?(g%:!/D03%$!3&?<D%!?%51:U!C(5!5%!<0$<13%!1F! %.&?(2(2+!5%!,102+!&:0D63!<%$/%<(12!1F!/&$!(230$&2/%! ?%33&+%!E1&$:3!&2:!/5&$11?!+$10<3 &$+%63!&+%!+$10<j!1!:(3(2+0(35!E$&2:!&FF(2(,! &2:!&C&$%2%33!&?12+![`PZa!,%&$!1D:3!1!&//0$&%D,! 01()"23"#44#5$"#675$("+$8"#658" &1"#3+ &#$ W!(2![Y!<%1<D%!:$1)%!5%($!1C2! QH%33!%.<%23()%!/1?F1$!F11:3!&2:! &3!C%DD!&3!10$!&$+%63!/5&$&/%$(3(/3U!)&D0%3!&2:!D(F%3,D%I /1?<&$%!5%!,105PF$(%2:D(2%33!1F!*&%!L&$?!&2:!(3! -59*7(,",548:"01()";"#44#5$" -#(",<($/"<()"9,()"+"5$/7" [`PZa!,%&$!1D:3!3D%%<!C(5!5%($! /&$P(23%&:!1F!d,(2+P!1!5%($! ! /D&33(/!E$&2:3P!5(2;!^$&F!B&/!&2:! /1?<%(1$3 +<<4#*+/#5$,"85.$45+8(8= 9<"!2"C /%DD!<512%3 D&3!)&/&(12!:%3(2&(12I #5%%3%_&$%!:1(2+!E&2+P0<!E03(2%33_TQ M K8%C!*1/(&D!B%:(&!*0$)%, KB(2%D!Y[IZY[Y! K!#5(/&+1!4$(E02%
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  6. 6. 8.&2%(*P#"4%( 8.&2%(*P#"4%( -+",#4%"( B%/,Y15&%4* !QX%3<(%!3$0++D(2+_!(2!5%!%%5!1F!5%!$%/%33(12U!2(2%!(2!%2!%(5%$!3&,!5&!5%,! D%.&/% _C(DD!%)%20&DD,!?%%!5%($!D12+P%$?!l2&2/(&D!+1&D3IT!!PP!8%C!@%3%&$/5 @AG&%#$% 1//5#$%*16(#$%* 45%,!:126!E0,!?0/5U!31!5%!5(2+3!5%,!:1!E0,!$%d%/!5%($!)&D0%3U!(2%$%33U!&2:! 7,.1$")"%0&+&7Xf&?,(/#?&*"&43"(.+*& B"./)&a,(/&1+&,E-"+,(&*1,?&&*"& -+"$%&.(#+"./#( <$(1$((%3I *1,/3&&/$(/2/(#)/+*/.&.13.*,3/+*/.6& ?"3,&(/2,3+,&%3"#-+&$(&/(,+6 !G9%.( P+(*@456.(%4*-+;+&(]* !mYn![`PZa!,$!1D:3!E%D(%)%!(2!5&$:!C1$;U!21!D0/;!&3!;%,!1!30//%33I E+&R*^.&4*L/.)*^.&4 -.5(#+5*95(*E#//#"2 B%/,Y15&%4* G$&2:!D1,&D,!(3!3&(/I!45%,!&$%!C(DD(2+!1!30<<1$!&!E$&2:!5(3!%DD3!&2!&05%2(/!31$,I! D%.&/% -+"$%&2%"(*D%C./%H -+"$%&2%"(*P./%H C+1/"$&$(&.,),43/*0& B-"3*+&$(&%?,& -+//%6(#$#(#6 -&+YX%"%&.(#+"./* Q9E10!12%!(2!%(+5!,102+!&:0D3!3&,!5%,6)%!rE11?%$&2+%:6!E&/;!1!&!<&$%263!51?%! k,,$&*"&%,$#/$,&+"./)&.*/"$&2,3+#+& "3/,$*,(9&/$*,3,+*+& "3/,$*,(9&/$*,3,+*+& -+//.9+&.(+&* :0%!1!5%!$%/%33(12IT!!P8%C!@%3%&$/5 %3"#$(),++&.#+,H?38,*/$%6 +#--"3*&(0(/.& +#--"3*&4"$(/$%& ."$$,.*/"$+6 *13"#%1&."?-,*/*/"$6 Beliefs Feelings Thoughts Obstacles G15!03%!%/521D1+,!1!3&,!/123&2D,!/122%/%:!&2:! 1!35&$%!&2:!$%/%()%!/12%2I!B03(/U!F(D?U!&2:!5%!&$3! The “Convergents.” 45%,!<%$/%()%!5%?3%D)%3!&3! 9<&5%(/!&2:!/12F03%:!&E10! 7230$&2/%!(3!&!/1?<D(/&%:!&2:! WWn!3C(/5%:!(230$&2/%!<$1)(:%$3! &D31!$&23/%2:!+%2:%$!:(FF%$%2/%3I (2)(2/(ED%!&2:!&3!&!$%30D!:1!21! (230$&2/%!&2:!/5113(2+!&!3<%/(l/! 02$03C1$5,!(2:03$,! :0%!1!/13I V%!:%l2%!10$!&$+%!&0:(%2/%!1F![`PZa!,%&$!1D:3!&3!5%! 5(2;!1F!(230$&2/%!&3!(?<1$&2I! <$1)(:%$I Q#12)%$+%23IT!45%,!ED%2:!$&:((12&D!)&D0%3!(25%$(%:!F$1?!5%($! <&$%23!C(5!3%DFPF1$?%:!)&D0%3I!45%,!&$%!/1?(2+!1F!&+%!:0$(2+!&! Gh4!:0$(2+!:(N/0D!3(0&(123U!5%,! A)%$!`Yn!$%<1$%:!5&!5%($! 7230$&2/%!(3!lDD%:!C(5!O&$+12!C%! (?%!1F!/1?<%DD(2+!/0D0$&D!(2d%/(12!<1(23I!72!12%!3%23%U!!5%,!&$%! &$%!(23%/0$%!C(5!5%($!&E(D(,!1!:%&D! <&$%23!/5113%!5%($!(230$&2/%! :126!/&$%!1!:%/(<5%$I &!<$()(D%+%:!+$10<!E$10+5!0<!(2!&2!(2/$%&3(2+D,!%/521D1+(/&DD,P C(5!5%!<$1ED%?!&2:!3%%;!/1?F1$! /1?<&2,!F1$!5%?I :$()%2!C1$D:!C5%$%!(23&2&2%103!F%%:E&/;!(3!5%!21$?I!A2!5%! &2:!%.<%$(3%!F$1?!1D:%$!&:0D3 15%$!5&2:U!?&2,!&$%!%2%$(2+!5%!C1$;PF1$/%!:0$(2+!&!$%/%33(12PP! /5&DD%2+(2+!(?%3!5&!5&)%!35(F%:!5%!/0D0$&D!F$&?%C1$;!1C&$:3! Q[`PZa!,%&$!1D:3!&$%!)%$,!/11<%$&()%! Q7!:126!$%&DD,!;21C!51C!5%! A)%$!qan!3&(:!5&!5%,!:(:!21! Q7!&?!&D$%&:,!(2!:%E!E%/&03%! ?1$%!50?&2(3(/!31/(%&D!)&D0%3I!4503U!Q#12)%$+%23T!:1!21! <13P&//(:%23o!45%,!&$%!3/&$%:! 3,3%?!C1$;3I!7F!7!C%$%!1!3C(/5! $%<1$!&2!&01?1E(D%!&//(:%2! 1F!3/511DI!7!/&2!E&$%D,!<&,!?,! 8.&2%(*P#"4%(*8.R%Y.[.)H 1<%$&%!12!:(/511?103!/12/%<3o!45%,!%?E1:,!&!?0D(F&/%%:! &2:!5%($!F%&$!?&;%3!5%?!?1$%! /1?<&2(%3U!7!$%&DD,!C10D:26!;21C! 1!5%($!(230$&2/%!/1?<&2,![!1$! $%2!%&/5!?125I!7230$&2/%!(326! ?1:%D!5&!5&3!%2&ED%:!5%?!1!3%&?D%33D,!?%$+%!1<<13(2+! &<<$%/(&()%!1F!5%!5%D<!5%,!$%/%()%IT! C5%$%!1!3&$pT ?1$%!(?%3I! %.&/D,!5%!l$3!5(2+!12!?,!?(2:T! (:%1D1+(%3!(21!12%!/15%3()%!?1:%DI! P!k12&5&2!iH&C,%$j !*%<5&2(%P!ZZ k1$:&2P!Z[ a#+*&,E-"+,&*1,&+/%$/5.$.,& a/)),$$/)&)/2,+&3,&.,$*,3,(&3"#$(& D)),2/*,&*1,&-,3.,/2,(& f+*4)/+1&$&"-*/?/+*/.&$(& f$%%,&$(&/$2/*,&-3*/./-*/"$& ">&12/$%&/$+#3$.,6 ,++,$*/)+&*1*&(,5$,&=1"&*1,0&3,6 ."?-),E/*/,+&">&/$+#3$.,6 )/%1*1,3*,(&43$(&-,3+"$)/*06 =/*1"#*&4,/$%&"2,34,3/$%VW VV
  7. 7. S&."4*L+#(#+"#"2*`*B(&.(%2) -&%.(#$%*B(&.(%2) ;/*1&/$+/%1*+&>3"?&*1,&.#)*#3)&.)/?*,9&?38,*&)$(+.-,9&43$(& ,++,$.,9&$(&*3%,*&?/$(+,*9&=,&4#/)*&&43$(&-"+/*/"$&$(&+*3*,%06 8;%*-+"6%G(H E;)*(;%*G%&#+4a 8;% 8;% 8;% )*+, -./#01,2 3*4 Z*;3/**,$&."??#$/.*/"$&1+&.1$%,(&/$&*1,&(/%/*)&%,6&@(,+& * 43"(.+*,(&"$&*=,,*+9&+**#+&#-(*,+9&*,E*&?,++%,+9&$(&/$+*$*& ?,++%,+&("&$"*&$,,(&-#$.*#*/"$&*"&%,*&*1,&?,++%,&.3"++6& d#$.*#*/"$&/?-)/,+&?,$/$%&$"=6&@>&/*<+&#+,(9&/*<+&*"&,E#(,&&*"$,&">& 2"/.,6*8;%*G%&#+4*#2"#_%*_"./#()*."4*6%&(.#"()= First and foremost, State Farm must... To do this, State Farm will highlight its best The campaign will leverage State Farm by Z*D((/$%&*1,&-,3/"(&+")/(/5,+&=1*&?,$/$%&">&:*1*<+&/*J&=,<3,&#+/$%6& * and most relevant quality: its accessibility. connecting to Convergents. S"*&:*1*<+&/*IJ9&$"*&:*1*<+&/*lJ9&4#*&:*1*<+&/*6J c%)*P%.2%H* Z*7,))&$&#*1,$*/.&+*"30&*1*&..#3*,)0& * Z*B**,&C3?&=/))&+1"=&*1*&/*&/+&,+0&*"&#+,&$(& * Z*@*&=/))&(/+-)0&$&#$(,3+*$(/$%&">& * Z*B**,&C3?&-3,+,32,+&/*+&),%.0& * -"3*30+&B**,&C3?<+&."?-$0&-1/)"+"-10& #$(,3+*$(&40666 "$2,3%,$*+<&-/2"*)&)/>,&*3$+/*/"$+&40666 +&*1,&4,+*&/$+#3$.,&-3"2/(,3& $(&2)#,+6 /$&*1,&$*/"$&40&(-*/$%&*"& 4&?(,:1:%.,%;)&#1@#;1@#%&%#.&:17A;181%)&(/&1%:&& & & Z&D0(>11,@&%#.&%((;:&%(&@*1.&%#.7&& * & ,2")2/$%&+*$(3(+&">&K#)/*0& Z*f+*4)/+1&&#$/K#,&-,3+"$)/*0&>"3&B**,& * :.0>18.:&%#0(*@#&$&.B.8*%1(,:< %#0(*@#&%#.10&A0(8.::< B(.(%*D.&C*b*(;.(<*#(= +,32/.,6 C3?&*1*&/+&?,?"34),&*"&LYHUZ&0,3&")(+6 4&C$1,%$1,&$&8(,%1,*(*:&$,&(A.,&1$;(@*.&& & & 4&E1@#;1@#%1,@&%#$%&F%$%.&G$07&A0(%.8%:&& %#.& & +1%#&8*:%(7.0:&$-(*%&%#.10&1,:*0$,8.< .::.,%1$;:&%#$%&0*,&$,&.9,.&& & The phrase is already embedded into Z*@*&/+&*1,&?"+*&..,++/4),&$(&-3"(#.,+&/$+*$*$,"#+&3,+#)*+6 * %#.10&;1>.:< the Convergents’ vernacular. Z*@*&/+&-"+/*/2,&$(&((3,++,+&"$2,3%,$*+&+&&2)#,(&.#+*"?,3& * 4&?0.$%.&A$0%181A$%(0)&:A$8.:&$,&& & B0$"$0?"#+&+**,?,$*+c 3*1,3&*1$&&+),+&$#?4,36 (AA(0%*,1%1.:&/(0&71;;.,1$;:&%(&.7A(+.0& %#.7:.;>.:&%#0(*@#&%#.10&8#(18.:< &4&&567&8(,9.,%&%#$%&%#1:&1:&%#.&-.:%&:(;*%1(,< Z*&@*&"V,3+&&+/?-),&+")#*/"$&*"&&."?-),E&-3"4),?6 * &4&&5%6:&.$:)=&1%6:&(->1(*:=&1%6:&%#.&(,;)&+$)< 4&5,1%1$%.&*,7.1$%.&8(,>.0:$%1(,:&-.%+..,& & Z*@*+&(,./+/2,$,++&&,+*4)/+1,+&$&"-*/?/+*/.9&)/%1*H1,3*,(&*"$,6 * 8(,:*7.0:&$:&$&+$)&/(0&%#.7&%(&.BA0.::&%#.10& H,(+;.@.&$,&1.,%1%)&<V7 V?
  8. 8. 8;%*@/%C%"(*F,*F5&*-.CG.#2" 8;%*8.2/#"%H B;."%*!%?E1:(%3!5%!/$0.!1F!10$!&$+%!&0:(%2/%!(2!&(0:%U!D(F%3,D%U!&2:!$&(12&D!510+5I! J!! ! 8;#*#*B;."% 93!+1&DP1$(%2%:!&2:!3102:!(2!:%/(3(12P?&;(2+!&3!5%!(3U!*5&2%63!E102(F0D!D(F%!%.<%$(%2/%3!:1! 21!%.%?<!5(?!F$1?!&//%:(2+!1!?1?%23!1F!(25%$%2!E%F0::D%?%2U!<&$(/0D&$D,!C5%2!F&/%:! (;%*d5#"(%%"(#./ C(5!&2!1)%$&E02:&2/%!1F!/&$!(230$&2/%!1<(123I!*5&2%!(3!3%DFP&330$%:!(2!?13!&$%&3!1F!5(3!D(F%U! ,%!&!5%!3&?%!(?%!5%!(3!;%%2!%210+5!1!3%%;!10!5%D<!C5%2!5%D<!(3!2%%:%:I!9F%$!&!11P/D13%P -+"$%&2%"(= F1$P/1?F1$!/&$!&//(:%2!:%<(/%:!(2!5%!Q5&63!(T!/1??%$/(&DU!*5&2%!(3!21!D12+%$!1ED()(103!1! 5%!$%&D(,!1F!12P$1&:!:&2+%$3I!e1!C&2(2+!1!3C&?<!5(3!?(2:!C(5!3$%33U!5%!(20(()%D,!&)1(:3! 5%!D&E,$(25!1F!2%%:D%33!12D(2%!E$1C3(2+!&2:!:(3/1)%$3!51?%!(2!*&%!L&$?63!&DDP%2/1?<&33(2+! 3%$)(/%3I!41!*5&2%U!*&%!L&$?!(3!5%!Q5&63!7IT!(230$&2/%!/1?<&2,PP5%!12%!&2:!12D,!5%!/&2! &DC&,3!:%<%2:!12!&2:!E%!/12/D03()%D,!3&(3F(%:!C(5I! Presents State Farm as the most confident, best solution. What’s important to him: 8;%*0+2+H 4&&5,>.:%1,@&%17.&$,&.,.0@)&1,%(&#(--1.:&%#$%&:%17*;$%.& & #1:&:.,:.&(/&1,1>1*$;1%)< 4&&I.1,@&A0($8%1>.&$-(*%&:(81$;&1::*.:&#.&8$0.:&$-(*%< & @A%65(#+" 4&&G(:%.01,@&:%0(,@&:(81$;&$,&8$0..0&,.%+(0H:< & 4& 5,%.;;1@.,%&A*0:*1%:&%#$%&8*;%1>$%.&#1:&:.,:.&(/&>$;*.:& $,&A0(/.::1(,$;&$:A10$%1(,:< B;."%<*".(5&./*[#(*."4*6+C%4#6*(#C#"2*C.R%*;#C* ."*.GG%./#"2*."4*&%/.(.9/%*G%&+"./#()= The typographic State Farm logo modernizes the look of the brand. 4&&J#.&$--0.>1$%.&!FG3&;(@(&1:&7(0.&:8$;$-;.& & %(&,.+&7(-1;.&7.1*7:<& “Shane serves as the liaison between 4&J#.&;(@(:&#$>.&.B%0$&:%);1,@&.;.7.,%:&:*8#& & State Farm and Convergents.” Convergents.” $:&-.>.;.&.@.:&$,&+.-&K<L&@;(::=&&+#18#& $0.&8(,:1:%.,%&+1%#&$&%0.,&$7(,@:%&VI %.8#,(;(@18$;;)M$>$,8.&%((;:&:*8#&$:& VJ D$,(0$&$,&G$8.-((H
  9. 9. :(;.(<*#(=>*-+CC%&6#./ T+5&*-.&*E."(*(+*B.)*B+C%(;#"2 P%%(*B;."%=*^%<*.*7W*+C%(;#"2*)%.&*+/4*25)* (.&#"2*.(*(;%*6.&*.66#4%"(*;%*f5(*6.5%4=e%6&#G(#+" 72!&!F%C!351$!3/%2%3U!*&%!L&$?!(2$1:0/%3!5%!/&/5,! e%6&#G(#+" 45%!<$(2!&:!3%$(%3!F%&0$%3!*5&2%!(2!5$%%!$(3;,!3(0&(123c! 2%C!/12/%<!1F!Q5&63!(ITU!&!3(?<D%!<5$&3%!5&!(3!&3! 12%!C5%$%!5%!(3!E&/;(2+!0<!5(3!/&$!&2:!:1%326!3%%!&!/&$! 03%F0D!&2:!/12)%2(%2!1!03%!&3!*&%!L&$?!(3%DFI :$()(2+!E,!5(?U!12%!C5%$%!5%!5&3!&<<&$%2D,!+1%2!5(3!<512%! C%!&2:!(3!ED1C:$,(2+!(U!&2:!12%!C5%$%!5%!5&3!F&DD%2!&3D%%<!L/.6%C%"( 45%!/D(<!/&2!&/!&3!&2!&?03(2+!(2$1!F1$!&!*&%!L&$?P C(5!5(3!)&D0&ED%3!(2!5%!1<%2!&2:!5(3!F$12!:11$!02D1/;%:I!72! 3<1231$%:!351C!3$%&?!1$!&3!&!qYP3%/12:!/1??%$/(&D! %&/5!3(0&(12U!*5&2%63!%33%2(&D!5(2+3!/1??%2!12!C5&63! 3%+?%2!12!%D%)(3(12I!-?<D1,(2+!E15!%D%)(3(12!&2:! 5&<<%2(2+U!5(+5D(+5(2+!5%!$%D&(1235(<!5%!5&3!C(5!5%?I 12D(2%!%2%$&(2?%2!?%:(0?3!<$1)(:%3!&!)&$(%,!1F! <D&/%?%2!1<(123I!*&%!L&$?!(3!5%2!&ED%!1!&$+%! L/.6%C%"( 45%!<$(2!&:!3%$(%3!C(DD!E%!<D&/%:!(2!5%!F1DD1C(2+!<1<0D&$! 3<%/(l/!?&$;%3!E,!&($(2+!5%!/1??%$/(&D!12!3<%/(l/! /12)%$+%2!?&+&g(2%3c!h3!V%%;D,U!#13?1<1D(&2U!*<1$3! /5&22%D3!&2:!351C3I! 7DD03$&%:!&2:!V($%:I!45%!<$(2!&:3!C(DD!&D31!E%!<D&/%:!(2!2(2%! 5(+5!$(:%$35(<!E03!31<!35%D%$3I!45%!(8512%!)%$3(12!C(DD!E%!B59(."(#.(#+" 45%!/1??%$/(&D!%s%/()%D,!<1$$&,3!5%!3(?<D(/(,! <D&/%:!(2!5%!%/5!1$(%2%:!V($%:!?&+&g(2%o!5%!)&D0&ED%3! &2:!2%/%33(,!1F!*&%!L&$?!(230$&2/%!(2!&!F$%35!&2:! F1/03%:!&:!C(DD!E%!<D&/%:!(2!*<1$3!7DD03$&%:U!&2:!5%!/&$!&:! &<<%&D(2+!C&,I!*5&2%63!/5&$&/%$!3%3!5%!50?1$103!,%! C(DD!E%!<D&/%:!(2!&DD!E03!35%D%$3!&3!C%DD!&3!&DD!<$(2!<0ED(/&(123I $%D&&ED%!12%U!5(+5D(+5(2+!5%!(?<D(/&(123!1F!5&)(2+! 12%63!%33%2(&D3!/1?<$1?(3%:I!9!C(,U!12+0%P(2P/5%%;! B59(."(#.(#+" 72!%&/5!&:U!*5&2%!D11;3!b0(%!/D0%D%33!&E10!C5&!(3!+1(2+! 3,D%!?&(2&(23!5%!%2%$+,!1F!5%!/1??%$/(&D!&DD!5%!C&,! 12!&$102:!5(?U!5(+5D(+5(2+!51C!%&3(D,!#12)%$+%23!+%!(21! 0<!1!5%!$%31D0(12I $(3;,!3(0&(123I!B1$%1)%$U!5%!3%$(%3!E$(2+3!D(+5!1!5%!$05! 5&!<%1<D%!E0(D:!$%D&(1235(<3!C(5!5%($!5(2+3I!1C%)%$U!B566%* *&%!L&$?!C(DD!%)&D0&%!5%!(2/$%&3%!(2!3&D%3!1F!(230$&2/%! 5%!$%D&(1235(<!(3!12%P3(:%:U!C(5!5%!<%$312!/%&3(2+!&DD!5%!P%.5&%C%"( <1D(/(%3!:0$(2+!?1253!1F!/1??%$/(&D!$%D%&3%U!&D12+! E%2%l3!&2:!5%!5(2+3!&!5%!C5(?3!1F!5%($!:%3($%3I!45%!<$(2! C(5!$&/;(2+!3<(;%3!(2!5%!20?E%$!1F!5(3!12!*&%!L&$?63! &:!/&DD3!&%2(12!1!5%!$%&D(,!5&!C%!212%5%D%33!:%<%2:! R1040E%!/5&22%DU!L&/%E11;U!&2:!4C(%$I 12!5%3%!5(2+3U!&2:!(F!5%,!/10D:!3<%&;!5%,!C10D:!&3;!F1$!,10! 1!+%!*&%!L&$?I B566%* *&%!L&$?!C(DD!%)&D0&%!5%!20?E%$!1F!(?<$%33(123!?&:%! P%.5&%C%"( 5$10+5!5%!<$(2!&:!3%$(%3I!72!&::((12U!&2:!(2/$%&3%!(2!E$&2:! &C&$%2%33U!C%E3(%!$&N/U!&3!C%DD!&3!/12)%$3(123!C(DD!(2:(/&%! 30//%33!1F!<$(2!&:3IVQ VM

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