Creating a Professional Online Presence


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Having a great CV is only part of your professional image. You also need to *create* online content that shows you talents and *connect* with people and organisations using social media tools like LinkedIn.

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  • David Walker @rdjwalker
  • Creating a Professional Online Presence

    1. 1. How can social media help you to develop your professional online presence? This presentation contains curated content from Sue Beckingham on social media, higher education and developing a professional online presence: Many thanks, Sue! @suebecks
    2. 2. How can social media help you to develop your professional online presence? @suebecks
    3. 3. Survey of recent graduates (2011) "I would have started looking for jobs earlier." "I would have actually networked." "I would have taken on a job or an internship." "I would have gotten more involved in career-relevant extracurricular activities." "I would have applied to more jobs." "I would have focused more on becoming 'professional.'" "I would have done more to figure out what my career goals were." "I would have gone to the Career Center." "I would have kept better track of my achievements." "I would have focused more on developing relevant skills." Source:
    4. 4. @suebecks
    5. 5. Be mindful of how people search for information will find the digital footprint you leave behind! @suebecks
    6. 6. 2013 People searches every day @suebecks
    7. 7. @suebecks
    8. 8. Social media ranks highly @suebecks
    9. 9. Avoid being mistaken for someone else with your name. Beware of your Digital Doppelgänger! Politician Musician Filmmaker Brewery Explorer but it could be worse... @suebecks
    10. 10. Social sites are also used as search engines… @suebecks
    11. 11. Where Employers promoted Graduate Recruitment 2012-2013 71% more emphasis on the use of social media than in previous years (High Fliers 2013) @suebecks
    12. 12. It’s not what you know, it’s no longer simply who you know, its all about WHO knows @suebecks
    13. 13. Demographics WHERE? Fact: Over 238 million registered members Fact: Over 13 million registered members in the UK. @suebecks
    14. 14. Find people, jobs and companies and be found! WHY? Fact: LinkedIn members did over 5.7 billion professionally-oriented searches on the platform in 2012. @suebecks
    15. 15. University pages Build networks: Transform those brilliant, creative, hardworking people you met (or will meet) on campus into a lifelong professional network. Alumni can reconnect with former classmates, and students can cement relationships with current and future classmates. WHY? Join the conversation: Regular updates about campus news and activities from the schools themselves, to ask questions, and engage with both the campus community and alumni of schools. Explore universities worldwide: Connect with students or alumni for their perspectives on the school. Check out notable alumni: What kinds of leaders does this university produce? From astronauts to architects, executives to entertainers, explore the notable alumni who have done great things since graduation. Expand your opportunities: Explore the careers of philosophy or physics graduates. You might be surprised at the diverse professional paths they’ve taken. See where they live and work, what they do, and even the skills they’ve acquired along the way to see what’s possible for you. Source: @suebecks
    16. 16. Student Jobs WHAT? Fact: Search thousands of student internships and jobs for graduates @suebecks
    17. 17. People WHO? Fact: LinkedIn operates the world’s largest professional network on the Internet with more than 238 million members in over 200 countries and territories. Fact: Professionals are signing up to join LinkedIn at a rate of more than two new members per second. Fact: There are over 30 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic. @suebecks
    18. 18. Company pages WHO? Fact: More than 3 million companies have LinkedIn Company Pages. Fact: Many companies post jobs on this page Fact: See who your 1st and 2nd degree connections are within the company Based on origainal slide by @suebecks
    19. 19. Follow Companies @suebecks
    20. 20. The LinkedIn button on Company job web pages @suebecks
    21. 21. @suebecks
    22. 22. University pages WHO? Coming soon! Fact: Dedicated University pages Fact: From September 12th 2013 LinkedIn will be available to pre-university students @suebecks
    23. 23. Alumni database WHAT? Fact: Search for alumni to find out where they live, where they work and what they do. @suebecks
    24. 24. Groups Directory WHAT? Fact: LinkedIn members are sharing insights and knowledge in more than 2.1 million LinkedIn Groups. @suebecks
    25. 25. HOW? Visit: @suebecks
    26. 26. WHEN? No time like the present! @suebecks
    27. 27. ...but give yourself time - a minimalistic profile won't do you any favours Fact: You can adjust the privacy controls within settings to make your profile private until you are ready to share it publicly. @suebecks WHEN?
    28. 28. Tips 1. 2. 3. 4. @suebecks Follow selectively Browse Engage Share Amplify Consider your online ‘voice’ Build your online reputation and digital presence