Consumer Content Conference, Cologne August 17 th 2010 The B2B platform for trade, media and the entertainment industry:
Basic attributes of the Consumer Content Conference The Consumer Content Conference is organised by 11 Prozent Communication for the trade, brand, media, entertainment, and advertising industries as well as agencies. Digital topics all around the consumer and his behaviour are discussed. The conference is appointed one day before the gamescom to give the participants the possibility to inform themselves afterwards in detail on topics of the games market. The Consumer Content Conference is a platform for media, trade and brands which are in touch with the newest digital topics. Its focus lies especially on the consumer and his behaviour. In 2010, for the first time the App Day is planned, especially for the developers and manufactorers of mobile devices. The App Day will happen along the Consumer Content Conference in the foyer in Cologne.
Event: Consumer Content Conference along the App Day (August 17 th , 2010) and one day before the gamescom (August 18 th – 22 th , 2010) Place: Cologne Date: August 17 th , 2010 Participants: brands, trade, media, entertainment industry, agencies, advertisers Schedule: programm from 09:00 - 17:00 Number of Participants: ca. 80 Data frame
“ Cloud Computing” – The independent digital world of tomorrow
Sensible use of synergies : Social Gaming & Cloud Computing
Networking platforms : Increase of the Unique Selling Proposition
Tablet PCs – will they revolutionize paid content?
The POS of today concerning digital entertainment: ebooks, online videotheques, in-video-shopping
Consumer Free and Paid Content – how can it be used in the media mix ?
The demanding consumer: 3D animations & connections to the TV
Cloud Computing Communities Digital Entertainment Social Gaming autoMOBILE 3D Paid Content Free Content Lablet PCs
over 90 % of the participants inhabit a management function over 60 % of the participants come from the media, brand or agency industries Industries: Positions: Participant structure 32 % of the participants are directly responsible for the success of their company over 50 % of the participants are responsible for the projekt budget
variously themed press releases about sponsors and partners
a strong redactional presence in the GFM Nachrichten (own magazine) in print (issue 9.500) – online (33.400 PIs) – newsletter (weekly, 8.600) the mouthpiece of the m obile/ social media/ IPTV/ WebTV/ eGame marketing industry
Shipment of the congress program flyers (issue: 2.000, personalised) as well as distribution via expert media and associations
internet presence, banner advertisements , etc. on the www.gfm-nachrichten.de and other websites
e-mail - newsletter to interested persons and paticipants (issue: 8.850)
advertisements in expert and special interest media
Media partners: www.consumer-content.com
Media partner: GFM Nachrichten MOBILE, eGAMES, WebTV, IPTV, SOCIAL MEDIA
Readers of the magazine:
brands from the automobile, food and non food, beverages, sports, textile and fashion, tourism industries and others.
media and advertising agencies
media of all kinds (TV, print, online, radio etc.)
manufactorers and developers
ONLINE = FACTS 4,300 unique users weekly newsletter to 8,600 readers/week* PRINT = FACTS 15,400* readers / issue 4 times a year, 4c, 20-32 pages Print issue: 9,500 exemplars Release: quarterly With the own expert publication GFM Nachrichten the 11 Prozent informs since 2004 with a high intensity about the mobile, eGames, IPTV and social media topics. For example, it supports the M-Days with special releases and special issues.
Speaker slot ca. 20 min. (with topic agreements)
Presentation area on site (2m x 3m)
Presentation in all media online/print
Branding of the conference participants: Lanyards
2 congress tickets
Supplement in the congress materials (max. 90g, DIN A4)
Banner presentation on www.gfm-nachrichten.de (2 KWs)
Sponsoring Amount 3,000 Euro
Presentation area on site (banner)
Presentation in all media online/print
Short introduction in a press release
2 exhibitor badges (no entry to the conference)
Banner & advertising options: Advertisement in the GFM Nachrichten 1/1 4c 1,950.00 Euro Banner Consumer Content Web (1 month) 350.00 Euro Banner (468x60) Newsletter 8.400 receipients 350.00 Euro Banner on www.gfm-nachrichten.de (1 month) 350.00 Euro Sponsoring Sponsoring Amount 1,500 Euro Event options: Lanyards for the participants 500.00 Euro Notepads and pencils for the participants 300.00 Euro
Business areas of the organizer 11 Prozent Communication „ The wave of communication“
11 Prozent Communication provides communication platforms for the digital markets Mobile/ eGames/ Social Media/ WebTV/ IPTV since 2004: