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Social Media Setonhill


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Slides from Social Media talk at Seton Hill University March 19, 2010

Slides from Social Media talk at Seton Hill University March 19, 2010

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  • Social media, what is a broad definition? Social media can be looked at in these terms. … Internet-based applications used to create, store, organize, publish, syndicate, critique and share any and all forms of text, pictures, video and audio content. This is a technical definition, so we must keep in mind that the essense of social media is “how” these applications are used socially.
  • (Click to bring up bullets) Build community: People finding people with similar interests to communicate with. Reach new people: Finding new people. Twitter example: If you have 100 followers on Twitter and each of those followers rebroadcasts your message to their 100 followers – you reach 10,000 people with a single click Drive traffic: Convening your community around an idea and driving them to take action. Be it to discuss, spread information virally, or simple promotion that drives traffic to a website or an event Listen: Monitoring these tools to know what people think of you and what issues are of concern in your community, including discussions, feedback and polls. Engage: Participating not just broadcasting to the community. Empowering the community to interact and produce content.
  • Berks County Community Foundation’s is an online video community that is supported and maintained by its constituents
  • The Voice of San Diego is a citizen journalism project that has been awarded for breaking news that traditional media outlets did not cover
  • We don’t necessarily look at how many people are following us on Twitter, but rather how engaged they are. Our new online grants competition Voices of Youth received traffic to the site because of the help of our followers in spreading the news.
  • The Humane Society’s LOLseals photo campaign leveraged photo sharing sites and its social networks to raise awareness about the need to protect seals. Photos were created by individuals, and then were sent by that individual to initiate a viral campaign.
  • iConfess, created by The Mattress Factory Art Museum, automatically uploads visitor created video and has reached new visitors that never visited the museum before.
  • mGive is an SMS (text) fundraising tool. Small gifts of $5 or $10 can be donated to a specific charity right from the mobile phone. Millions of dollars were raised via text message giving in the wake of the Haiti earthquake.
  • Polls are very popular on Twitter and very easy to accomplish with the TwitPoll application.
  • ( The Girl Effect demonstrated the power of what one compelling video can do to raise awareness, and now uses this awareness to gather feedback
  • Whole Foods partnered with 3 nonprofits and developed an application for Facebook to allow the public to vote as to which organization should receive $20k instead of $10k and share opinions.
  • The Extraordinaries empowers people to use extra time to do tasks for charity,
  • CauseWorld is one of the IPhone apps for nonprofits. Users generate karma points by visiting stores and then ‘spend’ those karma points to assist charities.
  • Nike and LiveStrong gave Twitterers the opportunity to do something unique with their tweets: chalk them on the street during the Tour De France
  • Transcript

    • 1. Social Media The New Look of Marketing
    • 2.
      • Define Social Media
      • Show Impact with Examples
      • How It Fits in Marketing
      • Questions/Discussion
      What are we going to do today?
    • 3.
      • … Internet-based applications used to create, store, organize, publish, syndicate, critique and share any and all forms of text, pictures, video and audio content.
      Social Media … what is a broad definition?
    • 4. Social Media … How Does it Differ from Traditional Marketing Television Radio Print Billboards 1 Message to Mass Audience (Interruption Marketing) Social Media Multiple Messages to 1 Engaged Person that may be shared with others (Inbound Marketing) Email
    • 5.  
    • 6. Social Media … how is it being used for impact?
      • Build community
      • Reach new people
      • Drive traffic
      • Listen
      • Engage in Real Time Communications
    • 7. Build Community: Berks County Community Foundation’s
    • 8. Build Community: The Voice of San Diego
    • 9. Reach New People: The Pittsburgh Foundation’s Twitter http://
    • 10. Reach New People: Humane Society’s LOLseals
    • 11. Drive Traffic : The Mattress Factory’s iConfess
    • 12. Drive Traffic: mGive Mobile Giving Application
    • 13. Listen:’s TwitPoll
    • 14. Listen: The Girl Effect http:// /
    • 15. Engage in Real Time Communications: Whole Foods
    • 16. Engage in Real Time Communications: The Extraordinaires http:// /
    • 17. Engage in Real Time Communications: CauseWorld’s iPhone application http://
    • 18. Engage in Real Time Communications: Livestrong’s ChalkBot
    • 19.
      • Social media has overtaken porn as the #1 activity on the web
      • By 2010 Gen Y will outnumber Baby Boomers and 96% of them belong to a social network
      • If Facebook were a country, it would be the 4 th largest in the world
      • Fastest growing segment on Facebook is 55 – 65
      • 1 Billion IPod app downloads in 9 months
      • 78% of people trust peer to peer recommendations. Only 14% trust advertising
      • YouTube is the 2 nd largest search engine
      Making the Case for Social Media
    • 20.
      • More than 103 million US-based
      • Average user spends nearly 1 hour on FB daily
      • More than 700,000 local businesses/orgs w/ active pages.
      • Pages have created more than 5.3 billion fans
      Facebook Stats
    • 21. Facebook Measurement
    • 22. Facebook Measurement
    • 23.
      • 80% of Twitter usage is on a mobile device
      Twitter Stats
    • 24. Twitter Measurement
    • 25. Twitter Measurement
    • 26. Twitter Measurement Tips
      • Re-tweet valuable content from others.
      • Use HootSuite or another tool to automate & track clicks.
      • Think beyond your brand. Research trends, competitors, industry and other items
    • 27. Things to Keep an Eye on…
      • 4Square/Gowalla (location based social networking)
      • Citizen journalism (filling the gaps in the decline of newspapers)
      • New communities on the horizon (LoKast)
      • Socialcasting Facebook application from Brand Networks
      • Anything Google is doing
      • FCC’s broadband initiative
    • 28. Good Resources
      • Mashable
      • WOMMA
      • Managing The Gray podcast (CC Chapman)
      • Seth Godin’s blog
      • Chris Brogan’s blog
    • 29. Our info Christopher [email_address] @PittsburghFdn @UniversalWit Eric [email_address] @LoudEric
    • 30. Questions…