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Twitter: As A Professional Development Tool

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Prepared and presented as an employee development session, September 2011, to introduce Twitter as a tool for professional development.

Prepared and presented as an employee development session, September 2011, to introduce Twitter as a tool for professional development.

Published in: Education, Technology, Business

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  • Numbers too Big to Ignore
  • “active users” are defined as those who check in at least once a month (Twitter blog, 2011)Pew data from Twitter Update, 2011; see reference list.
  • “On Twitter, the people I follow provide me with more relevant links and information than any other tool. It saves me time and helps me learn about new technologies or innovative ideas, as they are happening.”Source: Engaging Small Business Decision Makers through Social Media: A 2009 Business Social Media Benchmarking Study Report. Business.com, December 7, 2009, http://www.business.com/info/engaging-small-business-through-social-media via http://www.businessesgrow.com/2009/12/10/small-business-owners-struggle-with-twitter/
  • Morris, T. (2010). Sams teach yourself Twitter in 10 minutes (p. 3). Indianapolis, IN: Sams.
  • http://www.alchemyofchange.net/twitter-is-not-a-social-network/
  • There is some repetition in last two items, and they were written in 2009, so some of the information and links might no longer be valid.
  • Transcript

    • 1. MGCCC Employee Development
      September 2011
      Twitter
      as a professional development tool
      cynthia wetzel
      licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
    • 2. Social Networking is BIG
      http://pewinternet.org/Reports/2011/Technology-and-social-networks.aspx
      http://www.pewinternet.org/Reports/2011/Social-Networking-Sites.aspx
    • 3. 93% of social media users
      believe every company should have a
      social media presence
      http://www.businessesgrow.com/2009/07/17/social-media-in-numbers-too-big-to-ignore/
    • 4. Just what is Twitter?
      • A social network begun in 2006, based in California
      • 5. A form of text messaging; also called micro-blogging
      • 6. Supporting 17 languages, it is used around the world
      • 7. 100 million “active users” in just five years
      • 8. More than half are daily users
      • 9. 60% of users have joined in the last year (Pew 2011)
      • 10. 40% of users only follow and do not tweet
      http://blog.twitter.com/2011/09/one-hundred-million-voices.html
    • 11. Some Definitions
      “On Twitter, the people I follow provide me with more relevant links &information than any other tool. It saves me time &helps me learn about new technologies or innovative ideas, as they are happening.”
      Tweet
      • Message sent via Twitter
      • 12. Limited to 140 characters including sender’s ID
      • 13. Can be a reply, a retweet, or a direct message
      • 14. Can include hashtag(s), link(s), or @mentions (“at mentions”)
      • 15. Also a verb, to tweet
    • Some Definitions
      “On Twitter, the people I follow provide me with more relevant links &information than any other tool. It saves me time &helps me learn about new technologies or innovative ideas, as they are happening.”
      Tweet
      Follow/Follower
      • Basic social relationship of Twitter
      • 16. Allows one to see a person’s “tweets” even if protected
      • 17. Not always reciprocal
    • Some Definitions
      “… you can’t build a community in 10 minutes. Your network requires time. Not a large amount of time, but time and attention to achieve its potential.”
      Tweet
      Follow/Follower
      Hashtag
      • System to tag tweets by content or relationship
      • 18. Provides a means to follow topics, events, discussion
      • 19. Often used as commentary: #couldbeworse, #soclever
      • 20. Can be overdone & usually is
    • Some Definitions
      “… you can’t build a community in 10 minutes. Your network requires time. Not a large amount of time, but time and attention to achieve its potential.”
      Tweet
      Follow/Follower
      Hashtag
      Retweet
      • Tweeting a message you received, i.e., forwarding to your followers
      • 21. Method to further distribute information
      • 22. Also a verb, to retweet
    • Some Definitions
      Tweet
      Follow/Follower
      Hashtag
      Retweet
      Timeline, Feed or Stream
      • List of tweets in real-Time order
      • 23. Newest messages are first
      “…research strongly suggests that two-thirds […] of Twitter users are really just using the service as a human-powered information distribution and filtering service”
    • 24. Some Definitions
      Tweet
      Follow/Follower
      Hashtag
      Retweet
      Timeline, Feed or Stream
      Trends
      • Topics which are immediately & at the moment popular
      • 25. May be hashtags or not
      “…research strongly suggests that two-thirds […] of Twitter users are really just using the service as a human-powered information distribution and filtering service”
    • 26. What Twitter is not
      • A chat application
      • 27. A blog
      • 28. A social network like Facebook, MySpace, LinkedIn
      Some say it isn’t a social network at all but a “real-time information network” or a “personal quick response network”
      • Private!
      If you wouldn’t shout it from the roof-top, don’t tweet it.
      • For everyone
    • So who is on Twitter?
      • 13% of online American adults
      • 29. 200 million accounts
      • 30. Individuals—real & imaginary– professionals, politicians, artists
      • 31. Businesses, corporations, non-profit organizations, governments
      • 32. Magazines, newspapers, television shows, writers, actors, animals
    • Okay, now what?
      Now… sign up for an account at twitter.com
      You need a Twitter name and a password.
      Both can be changed, but changing your Twitter name after you have followers can be confusing.
      Not quite ready to sign up?
      Then, look around a bit. Just pick a topic, search for a person & see what’s going on ...
    • 33. http://twitter.com/search or http://twitter.com/#!/search-home
    • 34. http://twitter.com/#!/search-advanced
    • 35.
    • 36. a Twitter user’s homepage
    • 37.
    • 38.
    • 39.
    • 40.
    • 41. In this selection of Tweeters are librarians, libraries, authors, professors, illustrators, education & technology websites, book resources, professional organizations, conference streams, and… a “spiritual advisor.”
    • 42. Creating your Twitter ID
    • 43. http://twitter.com
    • 44. Full Name
      Email
      Password
      Username
      Each of these items can be
       changed in either the Account
      or Profile settings
    • 45. The Fine Art of Tweeting
      Be concise.
      If you use all 140 characters, there’s no room for someone to retweet with their own comment
      Modifying your Tweets
      Use “MT” instead of “RT” if you edit the original tweet
      Links in your Tweets
      Use a link shortener, like bit.ly – which will also let you track traffic from your posted link
      Media in your Tweets
      Use a third-party service, like twitpic
    • 46. Information Overload!
      Evaluate & Weed
      GOAL: highest yield for least investment
      minimize frustration
      maximize enjoyment
    • 47. Drowning in Your Own Stream??
      999
      • ditch the duplication
      • 48. migrate from the middle-man
      • 49. shelve the self-promoters
      • 50. un-follow the uninteresting
    • There are currently about 20 titles in the our library collections with content about Twitter. Many are marketing books, along with basic how-to selections. Several are electronic books.
      In our Library
    • 51. I recently found these interesting titles, too.
      They aren’t in the Library collections, but they’re in mine—or soon will be.
    • 52. Another One, Just for Fun
    • 53. HIGHLY
      7 Things You Should Know About Twitter
      http://net.educause.edu/ir/library/pdf/ELI7027.pdf
      Academics & Colleges Split their Personalities http://chronicle.com/article/College-20-Academics-and/127936/
      Twittering, not Frittering: Professional Development in 140 Charactershttp://www.edutopia.org/twitter-professional-development-technology-microblogging
      Twitter as a Personal Information Network http://whatsnewintheworld.net/2010/01/twitter-as-a-pln/comment-page-1/#comment-1599
      100 Serious Twitter Tips for Academics
      http://www.bestcollegesonline.com/blog/2009/07/21/100-serious-twitter-tips-for-academics/
      50 Ways to use Twitter in the Classroom
      http://www.onlinecolleges.net/2009/06/08/50-ways-to-use-twitter-in-the-college-classroom/
      RecommendedReading
    • 54. Additional Reading
      http://librarianbyday.net/2010/10/15/10-ways-twitter-will-make-you-a-better-employee-better-at-your-job-and-benefit-your-library/
      http://web20teach.blogspot.com/2007/08/twitter-tweets-for-higher-education.html
      An Educator’s Guide to Twitter http://www.livebinders.com/play/play/34291
      My 13 Golden Rules of Twitter http://www.cnbc.com/id/40853842
      http://twitterin10.com
      http://blogs.hbr.org/cs/2011/06/what_the_heck_are_we_doing_on.html
      http://mpbreflections.blogspot.com/2011/06/participation-yields-innovation-success.html
      http://www.businessesgrow.com/2009/08/29/why-i-block-on-twitter/
      http://blogs.hbr.org/cs/2009/06/new_twitter_research_men_follo.html
    • 55. Resources
      http://pewinternet.org/Reports/2011/Technology-and-social-networks.aspx
      http://www.pewinternet.org/Reports/2011/Social-Networking-Sites.aspx
      http://www.businessesgrow.com/2009/07/17/social-media-in-numbers-too-big-to-ignore/
      http://blog.twitter.com/2011/09/one-hundred-million-voices.html
      http://www.pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
      http://www.business.com/info/engaging-small-business-through-social-mediavia
      http://www.businessesgrow.com/2009/12/10/small-business-owners-struggle-with-twitter/
      http://www.alchemyofchange.net/twitter-is-not-a-social-network/
      http://www.sysomos.com/insidetwitter/
      http://tannervision.blogspot.com/2009/10/twitteracy-twitter-as-professional.html
    • 56. Thank you for attending!
      cynthia.wetzel@mgccc.edu@Pklibrarianslideshare.com/cswetzel