Twitter: As A Professional Development Tool

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Prepared and presented as an employee development session, September 2011, to introduce Twitter as a tool for professional development.

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  • Numbers too Big to Ignore
  • “active users” are defined as those who check in at least once a month (Twitter blog, 2011)Pew data from Twitter Update, 2011; see reference list.
  • “On Twitter, the people I follow provide me with more relevant links and information than any other tool. It saves me time and helps me learn about new technologies or innovative ideas, as they are happening.”Source: Engaging Small Business Decision Makers through Social Media: A 2009 Business Social Media Benchmarking Study Report. Business.com, December 7, 2009, http://www.business.com/info/engaging-small-business-through-social-media via http://www.businessesgrow.com/2009/12/10/small-business-owners-struggle-with-twitter/
  • Morris, T. (2010). Sams teach yourself Twitter in 10 minutes (p. 3). Indianapolis, IN: Sams.
  • http://www.alchemyofchange.net/twitter-is-not-a-social-network/
  • There is some repetition in last two items, and they were written in 2009, so some of the information and links might no longer be valid.
  • Twitter: As A Professional Development Tool

    1. 1. MGCCC Employee Development<br />September 2011<br />Twitter<br />as a professional development tool<br />cynthia wetzel <br />licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.<br />
    2. 2. Social Networking is BIG<br />http://pewinternet.org/Reports/2011/Technology-and-social-networks.aspx<br />http://www.pewinternet.org/Reports/2011/Social-Networking-Sites.aspx<br />
    3. 3. 93% of social media users <br />believe every company should have a <br />social media presence<br />http://www.businessesgrow.com/2009/07/17/social-media-in-numbers-too-big-to-ignore/<br />
    4. 4. Just what is Twitter?<br /><ul><li>A social network begun in 2006, based in California
    5. 5. A form of text messaging; also called micro-blogging
    6. 6. Supporting 17 languages, it is used around the world
    7. 7. 100 million “active users” in just five years
    8. 8. More than half are daily users
    9. 9. 60% of users have joined in the last year (Pew 2011)
    10. 10. 40% of users only follow and do not tweet</li></ul>http://blog.twitter.com/2011/09/one-hundred-million-voices.html<br />
    11. 11. Some Definitions<br />“On Twitter, the people I follow provide me with more relevant links &information than any other tool. It saves me time &helps me learn about new technologies or innovative ideas, as they are happening.”<br />Tweet<br /><ul><li>Message sent via Twitter
    12. 12. Limited to 140 characters including sender’s ID
    13. 13. Can be a reply, a retweet, or a direct message
    14. 14. Can include hashtag(s), link(s), or @mentions (“at mentions”)
    15. 15. Also a verb, to tweet</li></li></ul><li>Some Definitions<br />“On Twitter, the people I follow provide me with more relevant links &information than any other tool. It saves me time &helps me learn about new technologies or innovative ideas, as they are happening.”<br />Tweet<br />Follow/Follower<br /><ul><li>Basic social relationship of Twitter
    16. 16. Allows one to see a person’s “tweets” even if protected
    17. 17. Not always reciprocal</li></li></ul><li>Some Definitions<br />“… you can’t build a community in 10 minutes. Your network requires time. Not a large amount of time, but time and attention to achieve its potential.”<br />Tweet<br />Follow/Follower<br />Hashtag<br /><ul><li>System to tag tweets by content or relationship
    18. 18. Provides a means to follow topics, events, discussion
    19. 19. Often used as commentary: #couldbeworse, #soclever
    20. 20. Can be overdone & usually is</li></li></ul><li>Some Definitions<br />“… you can’t build a community in 10 minutes. Your network requires time. Not a large amount of time, but time and attention to achieve its potential.”<br />Tweet<br />Follow/Follower<br />Hashtag<br />Retweet<br /><ul><li>Tweeting a message you received, i.e., forwarding to your followers
    21. 21. Method to further distribute information
    22. 22. Also a verb, to retweet</li></li></ul><li>Some Definitions<br />Tweet<br />Follow/Follower<br />Hashtag<br />Retweet<br />Timeline, Feed or Stream<br /><ul><li>List of tweets in real-Time order
    23. 23. Newest messages are first</li></ul>“…research strongly suggests that two-thirds […] of Twitter users are really just using the service as a human-powered information distribution and filtering service”<br />
    24. 24. Some Definitions<br />Tweet<br />Follow/Follower<br />Hashtag<br />Retweet<br />Timeline, Feed or Stream<br />Trends<br /><ul><li>Topics which are immediately & at the moment popular
    25. 25. May be hashtags or not </li></ul>“…research strongly suggests that two-thirds […] of Twitter users are really just using the service as a human-powered information distribution and filtering service”<br />
    26. 26. What Twitter is not<br /><ul><li>A chat application
    27. 27. A blog
    28. 28. A social network like Facebook, MySpace, LinkedIn</li></ul>Some say it isn’t a social network at all but a “real-time information network” or a “personal quick response network”<br /><ul><li>Private!</li></ul>If you wouldn’t shout it from the roof-top, don’t tweet it.<br /><ul><li>For everyone</li></li></ul><li>So who is on Twitter?<br /><ul><li>13% of online American adults
    29. 29. 200 million accounts
    30. 30. Individuals—real & imaginary– professionals, politicians, artists
    31. 31. Businesses, corporations, non-profit organizations, governments
    32. 32. Magazines, newspapers, television shows, writers, actors, animals</li></li></ul><li>Okay, now what?<br />Now… sign up for an account at twitter.com<br />You need a Twitter name and a password.<br />Both can be changed, but changing your Twitter name after you have followers can be confusing.<br />Not quite ready to sign up?<br />Then, look around a bit. Just pick a topic, search for a person & see what’s going on ...<br />
    33. 33. http://twitter.com/search or http://twitter.com/#!/search-home<br />
    34. 34. http://twitter.com/#!/search-advanced<br />
    35. 35.
    36. 36. a Twitter user’s homepage<br />
    37. 37.
    38. 38.
    39. 39.
    40. 40.
    41. 41. In this selection of Tweeters are librarians, libraries, authors, professors, illustrators, education & technology websites, book resources, professional organizations, conference streams, and… a “spiritual advisor.”<br />
    42. 42. Creating your Twitter ID<br />
    43. 43. http://twitter.com<br />
    44. 44. Full Name<br />Email<br />Password<br />Username<br />Each of these items can be<br /> changed in either the Account<br />or Profile settings<br />
    45. 45. The Fine Art of Tweeting<br />Be concise.<br />If you use all 140 characters, there’s no room for someone to retweet with their own comment<br />Modifying your Tweets<br />Use “MT” instead of “RT” if you edit the original tweet<br />Links in your Tweets<br />Use a link shortener, like bit.ly – which will also let you track traffic from your posted link<br />Media in your Tweets<br />Use a third-party service, like twitpic<br />
    46. 46. Information Overload!<br />Evaluate & Weed<br />GOAL: highest yield for least investment<br />minimize frustration<br />maximize enjoyment<br />
    47. 47. Drowning in Your Own Stream??<br />999<br /><ul><li>ditch the duplication
    48. 48. migrate from the middle-man
    49. 49. shelve the self-promoters
    50. 50. un-follow the uninteresting</li></li></ul><li>There are currently about 20 titles in the our library collections with content about Twitter. Many are marketing books, along with basic how-to selections. Several are electronic books.<br />In our Library<br />
    51. 51. I recently found these interesting titles, too.<br />They aren’t in the Library collections, but they’re in mine—or soon will be.<br />
    52. 52. Another One, Just for Fun<br />
    53. 53. HIGHLY<br />7 Things You Should Know About Twitter<br />http://net.educause.edu/ir/library/pdf/ELI7027.pdf<br />Academics & Colleges Split their Personalities http://chronicle.com/article/College-20-Academics-and/127936/<br />Twittering, not Frittering: Professional Development in 140 Charactershttp://www.edutopia.org/twitter-professional-development-technology-microblogging<br />Twitter as a Personal Information Network http://whatsnewintheworld.net/2010/01/twitter-as-a-pln/comment-page-1/#comment-1599<br />100 Serious Twitter Tips for Academics<br />http://www.bestcollegesonline.com/blog/2009/07/21/100-serious-twitter-tips-for-academics/<br />50 Ways to use Twitter in the Classroom<br />http://www.onlinecolleges.net/2009/06/08/50-ways-to-use-twitter-in-the-college-classroom/<br />RecommendedReading<br />
    54. 54. Additional Reading<br />http://librarianbyday.net/2010/10/15/10-ways-twitter-will-make-you-a-better-employee-better-at-your-job-and-benefit-your-library/ <br />http://web20teach.blogspot.com/2007/08/twitter-tweets-for-higher-education.html<br />An Educator’s Guide to Twitter http://www.livebinders.com/play/play/34291 <br />My 13 Golden Rules of Twitter http://www.cnbc.com/id/40853842<br />http://twitterin10.com<br />http://blogs.hbr.org/cs/2011/06/what_the_heck_are_we_doing_on.html<br />http://mpbreflections.blogspot.com/2011/06/participation-yields-innovation-success.html<br />http://www.businessesgrow.com/2009/08/29/why-i-block-on-twitter/<br />http://blogs.hbr.org/cs/2009/06/new_twitter_research_men_follo.html<br />
    55. 55. Resources<br />http://pewinternet.org/Reports/2011/Technology-and-social-networks.aspx<br />http://www.pewinternet.org/Reports/2011/Social-Networking-Sites.aspx<br />http://www.businessesgrow.com/2009/07/17/social-media-in-numbers-too-big-to-ignore/<br />http://blog.twitter.com/2011/09/one-hundred-million-voices.html<br />http://www.pewinternet.org/Reports/2011/Twitter-Update-2011.aspx<br />http://www.business.com/info/engaging-small-business-through-social-mediavia <br />http://www.businessesgrow.com/2009/12/10/small-business-owners-struggle-with-twitter/<br />http://www.alchemyofchange.net/twitter-is-not-a-social-network/<br />http://www.sysomos.com/insidetwitter/<br />http://tannervision.blogspot.com/2009/10/twitteracy-twitter-as-professional.html<br />
    56. 56. Thank you for attending!<br />cynthia.wetzel@mgccc.edu@Pklibrarianslideshare.com/cswetzel<br />

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