Twitter: As A Professional Development Tool

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Prepared and presented as an employee development session, September 2011, to introduce Twitter as a tool for professional development.

Prepared and presented as an employee development session, September 2011, to introduce Twitter as a tool for professional development.

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  • Numbers too Big to Ignore
  • “active users” are defined as those who check in at least once a month (Twitter blog, 2011)Pew data from Twitter Update, 2011; see reference list.
  • “On Twitter, the people I follow provide me with more relevant links and information than any other tool. It saves me time and helps me learn about new technologies or innovative ideas, as they are happening.”Source: Engaging Small Business Decision Makers through Social Media: A 2009 Business Social Media Benchmarking Study Report. Business.com, December 7, 2009, http://www.business.com/info/engaging-small-business-through-social-media via http://www.businessesgrow.com/2009/12/10/small-business-owners-struggle-with-twitter/
  • Morris, T. (2010). Sams teach yourself Twitter in 10 minutes (p. 3). Indianapolis, IN: Sams.
  • http://www.alchemyofchange.net/twitter-is-not-a-social-network/
  • There is some repetition in last two items, and they were written in 2009, so some of the information and links might no longer be valid.

Transcript

  • 1. MGCCC Employee Development
    September 2011
    Twitter
    as a professional development tool
    cynthia wetzel
    licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
  • 2. Social Networking is BIG
    http://pewinternet.org/Reports/2011/Technology-and-social-networks.aspx
    http://www.pewinternet.org/Reports/2011/Social-Networking-Sites.aspx
  • 3. 93% of social media users
    believe every company should have a
    social media presence
    http://www.businessesgrow.com/2009/07/17/social-media-in-numbers-too-big-to-ignore/
  • 4. Just what is Twitter?
    • A social network begun in 2006, based in California
    • 5. A form of text messaging; also called micro-blogging
    • 6. Supporting 17 languages, it is used around the world
    • 7. 100 million “active users” in just five years
    • 8. More than half are daily users
    • 9. 60% of users have joined in the last year (Pew 2011)
    • 10. 40% of users only follow and do not tweet
    http://blog.twitter.com/2011/09/one-hundred-million-voices.html
  • 11. Some Definitions
    “On Twitter, the people I follow provide me with more relevant links &information than any other tool. It saves me time &helps me learn about new technologies or innovative ideas, as they are happening.”
    Tweet
    • Message sent via Twitter
    • 12. Limited to 140 characters including sender’s ID
    • 13. Can be a reply, a retweet, or a direct message
    • 14. Can include hashtag(s), link(s), or @mentions (“at mentions”)
    • 15. Also a verb, to tweet
  • Some Definitions
    “On Twitter, the people I follow provide me with more relevant links &information than any other tool. It saves me time &helps me learn about new technologies or innovative ideas, as they are happening.”
    Tweet
    Follow/Follower
    • Basic social relationship of Twitter
    • 16. Allows one to see a person’s “tweets” even if protected
    • 17. Not always reciprocal
  • Some Definitions
    “… you can’t build a community in 10 minutes. Your network requires time. Not a large amount of time, but time and attention to achieve its potential.”
    Tweet
    Follow/Follower
    Hashtag
    • System to tag tweets by content or relationship
    • 18. Provides a means to follow topics, events, discussion
    • 19. Often used as commentary: #couldbeworse, #soclever
    • 20. Can be overdone & usually is
  • Some Definitions
    “… you can’t build a community in 10 minutes. Your network requires time. Not a large amount of time, but time and attention to achieve its potential.”
    Tweet
    Follow/Follower
    Hashtag
    Retweet
    • Tweeting a message you received, i.e., forwarding to your followers
    • 21. Method to further distribute information
    • 22. Also a verb, to retweet
  • Some Definitions
    Tweet
    Follow/Follower
    Hashtag
    Retweet
    Timeline, Feed or Stream
    • List of tweets in real-Time order
    • 23. Newest messages are first
    “…research strongly suggests that two-thirds […] of Twitter users are really just using the service as a human-powered information distribution and filtering service”
  • 24. Some Definitions
    Tweet
    Follow/Follower
    Hashtag
    Retweet
    Timeline, Feed or Stream
    Trends
    • Topics which are immediately & at the moment popular
    • 25. May be hashtags or not
    “…research strongly suggests that two-thirds […] of Twitter users are really just using the service as a human-powered information distribution and filtering service”
  • 26. What Twitter is not
    • A chat application
    • 27. A blog
    • 28. A social network like Facebook, MySpace, LinkedIn
    Some say it isn’t a social network at all but a “real-time information network” or a “personal quick response network”
    • Private!
    If you wouldn’t shout it from the roof-top, don’t tweet it.
    • For everyone
  • So who is on Twitter?
    • 13% of online American adults
    • 29. 200 million accounts
    • 30. Individuals—real & imaginary– professionals, politicians, artists
    • 31. Businesses, corporations, non-profit organizations, governments
    • 32. Magazines, newspapers, television shows, writers, actors, animals
  • Okay, now what?
    Now… sign up for an account at twitter.com
    You need a Twitter name and a password.
    Both can be changed, but changing your Twitter name after you have followers can be confusing.
    Not quite ready to sign up?
    Then, look around a bit. Just pick a topic, search for a person & see what’s going on ...
  • 33. http://twitter.com/search or http://twitter.com/#!/search-home
  • 34. http://twitter.com/#!/search-advanced
  • 35.
  • 36. a Twitter user’s homepage
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. In this selection of Tweeters are librarians, libraries, authors, professors, illustrators, education & technology websites, book resources, professional organizations, conference streams, and… a “spiritual advisor.”
  • 42. Creating your Twitter ID
  • 43. http://twitter.com
  • 44. Full Name
    Email
    Password
    Username
    Each of these items can be
     changed in either the Account
    or Profile settings
  • 45. The Fine Art of Tweeting
    Be concise.
    If you use all 140 characters, there’s no room for someone to retweet with their own comment
    Modifying your Tweets
    Use “MT” instead of “RT” if you edit the original tweet
    Links in your Tweets
    Use a link shortener, like bit.ly – which will also let you track traffic from your posted link
    Media in your Tweets
    Use a third-party service, like twitpic
  • 46. Information Overload!
    Evaluate & Weed
    GOAL: highest yield for least investment
    minimize frustration
    maximize enjoyment
  • 47. Drowning in Your Own Stream??
    999
    • ditch the duplication
    • 48. migrate from the middle-man
    • 49. shelve the self-promoters
    • 50. un-follow the uninteresting
  • There are currently about 20 titles in the our library collections with content about Twitter. Many are marketing books, along with basic how-to selections. Several are electronic books.
    In our Library
  • 51. I recently found these interesting titles, too.
    They aren’t in the Library collections, but they’re in mine—or soon will be.
  • 52. Another One, Just for Fun
  • 53. HIGHLY
    7 Things You Should Know About Twitter
    http://net.educause.edu/ir/library/pdf/ELI7027.pdf
    Academics & Colleges Split their Personalities http://chronicle.com/article/College-20-Academics-and/127936/
    Twittering, not Frittering: Professional Development in 140 Charactershttp://www.edutopia.org/twitter-professional-development-technology-microblogging
    Twitter as a Personal Information Network http://whatsnewintheworld.net/2010/01/twitter-as-a-pln/comment-page-1/#comment-1599
    100 Serious Twitter Tips for Academics
    http://www.bestcollegesonline.com/blog/2009/07/21/100-serious-twitter-tips-for-academics/
    50 Ways to use Twitter in the Classroom
    http://www.onlinecolleges.net/2009/06/08/50-ways-to-use-twitter-in-the-college-classroom/
    RecommendedReading
  • 54. Additional Reading
    http://librarianbyday.net/2010/10/15/10-ways-twitter-will-make-you-a-better-employee-better-at-your-job-and-benefit-your-library/
    http://web20teach.blogspot.com/2007/08/twitter-tweets-for-higher-education.html
    An Educator’s Guide to Twitter http://www.livebinders.com/play/play/34291
    My 13 Golden Rules of Twitter http://www.cnbc.com/id/40853842
    http://twitterin10.com
    http://blogs.hbr.org/cs/2011/06/what_the_heck_are_we_doing_on.html
    http://mpbreflections.blogspot.com/2011/06/participation-yields-innovation-success.html
    http://www.businessesgrow.com/2009/08/29/why-i-block-on-twitter/
    http://blogs.hbr.org/cs/2009/06/new_twitter_research_men_follo.html
  • 55. Resources
    http://pewinternet.org/Reports/2011/Technology-and-social-networks.aspx
    http://www.pewinternet.org/Reports/2011/Social-Networking-Sites.aspx
    http://www.businessesgrow.com/2009/07/17/social-media-in-numbers-too-big-to-ignore/
    http://blog.twitter.com/2011/09/one-hundred-million-voices.html
    http://www.pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
    http://www.business.com/info/engaging-small-business-through-social-mediavia
    http://www.businessesgrow.com/2009/12/10/small-business-owners-struggle-with-twitter/
    http://www.alchemyofchange.net/twitter-is-not-a-social-network/
    http://www.sysomos.com/insidetwitter/
    http://tannervision.blogspot.com/2009/10/twitteracy-twitter-as-professional.html
  • 56. Thank you for attending!
    cynthia.wetzel@mgccc.edu@Pklibrarianslideshare.com/cswetzel